Online retail merchandising - Smart Insights https://www.smartinsights.com/tag/online-retail-merchandising/ Digital Marketing > The Marketing Strategy Blog Fri, 26 Jan 2024 15:36:39 +0000 en-US hourly 1 Personalized marketing in a competitive environment for brands and e-commerce retailers https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/ https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/#respond Fri, 26 Jan 2024 15:38:00 +0000 https://www.smartinsights.com/?p=136081 Personalized marketing, as we know from our experiences as brand-lovers and as marketers, is the make or break of any e-commerce marketing strategy in a competitive environment Personalized marketing is all about offering improved user experience (UX) by serving relevant …..

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]]> https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/feed/ 0 A framework for creating an effective retail strategy in 2024 https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/creating-effective-retail-strategy/ https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/creating-effective-retail-strategy/#respond Fri, 15 Sep 2023 15:00:00 +0000 https://www.smartinsights.com/?p=150317 A three-step approach for your retail strategy: stand out and win more retail sales in 2024 It’s no secret that the last few years have caused chaos for retailers globally. To survive you need a robust retail strategy that focuses …..

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]]> https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/creating-effective-retail-strategy/feed/ 0 30 website personalization and recommendations software tools https://www.smartinsights.com/ecommerce/web-personalisation/web-personalization-software/ https://www.smartinsights.com/ecommerce/web-personalisation/web-personalization-software/#comments Fri, 08 Sep 2023 08:00:23 +0000 http://www.smartinsights.com/?p=1146 Website personalization, product, offer, and content recommendation services to help retailers and other businesses personalize their proposition to nurture prospects toward conversions The website personalization tools we recommend in this article enable you to segment visitors and then deliver personalized …..

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]]> https://www.smartinsights.com/ecommerce/web-personalisation/web-personalization-software/feed/ 89 Amazon.com marketing strategy 2023: E-commerce retail giant business case study https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/amazon-case-study/ https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/amazon-case-study/#comments Mon, 27 Feb 2023 15:55:14 +0000 http://www.smartinsights.com/?p=9634 What goes into the Amazon marketing strategy secret sauce? Our business case study explores Amazon's revenue model and culture of customer metrics, history of Amazon.com and marketing objectives In the final quarter of 2022, Amazon reported net sales of over …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/amazon-case-study/feed/ 35 E-commerce marketing strategy recommendations for 2021 https://www.smartinsights.com/digital-marketing-strategy/e-commerce-marketing-strategy/ Wed, 10 Mar 2021 15:00:44 +0000 https://www.smartinsights.com/?p=159420 What do the latest retail marketing trends mean for your e-commerce marketing strategy? The biggest takeaway from our 2021 retail e-commerce marketing trends is that, with increasingly complex customer journeys in 2021, retailers need an e-commerce marketing strategy that integrates …..

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]]> What are the essentials of a successful e-commerce marketing plan? https://www.smartinsights.com/digital-marketing-strategy/e-commerce-marketing-plan-omnichannel/ Fri, 12 Feb 2021 00:00:32 +0000 https://www.smartinsights.com/?p=158914 Explore the essentials of a successful e-commerce marketing plan, with real-life examples. Plus find out more about our tools and frameworks to support your strategic planning across the omnichannel retail customer lifecycle What does a good e-commerce marketing plan look …..

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]]> E-commerce marketing trends for 2021 https://www.smartinsights.com/ecommerce/ecommerce-strategy/e-commerce-marketing-trends/ Tue, 09 Feb 2021 15:15:44 +0000 https://www.smartinsights.com/?p=158856 We are now in the e-commerce marketing optimization era. To maintain growth, businesses need to innovate their approach to e-commerce marketing. Stay up to date with the latest sector trends It's not a surprise that this year's trending e-commerce strategies …..

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]]> Optimize your e-commerce marketing strategy with the RACE Framework https://www.smartinsights.com/ecommerce/ecommerce-strategy/12-e-commerce-tips-category-pages/ https://www.smartinsights.com/ecommerce/ecommerce-strategy/12-e-commerce-tips-category-pages/#respond Wed, 09 Dec 2020 15:10:00 +0000 http://www.smartinsights.com/?p=72982 What is e-commerce marketing and how is it different from other digital marketing? Discover opportunities for strategic optimization in an industry which has seen year on year growth like no other 2020 was the year of e-commerce. You don't need …..

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]]> https://www.smartinsights.com/ecommerce/ecommerce-strategy/12-e-commerce-tips-category-pages/feed/ 0 5 pricing tips to raise your e-commerce AOV https://www.smartinsights.com/ecommerce/ecommerce-strategy/5-pricing-tips-raise-your-e-commerce-aov/ https://www.smartinsights.com/ecommerce/ecommerce-strategy/5-pricing-tips-raise-your-e-commerce-aov/#respond Mon, 27 Jan 2020 09:00:00 +0000 https://www.smartinsights.com/?p=131789 Perception matters when it comes to pricing. By applying a few principles of human perception to price presentation, you can craft your copywriting to maximize the perceived value in your prospect’s mind Lee Atwater is attributed as saying, 'perception is reality.' …..

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]]> https://www.smartinsights.com/ecommerce/ecommerce-strategy/5-pricing-tips-raise-your-e-commerce-aov/feed/ 0 Marketing vs. merchandising: How to let go and grow https://www.smartinsights.com/digital-marketing-strategy/marketing-vs-merchandising-how-to-let-go-and-grow/ https://www.smartinsights.com/digital-marketing-strategy/marketing-vs-merchandising-how-to-let-go-and-grow/#respond Mon, 10 Jun 2019 08:00:00 +0000 https://www.smartinsights.com/?p=139050 Marketing departments are spending more online than all other channels combined to drive qualified traffic to their websites There’s a chasm between UK retailers’ use of AI for marketing and the adoption of AI by UK retailers to optimize merchandising …..

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