Posts by Gabrielle Wright
Gabrielle Wright is the Smart Insights blog editor, managing the company's SEO and social media strategies. With specialisms in marketing for the pharmaceutical/healthcare industry, financial services, manufacturing, IT/high tech, brands and e-commerce, Gabrielle can generally be found in her home office in Sandiacre, with a cup of tea, reading and writing about marketing theory and its practical application in the global economy! You can connect with Gabrielle on LinkedIn.
The worldwide pandemic has increased the need for businesses to adopt more sophisticated digital marketing technology. This has led to an increased move to online software solutions that may have not been needed before. Businesses of all sizes have had …..
Learn how you can use the Product Life Cycle (PLC) marketing model to project changes in the perception and use of your products The Product Life Cycle describes the stages of a product from launch to being discontinued. It is …..
Hold the gimmicks. Social media marketing in 2022 is all about your customer. Our top 5 trends will set you up for YOY success As marketers, we’re always scanning the digital landscape for new opportunities to benefit from our customers’ …..
Examples of how SMEs can use Porter’s 5 Forces to assess marketplace viability Right now, Porter’s 5 Forces is the most useful tool for owners and managers to stay one step ahead of the competition in a challenging market. The …..
A flow chart to create a marketing technology stack tailored to your business needs We talk about the importance of using the right digital marketing tools a lot here at Smart Insights. When used correctly, a marketing technology stack can …..
Tap into your customers’ evolving relationships with technology and the financial services industry and seize new opportunities to strengthen your financial services digital strategy Globally, the financial sector is facing significant challenges as new online services are created and improved. …..
What are the best e-commerce marketing strategies to attract and retain high-value customers online? And which channels should retail marketers prioritize for growth? Online retail is a cut-throat competitive landscape right now. Get it right, and your growth is through …..
Direct to consumer retail and e-commerce marketing strategy case study: Warby Parker Warby Parker is a glasses designer, manufacturer, and retailer taking the world by storm. Their direct to consumer (D2C) model allows this company to build relationships directly with …..
Discover our framework to plan, manage, and optimize your brand positioning strategy in the era of omnichannel consumer branded goods In its best form, a brand positioning strategy for a company unifies all customer-facing comms and marketing activities. It highlights …..
Strategic marketing is a key part of ensuring you achieve your business growth goals. Lead your team to accelerated growth through digital marketing It has been a challenging year for marketers, with market uncertainty, reduced budgets, and huge shifts in …..
