Amazon - Smart Insights https://www.smartinsights.com/tag/amazon/ Digital Marketing > The Marketing Strategy Blog Mon, 27 Feb 2023 15:50:27 +0000 en-US hourly 1 Amazon.com marketing strategy 2023: E-commerce retail giant business case study https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/amazon-case-study/ https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/amazon-case-study/#comments Mon, 27 Feb 2023 15:55:14 +0000 http://www.smartinsights.com/?p=9634 What goes into the Amazon marketing strategy secret sauce? Our business case study explores Amazon's revenue model and culture of customer metrics, history of Amazon.com and marketing objectives In the final quarter of 2022, Amazon reported net sales of over …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/amazon-case-study/feed/ 35 Amazon’s ASIN targeting feature will take your ad strategy to the next level https://www.smartinsights.com/ecommerce/amazons-asin-targeting-feature-will-take-your-ad-strategy-to-the-next-level/ https://www.smartinsights.com/ecommerce/amazons-asin-targeting-feature-will-take-your-ad-strategy-to-the-next-level/#respond Wed, 16 Sep 2020 14:00:00 +0000 https://www.smartinsights.com/?p=133057 Any retail brand with a digital presence should use this three-step ASIN targeting process to develop an Amazon advertising strategy In the same way that the library uses the Dewey Decimal System to keep everything orderly and organized, Amazon has …..

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]]> https://www.smartinsights.com/ecommerce/amazons-asin-targeting-feature-will-take-your-ad-strategy-to-the-next-level/feed/ 0 How personalization supports customer lifecycle marketing https://www.smartinsights.com/ecommerce/web-personalisation/how-personalization-supports-customer-lifecycle-marketing/ https://www.smartinsights.com/ecommerce/web-personalisation/how-personalization-supports-customer-lifecycle-marketing/#respond Wed, 05 Aug 2020 14:00:57 +0000 https://www.smartinsights.com/?p=122007 Personalization offers great opportunities for retailers to improve relevance across the customer lifecycle Successful e-commerce marketing today requires consideration of the full customer path-to-purchase shown below across the Smart Insights RACE lifecycle planning framework. The infographic shows the vast number …..

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]]> https://www.smartinsights.com/ecommerce/web-personalisation/how-personalization-supports-customer-lifecycle-marketing/feed/ 0 Facebook told to conform to EU regulations and Snapchat’s new wellbeing feature – News roundup https://www.smartinsights.com/digital-marketing-strategy/news-roundup-21-february-2020/ https://www.smartinsights.com/digital-marketing-strategy/news-roundup-21-february-2020/#respond Fri, 21 Feb 2020 11:40:00 +0000 https://www.smartinsights.com/?p=149308 Facebook told to conform to EU regulations, Snapchat launches mental health feature, Amazon advertising budgets to increase, LinkedIn Sales Navigator Gmail extension shutdown, New Twitter Threads feature This week has seen Facebook's calls for lighter regulations rebuffed by EU regulators …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/news-roundup-21-february-2020/feed/ 0 Marketers too focused on transactions and Twitter’s poor Q3 results – News roundup https://www.smartinsights.com/digital-marketing-strategy/news-roundup-25-october-2019/ https://www.smartinsights.com/digital-marketing-strategy/news-roundup-25-october-2019/#respond Fri, 25 Oct 2019 11:00:00 +0000 https://www.smartinsights.com/?p=145169 Marketers too focused on transactions, Snapchat's strong Q3 results, Amazon's new News app, Twitter's poor Q3 results, New adaptive Google banner ads, Instagram testing new feature Almost half of marketers have admitted to being too focused on getting money in …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/news-roundup-25-october-2019/feed/ 0 Twitter’s new design and Amazon anti-competition probe – News roundup https://www.smartinsights.com/digital-marketing-strategy/news-roundup-19-july-2019/ https://www.smartinsights.com/digital-marketing-strategy/news-roundup-19-july-2019/#respond Fri, 19 Jul 2019 10:00:00 +0000 https://www.smartinsights.com/?p=141154 Twitter's new design, Amazon anti-competition investigation, UK digital tax plans, Facebook's scam ad tool, Instagram removes like count This week has seen Twitter launch it's new design for desktop users, with the jury still being out on how it is …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/news-roundup-19-july-2019/feed/ 0 The little-known Amazon advertising strategy that’s changing the industry https://www.smartinsights.com/ecommerce/the-little-known-amazon-advertising-strategy-thats-changing-the-industry/ https://www.smartinsights.com/ecommerce/the-little-known-amazon-advertising-strategy-thats-changing-the-industry/#respond Mon, 24 Jun 2019 14:00:00 +0000 https://www.smartinsights.com/?p=139973 As more advertisers zoom in on Amazon, the competition for consumer attention will only get stiffer but there is a strategy that can help Amazon's 2018 Q4 report should pique brand marketers' interest: The e-retail giant reported $10 billion in ad …..

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