Personas - Smart Insights https://www.smartinsights.com/tag/personas/ Digital Marketing > The Marketing Strategy Blog Thu, 11 Jul 2024 15:33:03 +0000 en-US hourly 1 How and why you should use cross-funnel persona marketing to influence buyers https://www.smartinsights.com/digital-marketing-strategy/how-and-why-you-should-use-cross-funnel-persona-marketing-to-influence-buyers/ Sun, 28 Apr 2024 10:07:04 +0000 https://www.smartinsights.com/?p=166405 It’s not enough to create buyer personas and leave them getting dusty on the shelf. Find out how to apply customer personas to inform each stage of your marketing strategy What are marketing personas? Customer or buyer personas are fictional …..

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]]> The Content Marketing Matrix https://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-infographic/ https://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-infographic/#comments Fri, 15 Mar 2024 15:15:54 +0000 http://www.smartinsights.com/?p=13758 A content marketing planning tool to help marketers generate a matrix of ideas for the most engaging content types for their audiences We created our Content Marketing Matrix to help our members audit their content marketing assets as part of …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-infographic/feed/ 53 Brand strategy marketing training to win more customers https://www.smartinsights.com/online-brand-strategy/brand-positioning/brand-social-media-voice/ https://www.smartinsights.com/online-brand-strategy/brand-positioning/brand-social-media-voice/#comments Wed, 31 Mar 2021 15:00:00 +0000 http://www.smartinsights.com/?p=21961 A successful brand strategy means your business' channels, digital experiences, and tone of voice need to home in on what your key customers want. We've got marketing training to strengthen your branded consumer goods company's relationships with your target audiences. …..

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]]> https://www.smartinsights.com/online-brand-strategy/brand-positioning/brand-social-media-voice/feed/ 4 Our recommended tools to strengthen your brand development strategy https://www.smartinsights.com/online-brand-strategy/brand-development/how-your-brand-communication-could-be-costing-you-leads/ https://www.smartinsights.com/online-brand-strategy/brand-development/how-your-brand-communication-could-be-costing-you-leads/#respond Tue, 02 Feb 2021 15:00:00 +0000 https://www.smartinsights.com/?p=149279 If you're planning to optimize your branding or rebranding, we have tools to support your brand development at every stage Have you ever wondered how brands grow as large and as well known as they do? From companies like Google …..

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]]> https://www.smartinsights.com/online-brand-strategy/brand-development/how-your-brand-communication-could-be-costing-you-leads/feed/ 0 The secret of successful viral marketing and advertising campaigns https://www.smartinsights.com/digital-marketing-strategy/secret-successful-viral-marketing-campaigns/ https://www.smartinsights.com/digital-marketing-strategy/secret-successful-viral-marketing-campaigns/#respond Fri, 18 Dec 2020 15:00:00 +0000 https://www.smartinsights.com/?p=138449 Viral marketing is not an exact science. It’s not the case that if you want to create a viral marketing campaign you simply have to think about it, plan it, and then you have it. If only it was that …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/secret-successful-viral-marketing-campaigns/feed/ 0 Digital Marketing Optimization to improve customer journeys? https://www.smartinsights.com/user-experience/customer-experience-management-cxm/best-techniques-improve-customer-journeys/ https://www.smartinsights.com/user-experience/customer-experience-management-cxm/best-techniques-improve-customer-journeys/#respond Mon, 31 Aug 2020 08:00:00 +0000 http://www.smartinsights.com/?p=96713 Personas, Journey mapping, AB testing, VoC or NPS: Which Digital Marketing Optimization techniques do you use? Our latest research on Digital Marketing Optimization demonstrates there is a major challenge for many marketers of creating integrated strategies and communications plans with …..

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]]> https://www.smartinsights.com/user-experience/customer-experience-management-cxm/best-techniques-improve-customer-journeys/feed/ 0 This is why now is the time to do persona research https://www.smartinsights.com/persuasion-marketing/marketing-personas/this-is-why-now-is-the-time-to-do-persona-research/ https://www.smartinsights.com/persuasion-marketing/marketing-personas/this-is-why-now-is-the-time-to-do-persona-research/#respond Wed, 06 Nov 2019 15:16:14 +0000 https://www.smartinsights.com/?p=112629 I'm sorry to break it to you, but building personas will probably take twice as long as you think it will. Now's the time to create accurate personas to reap the rewards from doing so. When thinking about personas, what comes …..

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]]> https://www.smartinsights.com/persuasion-marketing/marketing-personas/this-is-why-now-is-the-time-to-do-persona-research/feed/ 0 How to pinpoint the right buyers for your B2B product or service https://www.smartinsights.com/b2b-digital-marketing/pinpoint-right-b2b-buyers/ https://www.smartinsights.com/b2b-digital-marketing/pinpoint-right-b2b-buyers/#respond Fri, 03 May 2019 08:00:00 +0000 https://www.smartinsights.com/?p=137073 It’s never been easier for B2B businesses to identify and target their ideal customers online. "I have a great product or service but I just can’t seem to be able to find buyers." I hear this a lot. It's one …..

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]]> https://www.smartinsights.com/b2b-digital-marketing/pinpoint-right-b2b-buyers/feed/ 0 Get your data structure in shape for your next step in customer segmentation https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/get-your-data-structure-in-shape-for-your-next-step-in-customer-segmentation/ https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/get-your-data-structure-in-shape-for-your-next-step-in-customer-segmentation/#respond Wed, 03 Apr 2019 10:00:00 +0000 https://www.smartinsights.com/?p=135649 A combination of data types allows marketers to identify and build out the segment of ideal and high-value customers Segmentation helps boost the value that marketing teams bring to an organization. I am a big fan of the trusted segmentation …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/get-your-data-structure-in-shape-for-your-next-step-in-customer-segmentation/feed/ 0 How ethnography can help improve UX https://www.smartinsights.com/persuasion-marketing/marketing-personas/how-ethnography-can-help-improve-ux/ https://www.smartinsights.com/persuasion-marketing/marketing-personas/how-ethnography-can-help-improve-ux/#respond Thu, 19 Apr 2018 10:00:11 +0000 https://www.smartinsights.com/?p=113456 Short ethnography studies can help to create personas and improve your website user experience and usability Anyone who reads my Smart Insights blog posts will probably know by now that I try to achieve two things: Show marketers that research …..

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