Smart Insights logo
  • Resources
    • Back
    • Free Guides and Templates
    • Resource Library
    • Digital Marketing Strategy Toolkit
    • Marketing Strategy Toolkit
    • Social Media Marketing Toolkit
    • Digital Transformation Toolkit
    • Campaign Planning Toolkit
    • All Toolkits
    • Blog
  • Membership
    • Back
    • For Individuals
    • For Business
    • For SMB and Startups
    • For Enterprise
    • For Agency
    • Membership Pricing
    • Advertising
    • Book a Free Discovery Call
  • Tools for Growth
    • Back
    • RACE Growth System
    • Apply Marketing Best Practice
    • Upskill with Learning Paths
    • Digital Marketing Quick Wins
    • Marketing Capability Grader
    • Personalized Learning Plan
    • All Tools
  • About Us
    • Back
    • About Us
    • Contact Us
    • Book a Free Discovery Call
  • Login
  • Become a Free Member
  • Search

Customer lifecycle

Recommended Resources

Customer lifecycle

Our advice on best practice for Customer lifecycle

  1. 4 steps to Improve your Customer Experience FREE
  2. 5 Website Personalization Myths FREE
  3. 7 BIG questions to drive customer engagement FREE
  4. Allocating marketing budgets - latest US/UK budget breakdowns FREE
  5. Analysing customer journeys to improve the online customer experience FREE
  6. Are you meeting customer's mobile expectations? FREE
  7. Customer retention planning guide BUSINESS
  8. Online business plan summary template BUSINESS
  9. Digital marketing plan example BUSINESS

What is a customer lifecycle?

The  customer lifecycle is the stages each customer will pass through in a long-term relationship through acquisition, retention and extension.

 

Recent articles on Customer lifecycle

  • CRM trends for financial services marketing in the digital era
  • How can marketing drive business growth in 2020?
  • The importance of using customer data for personalisation in 2016
  • Techniques to make your videos more engaging
Explore this Toolkit

The Digital Marketing Strategy And Planning toolkit contains:

  • Digital marketing models guide
  • Digital marketing strategy guide
  • Digital marketing plan workbook
  • View the Toolkit
Toolkit footer mobile icon Toolkit footer mobile icon Toolkit footer desktop icon

FREE marketing planning templates

Start your Digital Marketing Plan today with our Free membership.

  • FREE practical guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments
Access FREE templates

Solutions to your marketing challenges

  • Content Marketing
  • Digital Marketing Strategy and Planning
  • Digital Transformation
  • Email Marketing and Marketing Automation
  • Google Ads
  • Google Analytics
  • Managing Digital Branding
  • Managing Digital Marketing Teams
  • Managing International Marketing
  • Marketing Campaign Planning
  • Marketing Strategy and Planning
  • Multichannel lifecycle marketing
  • Search Engine Optimisation (SEO)
  • Social Media Marketing

Expert advice by sector

  • Agency
  • Business-to-Business (B2B)
  • Charity and Not-For-Profit
  • E-commerce and Retail
  • Sector Technology Innovation
  • Startups and Small Businesses
Free Membership badge icon

Improve your digital marketing skills with our FREE guides and templates

Access them now
Free guides and templates
Company
  • About
  • Contact us
  • Our manifesto
  • Advertising
  • Training
  • Consulting
Membership
  • Member options
  • Member pricing
  • Member resources
  • Support and FAQ
  • Premium membership
  • Business membership
Resources
  • Free resources
  • Premium resources
  • Templates
  • Ebooks
  • Elearning
  • Quick Wins
Strategy
  • Digital marketing strategy
  • Digital transformation
  • Lifecycle marketing
  • Agency growth
  • Managing digital teams
  • RACE Planning framework
Hubs
  • Campaign planning
  • Content marketing
  • Ecommerce
  • Email marketing
  • Search Engine Optimization
  • Social media marketing
  • User experience and CRO
Follow Us
  • Linked In
  • Facebook
  • Twitter
  • Instagram
  • RSS Feed

© Smart Insights (Marketing Intelligence) Ltd

Use of this website constitutes acceptance of the Smart Insights Terms and Privacy Policy including cookie-use