Retailing - Smart Insights https://www.smartinsights.com/tag/retailing/ Digital Marketing > The Marketing Strategy Blog Fri, 26 Jan 2024 15:36:39 +0000 en-US hourly 1 Personalized marketing in a competitive environment for brands and e-commerce retailers https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/ https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/#respond Fri, 26 Jan 2024 15:38:00 +0000 https://www.smartinsights.com/?p=136081 Personalized marketing, as we know from our experiences as brand-lovers and as marketers, is the make or break of any e-commerce marketing strategy in a competitive environment Personalized marketing is all about offering improved user experience (UX) by serving relevant …..

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]]> https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/feed/ 0 A framework for creating an effective retail strategy in 2024 https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/creating-effective-retail-strategy/ https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/creating-effective-retail-strategy/#respond Fri, 15 Sep 2023 15:00:00 +0000 https://www.smartinsights.com/?p=150317 A three-step approach for your retail strategy: stand out and win more retail sales in 2024 It’s no secret that the last few years have caused chaos for retailers globally. To survive you need a robust retail strategy that focuses …..

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]]> https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/creating-effective-retail-strategy/feed/ 0 Amazon.com marketing strategy 2023: E-commerce retail giant business case study https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/amazon-case-study/ https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/amazon-case-study/#comments Mon, 27 Feb 2023 15:55:14 +0000 http://www.smartinsights.com/?p=9634 What goes into the Amazon marketing strategy secret sauce? Our business case study explores Amazon's revenue model and culture of customer metrics, history of Amazon.com and marketing objectives In the final quarter of 2022, Amazon reported net sales of over …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/amazon-case-study/feed/ 35 E-commerce marketing strategy recommendations for 2021 https://www.smartinsights.com/digital-marketing-strategy/e-commerce-marketing-strategy/ Wed, 10 Mar 2021 15:00:44 +0000 https://www.smartinsights.com/?p=159420 What do the latest retail marketing trends mean for your e-commerce marketing strategy? The biggest takeaway from our 2021 retail e-commerce marketing trends is that, with increasingly complex customer journeys in 2021, retailers need an e-commerce marketing strategy that integrates …..

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]]> What are the essentials of a successful e-commerce marketing plan? https://www.smartinsights.com/digital-marketing-strategy/e-commerce-marketing-plan-omnichannel/ Fri, 12 Feb 2021 00:00:32 +0000 https://www.smartinsights.com/?p=158914 Explore the essentials of a successful e-commerce marketing plan, with real-life examples. Plus find out more about our tools and frameworks to support your strategic planning across the omnichannel retail customer lifecycle What does a good e-commerce marketing plan look …..

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]]> E-commerce marketing trends for 2021 https://www.smartinsights.com/ecommerce/ecommerce-strategy/e-commerce-marketing-trends/ Tue, 09 Feb 2021 15:15:44 +0000 https://www.smartinsights.com/?p=158856 We are now in the e-commerce marketing optimization era. To maintain growth, businesses need to innovate their approach to e-commerce marketing. Stay up to date with the latest sector trends It's not a surprise that this year's trending e-commerce strategies …..

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]]> Optimize your e-commerce marketing strategy with the RACE Framework https://www.smartinsights.com/ecommerce/ecommerce-strategy/12-e-commerce-tips-category-pages/ https://www.smartinsights.com/ecommerce/ecommerce-strategy/12-e-commerce-tips-category-pages/#respond Wed, 09 Dec 2020 15:10:00 +0000 http://www.smartinsights.com/?p=72982 What is e-commerce marketing and how is it different from other digital marketing? Discover opportunities for strategic optimization in an industry which has seen year on year growth like no other 2020 was the year of e-commerce. You don't need …..

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]]> https://www.smartinsights.com/ecommerce/ecommerce-strategy/12-e-commerce-tips-category-pages/feed/ 0 Consumer behaviour and retail trends 2018 https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/consumer-behaviour-retail-trends/ https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/consumer-behaviour-retail-trends/#respond Thu, 05 Jul 2018 08:00:56 +0000 https://www.smartinsights.com/?p=119096 "Almost all members of Generation Z prefer to shop in bricks-and-mortar stores" - IBM & National Retail Federation Online sales continue to grow in importance, as shown by our compilation of ecommerce growth trends. But for many businesses, the days …..

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]]> https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/consumer-behaviour-retail-trends/feed/ 0 How wearables are shaping marketing https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/wearables-and-its-future/ https://www.smartinsights.com/ecommerce/multichannel-retail-strategy/wearables-and-its-future/#respond Thu, 02 Jul 2015 14:35:11 +0000 http://www.smartinsights.com/?p=49974 Wearable technology trends and the future of digital selling Until what seems like very recently, wearable technology has remained on the fringes of consumer consciousness, with most people unsure what to make of it. 'What’s the point in moving the …..

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