Customer lifecycle marketing - Smart Insights https://www.smartinsights.com/tag/customer-lifecycle-marketing/ Digital Marketing > The Marketing Strategy Blog Thu, 11 Jul 2024 15:33:03 +0000 en-US hourly 1 How and why you should use cross-funnel persona marketing to influence buyers https://www.smartinsights.com/digital-marketing-strategy/how-and-why-you-should-use-cross-funnel-persona-marketing-to-influence-buyers/ Sun, 28 Apr 2024 10:07:04 +0000 https://www.smartinsights.com/?p=166405 It’s not enough to create buyer personas and leave them getting dusty on the shelf. Find out how to apply customer personas to inform each stage of your marketing strategy What are marketing personas? Customer or buyer personas are fictional …..

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]]> What is customer lifecycle marketing? https://www.smartinsights.com/ecommerce/web-personalisation/what-is-lifecycle-marketing/ https://www.smartinsights.com/ecommerce/web-personalisation/what-is-lifecycle-marketing/#comments Thu, 08 Feb 2024 13:00:00 +0000 http://www.smartinsights.com/?p=68212 Create a co-ordinated 'always-on' digital marketing strategy for the whole customer lifecycle to boost conversions and retention It's no secret that engaging your customers is crucial to achieving continued sales, and it's also well known that it is usually far …..

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]]> https://www.smartinsights.com/ecommerce/web-personalisation/what-is-lifecycle-marketing/feed/ 3 CRM trends for financial services marketing in the digital era https://www.smartinsights.com/digital-marketing-strategy/crm-trends-for-financial-services-marketing-in-the-digital-era/ Wed, 14 Apr 2021 15:10:20 +0000 https://www.smartinsights.com/?p=159847 Discover the latest trends and innovations in customer relationship management to truly integrate your financial services CRM marketing From account opening, saving money, investing, to foreign currency exchange, financial services marketing leaders are looking to create a user-centric digital environment …..

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]]> Customer loyalty marketing in a digital era https://www.smartinsights.com/digital-marketing-strategy/loyalty-marketing-is-far-from-dead/ https://www.smartinsights.com/digital-marketing-strategy/loyalty-marketing-is-far-from-dead/#respond Mon, 07 Dec 2020 15:00:05 +0000 https://www.smartinsights.com/?p=110036 First my wallet, now my phone, are stacked with customer loyalty cards, emails, and apps. But what do customers want in loyalty schemes? The customer loyalty market is in a state of flux. While physical cards decline amidst low-contact social …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/loyalty-marketing-is-far-from-dead/feed/ 0 How can marketing drive business growth in 2020? https://www.smartinsights.com/digital-marketing-strategy/how-can-marketing-drive-business-growth-2020/ Wed, 12 Aug 2020 14:00:00 +0000 https://www.smartinsights.com/?p=155432 The latest results from the CMO Survey, a special COVID-19 edition, give a fascinating insight into our fellow marketers' business strategy and planning to drive growth this year. Digital Marketing Strategy during COVID-19 84% of marketers confirm they have ‘improvised …..

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]]> How to use culture to improve customer lifetime value https://www.smartinsights.com/digital-marketing-strategy/customer-retention-strategy/improve-customer-lifetime-value/ https://www.smartinsights.com/digital-marketing-strategy/customer-retention-strategy/improve-customer-lifetime-value/#respond Tue, 17 Dec 2019 11:10:00 +0000 https://www.smartinsights.com/?p=134148 Only 34% of marketers report being comfortable with the idea of customer lifetime value, and even those who get it struggle to market across generations "Know your audience" is Marketing 101, so why do so many marketing leaders miss the …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/customer-retention-strategy/improve-customer-lifetime-value/feed/ 0 How to actually build relationships with your customers https://www.smartinsights.com/digital-marketing-strategy/how-to-actually-build-relationships-with-your-customers/ https://www.smartinsights.com/digital-marketing-strategy/how-to-actually-build-relationships-with-your-customers/#respond Wed, 13 Mar 2019 11:00:00 +0000 https://www.smartinsights.com/?p=134160 When customers feel an emotional connection to a brand, the lifetime value of that customer can increase by 300% There is so much more to success in business than a profitable bottom line. Unfortunately, many marketing teams and sales departments …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/how-to-actually-build-relationships-with-your-customers/feed/ 0 How to build local customer service ecosystems https://www.smartinsights.com/customer-relationship-management/customer-service-and-support/how-to-build-local-customer-service-ecosystems/ https://www.smartinsights.com/customer-relationship-management/customer-service-and-support/how-to-build-local-customer-service-ecosystems/#respond Tue, 15 Jan 2019 11:00:00 +0000 https://www.smartinsights.com/?p=131026 Why local customer service ecosystem matter? The concept of customer experience is built around delivering value. One of the integral elements of the value proposition of any business is customer service. A well-oiled customer service machine is the multi-faceted beast. …..

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]]> https://www.smartinsights.com/customer-relationship-management/customer-service-and-support/how-to-build-local-customer-service-ecosystems/feed/ 0 3 Tips for e-commerce brands to re-engage with their existing customers https://www.smartinsights.com/digital-marketing-strategy/3-tips-for-e-commerce-brands-to-re-engage-with-their-existing-customers/ https://www.smartinsights.com/digital-marketing-strategy/3-tips-for-e-commerce-brands-to-re-engage-with-their-existing-customers/#respond Mon, 14 Jan 2019 09:00:00 +0000 https://www.smartinsights.com/?p=131021 With myriad options available to today’s consumer, customer retention is vital for e-commerce brands. Gamification, push notifications and loyal programs help in contently re-engaging with the existing customers Research by Frederick Reichheld of Bain & Company found an increase of …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/3-tips-for-e-commerce-brands-to-re-engage-with-their-existing-customers/feed/ 0 How to build trust at every stage of the customer journey https://www.smartinsights.com/customer-relationship-management/e-crm-strategy/how-build-trust-every-stage-customer-journey/ https://www.smartinsights.com/customer-relationship-management/e-crm-strategy/how-build-trust-every-stage-customer-journey/#respond Wed, 12 Dec 2018 11:00:00 +0000 https://www.smartinsights.com/?p=128872 Learn how to transform uncertain prospects into brand advocates one step at a time Marketers often see the customer journey as a linear progression of four stages: Awareness Interest Consideration Purchase But there’s one important thing most of us tend …..

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