How to structure Facebook ad campaigns effectively

Learn how to set your Facebook ads up for success by effectively planning your ad campaigns around the buyer journey.

How will this Quick Win help me and my business?

Paid social ads are an effective way to reach potential customers, but it’s all too easy to throw your budget away boosting your content to people who aren’t interested. That’s the reason why we emphasize the Planning phase of the RACE Planning framework – structuring your marketing campaigns effectively means you dramatically increase your chances of success.

In this Quick Win, you’ll learn how to structure your ad campaigns so that you can quickly isolate the ads that have the strongest impact on your audience. We’ll help you understand the buyer journey and show how this forms the backbone of an effective social ad campaign.

What will I learn and how is this Quick Win structured?

• Understanding the buyer journey
• Tailor content to audience readiness
• Set up custom audiences
• Label your ads correctly
• Example campaign

About the author

Danny Bermant

With 18 years’ experience in digital marketing, Danny Bermant is one of the UK’s top social media experts, helping companies generate new business through their social media presence.

He has a particular interest in the financial services and healthcare sectors, although he has worked with many other sectors too.

Danny teaches social media strategy with the Chartered Institute of Marketing and is a sought-after speaker who regularly addresses conferences on how social media can be used for customer acquisition.

He has been published widely on social media strategy, including these resources from Smart Insights: The Smarter LinkedIn Marketing Guide, The Managing Social Media Marketing Guide, The Influencer Outreach Guide – How to convert brand influencers into brand advocates, and The Video Marketing Guide.