Customer journey - Smart Insights https://www.smartinsights.com/tag/customer-journey/ Digital Marketing > The Marketing Strategy Blog Thu, 11 Jul 2024 15:33:03 +0000 en-US hourly 1 How and why you should use cross-funnel persona marketing to influence buyers https://www.smartinsights.com/digital-marketing-strategy/how-and-why-you-should-use-cross-funnel-persona-marketing-to-influence-buyers/ Sun, 28 Apr 2024 10:07:04 +0000 https://www.smartinsights.com/?p=166405 It’s not enough to create buyer personas and leave them getting dusty on the shelf. Find out how to apply customer personas to inform each stage of your marketing strategy What are marketing personas? Customer or buyer personas are fictional …..

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]]> How to create an actionable customer journey map using RACE https://www.smartinsights.com/marketplace-analysis/consumer-buying-behaviour/create-an-actionable-customer-journey-map-using-race/ Fri, 05 Apr 2024 09:44:07 +0000 https://www.smartinsights.com/?p=164048 Discover how to use our customer journey mapping template to create actionable insights to improve your marketing In today’s digitally connected world, customers have a myriad of choices when it comes to connecting with brands and businesses. There are many …..

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]]> The segmentation, targeting, positioning (STP) marketing model https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/ https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/#comments Wed, 24 Jan 2024 13:40:00 +0000 http://www.smartinsights.com/?p=32773 How to use Segmentation, Targeting, and Positioning (STP) to develop marketing strategies Today, the STP marketing model (Segmentation, Targeting, Positioning) is a familiar strategic approach in modern marketing. It is one of the most commonly applied marketing models in practice, …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/feed/ 16 CRM trends for financial services marketing in the digital era https://www.smartinsights.com/digital-marketing-strategy/crm-trends-for-financial-services-marketing-in-the-digital-era/ Wed, 14 Apr 2021 15:10:20 +0000 https://www.smartinsights.com/?p=159847 Discover the latest trends and innovations in customer relationship management to truly integrate your financial services CRM marketing From account opening, saving money, investing, to foreign currency exchange, financial services marketing leaders are looking to create a user-centric digital environment …..

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]]> Customer loyalty marketing in a digital era https://www.smartinsights.com/digital-marketing-strategy/loyalty-marketing-is-far-from-dead/ https://www.smartinsights.com/digital-marketing-strategy/loyalty-marketing-is-far-from-dead/#respond Mon, 07 Dec 2020 15:00:05 +0000 https://www.smartinsights.com/?p=110036 First my wallet, now my phone, are stacked with customer loyalty cards, emails, and apps. But what do customers want in loyalty schemes? The customer loyalty market is in a state of flux. While physical cards decline amidst low-contact social …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/loyalty-marketing-is-far-from-dead/feed/ 0 How to use (Advanced) Segments in Google Analytics https://www.smartinsights.com/google-analytics/google-analytics-segmentation/segmenting-google-analytics/ https://www.smartinsights.com/google-analytics/google-analytics-segmentation/segmenting-google-analytics/#comments Wed, 09 Sep 2020 14:00:33 +0000 http://www.smartinsights.com/?p=2076 10 ways to segment website visitors using Google Analytics When I work on E-commerce projects to identify methods to increase conversion, I always start with a structured analysis of the current effectiveness of customer journeys for different segments, using Google …..

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]]> https://www.smartinsights.com/google-analytics/google-analytics-segmentation/segmenting-google-analytics/feed/ 20 In the digital era, convert customer frustration into conversion https://www.smartinsights.com/user-experience/idigital-era-convert-customer-frustration-conversion/ https://www.smartinsights.com/user-experience/idigital-era-convert-customer-frustration-conversion/#respond Mon, 13 Jul 2020 14:40:00 +0000 https://www.smartinsights.com/?p=141104 A single bad review can have a huge impact on your business, which is why customer service is key. A customer journey map can help improve conversion Are you facing issues while trying to provide a stellar customer experience? The …..

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]]> https://www.smartinsights.com/user-experience/idigital-era-convert-customer-frustration-conversion/feed/ 0 12 tools that can improve your marketing funnel https://www.smartinsights.com/lead-generation/lead-generation-strategy/12-tools-improve-marketing-funnel/ https://www.smartinsights.com/lead-generation/lead-generation-strategy/12-tools-improve-marketing-funnel/#respond Wed, 10 Jun 2020 14:31:00 +0000 https://www.smartinsights.com/?p=141840 A working marketing funnel ensures a steady influx of leads which forms the basis for business growth. Have you ever been in a situation when you’ve done everything you could to sell your product, but people didn’t buy it? You …..

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]]> https://www.smartinsights.com/lead-generation/lead-generation-strategy/12-tools-improve-marketing-funnel/feed/ 0 Convenience is driving e-commerce growth and influencing consumer decisions https://www.smartinsights.com/ecommerce/customer-experience-examples/convenience-is-driving-e-commerce-growth-and-influencing-consumer-decisions/ https://www.smartinsights.com/ecommerce/customer-experience-examples/convenience-is-driving-e-commerce-growth-and-influencing-consumer-decisions/#respond Tue, 28 Jan 2020 14:40:00 +0000 https://www.smartinsights.com/?p=148508 Chart of the Week: 97% of consumers have abandoned a purchase because the service wasn’t convenient enough, showing that e-commerce needs to compete on more than price. Convenience is the backbone of e-commerce and a huge reason that online shopping …..

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]]> https://www.smartinsights.com/ecommerce/customer-experience-examples/convenience-is-driving-e-commerce-growth-and-influencing-consumer-decisions/feed/ 0 7 things I learnt from Smart Insights in 2019… https://www.smartinsights.com/digital-marketing-strategy/7-things-i-learnt-from-smart-insights-in-2019/ https://www.smartinsights.com/digital-marketing-strategy/7-things-i-learnt-from-smart-insights-in-2019/#respond Wed, 15 Jan 2020 11:00:00 +0000 https://www.smartinsights.com/?p=148481 ... and what they might mean for 2020 Seasoned visitors to the Smart Insights blog will no doubt agree that there’s an abundance of, well, smart insights to take in on a daily basis. With digital and marketing constantly evolving, …..

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