How to work with Instagram influencers

Learn how to get started with Instagram influencer marketing, find the right Instagram influencers to work with, and start promoting your brand to millions of potential new customers

How will this Quick Win help me and my business?

This Quick Win will help brands and business owners who want to collaborate with Instagram influencers to help reach their business objectives.

Instagram is well-suited to host consumer-focused influencer marketing campaigns. You can tap into influencers of all shapes and sizes, from small micro-influencers with just a few thousand followers to celebrities and influencers with millions of followers. Plus there there’s a large active audience. ‘Insta’ has over 1 billion active accounts per month, out of which 500 million are active every day and at least 400 million accounts are active every day on Instagram Stories.

Other social networks like Facebook, LinkedIn, Twitter and YouTube also have their place and we feature them in our other resources, but here we focus on the unique strengths of Instagram.

What will I learn?

Here’s an overview of what we will cover in this Quick Win:

• Why you should choose Instagram for your influencer marketing campaigns
• How to get started with Instagram influencer marketing: setting campaign objectives, KPIs
• How to find the right Instagram influencers to collaborate with: what to look for to find the right influencers, what makes an influencer relevant to your brand and how to actually find Instagram influencers
• How to collaborate with Instagram influencers: the legalities of working with influencers in the UK
• Types of campaigns you can collaborate on
• How to measure the results of your influencer marketing campaign
• What to do after the campaign is over

How is this Quick Win structured?

• Section 1: Getting started with Instagram influencer marketing
• Section 2: Finding the right Instagram influencers to work with
• Section 3: How to collaborate with Instagram influencers
• Section 4: How to measure your results
• List of useful tools mentioned

About the author

Lilach Bullock

Lilach Bullock is highly regarded on the world speaker circuit, Lilach has graced Forbes and Number 10 Downing Street. She’s a hugely connected and highly influential entrepreneur.

Listed in Forbes as one of the top 20 women social media power influencers and was crowned the Social Influencer of Europe by Oracle. She is listed as the number one Influencer in the UK by Career Experts and is a recipient of a Global Women Champions Award for her outstanding contribution and leadership in business.

Check out her site Lilach Bullock or connect with her on LinkedIn.