AB and multivariate testing - Smart Insights

Navigating the shift: Evaluating 11 Google Optimize A/B testing alternatives

Expert commentator — Thu, 30 Nov 2023 09:00:40 +0000

A Roadmap for Your Google Optimize Alternatives Assessment As Google’s long-standing A/B testing tool recently rode off into the sunset (9/30/23), the online marketing world is buzzing with activity as a multitude of marketers seek the Google Optimize alternative that’s …..

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Supercharge your conversions with these 3 split-testing principles

Expert commentator — Sat, 25 Jan 2020 15:00:17 +0000

Landing pictures are arguably the most important elements of any digital marketing campaign and building a high converting landing page requires extensive testing There are countless resources on the science behind conducting split tests. However, the problem most marketers face …..

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Essential A/B and Multivariate Testing Tools.

Robert Allen — Thu, 12 Apr 2018 08:00:00 +0000

Use these testing tools to help structure your experiments and boost your conversion rate A/B tests allow you to run one or more different versions of a page which may include one or more of different features such as a call …..

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Which are the most popular A/B testing tools?

Dave Chaffey — Mon, 05 Feb 2018 16:00:00 +0000

Chart of the day: A comparison ranking AB testing services used for structured experiments to boost conversion In our Essential Digital Marketing Tools infographic and guide we recommended the top 5 tools for AB and Multivariate testing in category 19 of 30. …..

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Google Optimize makes A/B testing free

Carolanne Mangles — Mon, 11 Dec 2017 10:00:00 +0000

Google puts A/B testing tools at everyone's fingertips by making it's Google Optimize product free There may be no such thing as a free lunch, but since it launched out of beta in March 2017, there's a free CRO package that …..

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How to convert your website visitors into valuable leads

Expert commentator — Wed, 04 Jan 2017 15:00:00 +0000

Using rigorous A/B testing to optimize your lead capture rate Now, many people think opt-in forms are annoying and don’t belong on a website. Truth be told - I’ve seen a lot of bad popups and other types of sign …..

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Developing a test and learn programme

Gavin Llewellyn — Wed, 19 Oct 2016 10:00:00 +0000

How to utilise continuous improvements and ‘big bets’ to achieve operational and strategic excellence As part of any digital transformation agenda, the ability the test and learn gives businesses the opportunity to experiment, iterate and grow skills and competences throughout …..

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The most effective CRO techniques [#ChartoftheDay]

Robert Allen — Tue, 24 May 2016 11:00:00 +0000

How difficult are the most effective CRO techniques? This chart from the Ascend2 Conversion Rate Optimization research report shows the views on CRO effectiveness from 177 marketers in medium to large B2B and B2C organisation. A/B testing seems to rule the roost, …..

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Use of customer journey analysis and improvement techniques [#ChartoftheDay]

Robert Allen — Mon, 23 May 2016 11:00:00 +0000

How are businesses improving their user's experience? Improving your online customer journeys is critical both to boost conversion rates and to improve customer experience to boost customer loyalty. So when experiences are optimised, it's one of those rare improvements that can boost …..

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17 ways to F**k-up your AB Testing

Expert commentator — Tue, 16 Sep 2014 06:58:00 +0000

Learning to avoid Dumb AB testing mistakes Back in 2005, I started my first forays into split testing of emails, landing pages and funnels whilst working at LOVEFiLM. I'm nearly at my 10 year anniversary, and after seeing over 40 million …..

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