Customer engagement - Smart Insights https://www.smartinsights.com/archive/customer-engagement/ Digital Marketing > The Marketing Strategy Blog Tue, 02 Jul 2024 15:00:54 +0000 en-US hourly 1 How to create a customer experience strategy across the full lifecycle https://www.smartinsights.com/digital-marketing-strategy/how-to-create-a-customer-experience-strategy-across-the-full-lifecycle/ Tue, 02 Jul 2024 13:37:52 +0000 https://www.smartinsights.com/?p=169001 Discover how a customer experience strategy that enhances digital experiences across all touchpoints can help build brand loyalty and improve ROI In today’s fast-paced digital world, providing a seamless customer experience strategy is no longer a luxury but a necessity. …..

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]]> How to rise above the noise and win millennials’ hearts https://www.smartinsights.com/customer-engagement/customer-engagement-strategy/rise-above-noise-win-millennials-hearts/ https://www.smartinsights.com/customer-engagement/customer-engagement-strategy/rise-above-noise-win-millennials-hearts/#respond Tue, 07 Jul 2020 11:00:00 +0000 http://www.smartinsights.com/?p=75945 Millennials want the same thing as every other age group, it's just the channels for delivering it that have changed They have youth, influence, and spending power. They can also spot BS from a mile away, and it’s not easy …..

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]]> https://www.smartinsights.com/customer-engagement/customer-engagement-strategy/rise-above-noise-win-millennials-hearts/feed/ 0 Why consistent customer service matters and how to achieve it: Amazon and Comcast 2 case studies https://www.smartinsights.com/digital-marketing-strategy/why-consistent-customer-service-matters-and-how-to-achieve-it-2-case-studies/ https://www.smartinsights.com/digital-marketing-strategy/why-consistent-customer-service-matters-and-how-to-achieve-it-2-case-studies/#respond Mon, 23 Mar 2020 15:55:00 +0000 https://www.smartinsights.com/?p=150339 Good service once earns one happy customer. Consistently good service builds a satisfied, loyal customer base. Unfortunately, unless you’re a sole proprietor doing everything in your business, you can’t control how your customer service teams work at every moment. How …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/why-consistent-customer-service-matters-and-how-to-achieve-it-2-case-studies/feed/ 0 Customer experience statistics for 2020 https://www.smartinsights.com/customer-engagement/customer-engagement-strategy/customer-experience-research-statistics/ https://www.smartinsights.com/customer-engagement/customer-engagement-strategy/customer-experience-research-statistics/#respond Tue, 25 Feb 2020 09:20:54 +0000 https://www.smartinsights.com/?p=120211 Increasing competition across all industries means that customer experience is more important than ever if you want to stand out for the right reasons Customer experience (CX) is more important than ever. With competition increasing, the digital world making it …..

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]]> https://www.smartinsights.com/customer-engagement/customer-engagement-strategy/customer-experience-research-statistics/feed/ 0 4 ways for brands to gain fanatics https://www.smartinsights.com/customer-engagement/customer-engagement-strategy/4-ways-brands-gain-fanatics/ https://www.smartinsights.com/customer-engagement/customer-engagement-strategy/4-ways-brands-gain-fanatics/#respond Wed, 19 Feb 2020 11:20:00 +0000 https://www.smartinsights.com/?p=141841 If you can get customers to become loyal to your brand, their lifetime value to your company will skyrocket. Turning customers into loyalists was once the holy grail of branding: If you can get customers to become loyal to your …..

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]]> https://www.smartinsights.com/customer-engagement/customer-engagement-strategy/4-ways-brands-gain-fanatics/feed/ 0 AR for customer engagement: when and how to use it right https://www.smartinsights.com/customer-engagement/customer-engagement-strategy/ar-for-customer-engagement/ https://www.smartinsights.com/customer-engagement/customer-engagement-strategy/ar-for-customer-engagement/#respond Mon, 27 Jan 2020 15:00:00 +0000 https://www.smartinsights.com/?p=148505 The benefits of using Augmented Reality technology for better customer engagement All of us remember the famous Pokemon Go game and its insane popularity - but can marketers use the same technology to attract users and make them buy more? …..

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]]> https://www.smartinsights.com/customer-engagement/customer-engagement-strategy/ar-for-customer-engagement/feed/ 0 How to successfully remarket to past customers https://www.smartinsights.com/customer-engagement/successfully-remarket-past-customers/ https://www.smartinsights.com/customer-engagement/successfully-remarket-past-customers/#respond Thu, 12 Dec 2019 15:09:49 +0000 https://www.smartinsights.com/?p=132617 It’s easier to repurpose past clients than to find new ones Whether you’re an e-commerce shop, a small "brick and mortar" boutique, or a major retail chain, you should never overlook past customers and clients as a potential source of …..

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]]> https://www.smartinsights.com/customer-engagement/successfully-remarket-past-customers/feed/ 0 How to supercharge your post purchase engagement effectively https://www.smartinsights.com/digital-marketing-strategy/supercharge-post-purchase-engagement-effectively/ https://www.smartinsights.com/digital-marketing-strategy/supercharge-post-purchase-engagement-effectively/#respond Wed, 13 Nov 2019 11:00:00 +0000 https://www.smartinsights.com/?p=146309 Only 16% of companies focus on retaining a customer when all data points to the fact that acquiring a new one is at least five times more expensive. In this modern digital world, with fleeting loyalties and diminishing attention span, …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/supercharge-post-purchase-engagement-effectively/feed/ 0 Affect matters! 3 tools for measuring emotional reactions to websites https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/affect-matters-3-tools-for-measuring-emotional-reactions-to-websites/ https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/affect-matters-3-tools-for-measuring-emotional-reactions-to-websites/#respond Thu, 07 Nov 2019 09:00:00 +0000 https://www.smartinsights.com/?p=146297 For digital marketers, it’s the actions (or lack thereof) that our customers take that speak the loudest. The latest neuroscience research is crystal clear: it’s our emotions, not our intellect, that drives our decisions. As Nobel Prize-winning behavioral economist Daniel’s …..

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]]> https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/affect-matters-3-tools-for-measuring-emotional-reactions-to-websites/feed/ 0 Add customer experience metrics to your marketing scorecard https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/add-customer-experience-metrics-marketing-scorecard/ https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/add-customer-experience-metrics-marketing-scorecard/#respond Fri, 13 Sep 2019 08:55:42 +0000 https://www.smartinsights.com/?p=127261 Digital marketers need experience-based metrics If you’ve been a digital marketer for more than a quarter, you know your key performance metrics by heart - things like Cost Per Acquisition (CPA), Marketing Qualified Leads (MQLs), Return on Ad Spend (ROAS) …..

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