Marketplace analysis - Smart Insights https://www.smartinsights.com/archive/marketplace-analysis/ Digital Marketing > The Marketing Strategy Blog Thu, 11 Jul 2024 15:33:03 +0000 en-US hourly 1 How and why you should use cross-funnel persona marketing to influence buyers https://www.smartinsights.com/digital-marketing-strategy/how-and-why-you-should-use-cross-funnel-persona-marketing-to-influence-buyers/ Sun, 28 Apr 2024 10:07:04 +0000 https://www.smartinsights.com/?p=166405 It’s not enough to create buyer personas and leave them getting dusty on the shelf. Find out how to apply customer personas to inform each stage of your marketing strategy What are marketing personas? Customer or buyer personas are fictional …..

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]]> How to create an actionable customer journey map using RACE https://www.smartinsights.com/marketplace-analysis/consumer-buying-behaviour/create-an-actionable-customer-journey-map-using-race/ Fri, 05 Apr 2024 09:44:07 +0000 https://www.smartinsights.com/?p=164048 Discover how to use our customer journey mapping template to create actionable insights to improve your marketing In today’s digitally connected world, customers have a myriad of choices when it comes to connecting with brands and businesses. There are many …..

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]]> How to use SWOT/TOWS analysis for prioritization [Matrix] https://www.smartinsights.com/marketplace-analysis/swot-analysis/swot-analysis/ https://www.smartinsights.com/marketplace-analysis/swot-analysis/swot-analysis/#comments Thu, 15 Feb 2024 12:30:02 +0000 http://www.smartinsights.com/?p=4004 Our guide to creating a SWOT matrix analysis to prioritize digital marketing strategy with the TOWS technique A SWOT analysis is an essential part of any business or marketing plan. It allows you to create a plan of action based not …..

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]]> https://www.smartinsights.com/marketplace-analysis/swot-analysis/swot-analysis/feed/ 12 Web personas – best practices and examples https://www.smartinsights.com/marketplace-analysis/customer-analysis/web-design-personas/ https://www.smartinsights.com/marketplace-analysis/customer-analysis/web-design-personas/#comments Fri, 10 Mar 2023 16:00:53 +0000 http://www.smartinsights.com/?p=4399 An introduction to best practices for using buyer web personas to create more customer-centric websites Creating personas of website visitors is a powerful technique for helping increase the usability and customer-centricity of a website as part of a user-centered design …..

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]]> https://www.smartinsights.com/marketplace-analysis/customer-analysis/web-design-personas/feed/ 19 The best free marketing tools that every hands-on marketer should use https://www.smartinsights.com/marketplace-analysis/customer-analysis/8-free-online-marketing-tools-that-every-hands-on-marketer-should-use/ https://www.smartinsights.com/marketplace-analysis/customer-analysis/8-free-online-marketing-tools-that-every-hands-on-marketer-should-use/#comments Wed, 01 Mar 2023 11:00:00 +0000 http://www.smartinsights.com/?p=19275 Our recommended free online tools for understanding your customers, competitors and campaign, and how you should use them - across 8 marketing analysis activities I find that when running training courses, the tools I recommend to help marketers are always …..

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]]> https://www.smartinsights.com/marketplace-analysis/customer-analysis/8-free-online-marketing-tools-that-every-hands-on-marketer-should-use/feed/ 81 Top 10 free 2023 digital marketing statistics sources to inform your marketing strategy https://www.smartinsights.com/marketplace-analysis/customer-analysis/digital-marketing-statistics-sources/ https://www.smartinsights.com/marketplace-analysis/customer-analysis/digital-marketing-statistics-sources/#comments Wed, 22 Feb 2023 15:00:02 +0000 http://www.smartinsights.com/?p=3564 Our recommendations of the best global online marketing consumer adoption and marketing benchmark statistics Online marketers love statistics about digital marketing. We do too since they enable us to use a more data-driven approach to inform our future investments. They …..

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]]> https://www.smartinsights.com/marketplace-analysis/customer-analysis/digital-marketing-statistics-sources/feed/ 45 Competitor benchmarking with the RACE Framework https://www.smartinsights.com/marketplace-analysis/competitor-analysis/online-competitor-benchmarking-tools/ https://www.smartinsights.com/marketplace-analysis/competitor-analysis/online-competitor-benchmarking-tools/#comments Mon, 19 Jul 2021 15:00:37 +0000 http://www.smartinsights.com/?p=15274 Use the RACE Framework to review and improve all aspects of your competitor benchmarking When I train or give talks to marketers on digital marketing, I see that competitor benchmarking tools are popular. Often people will reach for their pens …..

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]]> https://www.smartinsights.com/marketplace-analysis/competitor-analysis/online-competitor-benchmarking-tools/feed/ 12 The ultimate guide to strategic analysis https://www.smartinsights.com/marketplace-analysis/swot-analysis/ultimate-guide-to-strategic-analysis/ https://www.smartinsights.com/marketplace-analysis/swot-analysis/ultimate-guide-to-strategic-analysis/#respond Fri, 07 May 2021 14:45:00 +0000 https://www.smartinsights.com/?p=143314 Strategic analysis of an organization is an essential factor when it comes to formulating a plan for the smoother working of your company Strategic analysis refers to the process of researching an organization and its working environment to formulate a …..

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]]> https://www.smartinsights.com/marketplace-analysis/swot-analysis/ultimate-guide-to-strategic-analysis/feed/ 0 Bank marketing: CX learnings for financial services from challenger banks https://www.smartinsights.com/marketplace-analysis/competitor-analysis/improving-banking-customer-experience-learning-from-the-challenger-banks-chartoftheweek/ Wed, 20 Jan 2021 16:00:55 +0000 https://www.smartinsights.com/?p=153858 Implement research-driven, customer-centric marketing to truly optimize your finance or bank marketing strategy and compete in a competitive digital landscape A recent study of challenger bank marketing tactics caught my attention since it highlights the digital disruption in the financial …..

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]]> How to write great research questions https://www.smartinsights.com/marketplace-analysis/customer-analysis/how-to-write-research-questions/ https://www.smartinsights.com/marketplace-analysis/customer-analysis/how-to-write-research-questions/#respond Fri, 26 Jun 2020 14:25:00 +0000 https://www.smartinsights.com/?p=135004 Six steps to writing research questions that get the best results Eureka! You’ve got an idea for a business, product, service, or new functionality, a solution to a problem, or a hypothesis about why something is happening. Unfortunately, it’s a …..

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