Integrated marketing communications - Smart Insights https://www.smartinsights.com/archive/traffic-building-strategy/integrated-marketing-communications/ Digital Marketing > The Marketing Strategy Blog Fri, 15 Mar 2024 15:06:05 +0000 en-US hourly 1 What is integrated marketing? https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/what-is-integrated-marketing/ https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/what-is-integrated-marketing/#respond Thu, 14 Mar 2024 09:00:00 +0000 http://www.smartinsights.com/?p=85734 Examples and definitions of integrated marketing today. Find out why integrated omnichannel marketing is essential to the success of your business Without getting too Aristotelian, with marketing, the whole is most certainly more than the sum of its parts - …..

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]]> https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/what-is-integrated-marketing/feed/ 0 What are integrated marketing communications? https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/what-is-right-touching-for-customer-communications/ https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/what-is-right-touching-for-customer-communications/#comments Fri, 03 Sep 2021 14:00:58 +0000 http://www.smartinsights.com/?p=3630 A manifesto and ten-point checklist for delivering more relevant online and offline communications To gain the best results from integrated marketing communications needs a deep understanding of the multiple touchpoints that a brand has with its prospects and customers on …..

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]]> https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/what-is-right-touching-for-customer-communications/feed/ 4 5 steps to creating an integrated marketing communications campaign https://www.smartinsights.com/digital-marketing-strategy/creating-integrated-marketing-communications-campaign/ https://www.smartinsights.com/digital-marketing-strategy/creating-integrated-marketing-communications-campaign/#respond Tue, 03 Dec 2019 11:00:00 +0000 https://www.smartinsights.com/?p=147670 Integrated campaigns are effective at balancing both short-term sales uplifts and long-term brand-building effects by combining a range of different channels The advantages of creating a joined-up, integrated marketing communications (IMC) plan are well-documented and go back over twenty years. …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/creating-integrated-marketing-communications-campaign/feed/ 0 Integrated marketing communications: how spreading budget across media compounds results https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/integrated-marketing-communications-how-spreading-budget-across-media-compounds-results/ https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/integrated-marketing-communications-how-spreading-budget-across-media-compounds-results/#respond Mon, 11 Nov 2019 11:00:02 +0000 https://www.smartinsights.com/?p=124569 It’s not about digital or traditional, those don’t exist. It’s about integrated marketing communications. Different channels do different things and that’s the point Lots of marketers will tell you that it’s possible to build a business using just online channels …..

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]]> https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/integrated-marketing-communications-how-spreading-budget-across-media-compounds-results/feed/ 0 Campaign of the week: The Lost Experience https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/campaign-of-the-week-the-lost-experience/ https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/campaign-of-the-week-the-lost-experience/#respond Wed, 22 May 2019 14:00:38 +0000 https://www.smartinsights.com/?p=134008 How do you go viral without social media? Lost was created by Jeffrey Lieber, J.J. Abrams and Damon Lindelof, was produced by Bad Robot Productions, and was filmed almost entirely on location in Hawaii. The show was produced by ABC …..

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]]> https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/campaign-of-the-week-the-lost-experience/feed/ 0 How to run a well integrated marketing campaign https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/run-properly-integrated-marketing-campaign/ https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/run-properly-integrated-marketing-campaign/#respond Thu, 08 Jun 2017 10:00:00 +0000 http://www.smartinsights.com/?p=80602 Get Ahead With an Integrated Marketing Campaign Integrated marketing campaigns bring different channels together to deliver a message that helps the customer to properly identify the brand or product being promoted. One of the best examples of an integrated marketing …..

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]]> https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/run-properly-integrated-marketing-campaign/feed/ 0 Integrating Facebook ads and Email marketing https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/integrating-facebook-ads-email-marketing/ https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/integrating-facebook-ads-email-marketing/#respond Thu, 23 Mar 2017 16:00:00 +0000 http://www.smartinsights.com/?p=85984 Chart of the Day: A case study shows how integrating these channels increases purchase This chart of the day is a little different from the typical insights we have about consumer and business use of digital media and tech. It …..

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]]> https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/integrating-facebook-ads-email-marketing/feed/ 0 How well integrated is your digital marketing? https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/well-integrated-digital-marketing/ https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/well-integrated-digital-marketing/#respond Thu, 02 Feb 2017 16:17:02 +0000 http://www.smartinsights.com/?p=83757 It seems you either have what it takes... or not When speaking to businesses about their marketing, integration is a common challenge, whether that's integration of comms, technology or teams within a business. The latest Econsultancy / Adobe Digital Intelligence …..

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]]> https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/well-integrated-digital-marketing/feed/ 0 How many connected devices do consumers use today? #ChartOfTheDay https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/many-connected-devices-use-today-chartoftheday/ https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/many-connected-devices-use-today-chartoftheday/#respond Wed, 03 Aug 2016 16:06:27 +0000 http://www.smartinsights.com/?p=76748 The average number of connected devices per consumer is 3.64 When we think of communicating with consumers through digital devices we know that mobile devices have become far more important in recent years with many businesses seeing more than 50% …..

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]]> https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/many-connected-devices-use-today-chartoftheday/feed/ 0 17 unbeatable ideas to reduce churn rate https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/17-unbeatable-ideas-reduce-churn-rate/ https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/17-unbeatable-ideas-reduce-churn-rate/#comments Mon, 25 Jul 2016 10:00:00 +0000 http://www.smartinsights.com/?p=68601 Preventing churn is key to improving revenue For subscription-based businesses like SaaS companies, churn rate is a crucial metric that determines overall performance. Simply put, churn rate is the rate at which customers cut ties with your service during a …..

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