Setting Digital Marketing KPIs - Smart Insights

How to define SMART marketing objectives

Dave Chaffey — Tue, 06 Feb 2024 15:45:29 +0000

From SMART to SMARTER marketing objectives: Discover how to define marketing objectives, measure your digital marketing goals, and use data to inform your marketing strategy When identifying specific marketing objectives to support your long-term goals, it is common practice to …..

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Define effective digital marketing KPIs to achieve your goals

Thomas Haynes — Sun, 15 Oct 2023 11:00:00 +0000

Set your Key Performance Indicators, make them SMART KPIs, and align your objectives using our RACE Framework to achieve YOY growth in key metrics for your business KPIs are a useful way for digital marketers to set expectations and prove …..

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Digital marketing objectives: How to plan, measure and achieve your marketing goals

Lilach Bullock — Fri, 02 Dec 2022 15:50:00 +0000

Without setting clear marketing objectives, you’re basically directionless – and working to achieve vanity metrics that don’t necessarily help you achieve your overall business goals Digital marketing objectives underpin all marketing strategies. After all, how do you know what you're …..

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How to use key performance questions to structure your digital marketing report

Gavin Llewellyn — Wed, 01 Sep 2021 14:00:31 +0000

3 steps to creating an insight-driven digital marketing report Monitoring, tracking and reporting on marketing campaigns is both an essential and valuable process that enables marketers to understand what works, what could be improved, and the overall impact on the …..

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Brand strategy marketing training to win more customers

Gabrielle Wright — Wed, 31 Mar 2021 15:00:00 +0000

A successful brand strategy means your business' channels, digital experiences, and tone of voice need to home in on what your key customers want. We've got marketing training to strengthen your branded consumer goods company's relationships with your target audiences. …..

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Brand evaluation, marketing KPIs, and why you need to look beyond a single campaign metric

Robert Allen — Mon, 02 Nov 2020 16:20:00 +0000

'Strategic marketing beyond a single campaign metric': Brand evaluation requires deeper analysis of your campaign KPIs A single brand evaluation metric such as 'brand awareness' can get a bad press as a marketing KPI. It's easy to see why, after …..

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10 KPIs to track your SEO performance and drive better results

Expert commentator — Mon, 20 Jul 2020 13:53:00 +0000

Monitoring the right KPIs is the best way to avoid spending time and money on something that isn’t driving the expected profit Is your SEO strategy effective enough? How can you ensure your efforts drive tangible results? What can you …..

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Luxury Brands are Embracing Influencers

Jessica Wade — Fri, 02 Jun 2017 15:00:19 +0000

Chart of the day: 71% of luxury brands measure influencer success through web traffic In recent years, using influencers to market products has become a core part of most brands marketing strategy. But now it has become a key strategy for some of the …..

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