Brand experience - Smart Insights https://www.smartinsights.com/tag/brand-experience/ Digital Marketing > The Marketing Strategy Blog Thu, 11 Jul 2024 15:41:07 +0000 en-US hourly 1 How strong is your brand identity? https://www.smartinsights.com/online-brand-strategy/brand-positioning/brand-identity/ https://www.smartinsights.com/online-brand-strategy/brand-positioning/brand-identity/#respond Mon, 18 Mar 2024 07:30:58 +0000 https://www.smartinsights.com/?p=109669 Make your brand identity the central organizing principle for everyone and everything in a company rather than just the products, services, logos and imagery Brands are assets that create sustainable wealth, both for businesses and wider society. Every successful brand …..

The post How strong is your brand identity? appeared first on Smart Insights.

]]> https://www.smartinsights.com/online-brand-strategy/brand-positioning/brand-identity/feed/ 0 Personalized marketing in a competitive environment for brands and e-commerce retailers https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/ https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/#respond Fri, 26 Jan 2024 15:38:00 +0000 https://www.smartinsights.com/?p=136081 Personalized marketing, as we know from our experiences as brand-lovers and as marketers, is the make or break of any e-commerce marketing strategy in a competitive environment Personalized marketing is all about offering improved user experience (UX) by serving relevant …..

The post Personalized marketing in a competitive environment for brands and e-commerce retailers appeared first on Smart Insights.

]]> https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/feed/ 0 Online branding: a digital-centric approach to developing brands https://www.smartinsights.com/online-brand-strategy/brand-positioning/digital-brand-development/ https://www.smartinsights.com/online-brand-strategy/brand-positioning/digital-brand-development/#comments Thu, 23 Nov 2023 16:00:00 +0000 http://www.smartinsights.com/?p=21756 Updating approaches to your online branding for the digital world Brand is No.1 I want to start with a bold statement.  The online brand is the single most important element to a business or organization. If you think about what …..

The post Online branding: a digital-centric approach to developing brands appeared first on Smart Insights.

]]> https://www.smartinsights.com/online-brand-strategy/brand-positioning/digital-brand-development/feed/ 13 Developing a strong digital brand identity based on research https://www.smartinsights.com/digital-marketing-strategy/developing-a-strong-digital-brand-identity-based-on-research/ Thu, 31 Aug 2023 14:00:18 +0000 https://www.smartinsights.com/?p=161219 How to research and optimize strategic brand development. Creating a strong omnichannel brand identity based on research Brand identity is often misunderstood as simply picking a color palette and a logo. In reality, this is just one element of brand …..

The post Developing a strong digital brand identity based on research appeared first on Smart Insights.

]]> How do you make sure partner marketing is adding maximum value to your business? https://www.smartinsights.com/digital-marketing-strategy/how-do-you-make-sure-partner-marketing-is-adding-maximum-value-to-your-business/ Wed, 07 Jun 2023 11:35:45 +0000 https://www.smartinsights.com/?p=166156 7 steps ensure top-down strategic alignment between business strategy and partner marketing Aligning partner marketing with your organization's overall business strategy and specific strategic initiatives is essential for driving success and maximizing the value that partners bring to an organization. …..

The post How do you make sure partner marketing is adding maximum value to your business? appeared first on Smart Insights.

]]> 3 online brand building strategies for consumer branded goods https://www.smartinsights.com/digital-marketing-strategy/brand-building-strategies-in-the-social-commerce-era/ Sun, 29 May 2022 08:00:43 +0000 https://www.smartinsights.com/?p=161970 Find new brand building strategies to delight your customers online with our RACE Growth System Consumer branded goods marketing is all about reaching and delighting your customers in a time and place that suits them. Increasingly, consumer goods marketers are …..

The post 3 online brand building strategies for consumer branded goods appeared first on Smart Insights.

]]> Cross-channel marketing and how to implement it https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/implement-cross-channel-marketing-strategy/ https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/implement-cross-channel-marketing-strategy/#respond Fri, 26 Nov 2021 09:00:00 +0000 https://www.smartinsights.com/?p=150324 9 pointers for strategic marketers to implement and benefit from cross-channel marketing What is cross-channel marketing? Cross-channel marketing is a customer-focused digital marketing technique used by marketers globally to provide an integrated experience across all paid, owned, earned media, and …..

The post Cross-channel marketing and how to implement it appeared first on Smart Insights.

]]> https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/implement-cross-channel-marketing-strategy/feed/ 0 Branding definition for modern business models https://www.smartinsights.com/digital-marketing-strategy/branding-definition-for-modern-business-models/ Tue, 16 Nov 2021 15:00:48 +0000 https://www.smartinsights.com/?p=161720 How has the definition of branding evolved to reflect the modern business context? If you type ‘what is branding’ into a search engine, you’ll be presented with two choices: “making a mark with a branding iron” Or, “creating a distinctive …..

The post Branding definition for modern business models appeared first on Smart Insights.

]]> Moving your business online? Consider your brand positioning strategy https://www.smartinsights.com/ecommerce/ecommerce-strategy/brand-positioning-strategy-2/ Thu, 01 Jul 2021 15:30:30 +0000 https://www.smartinsights.com/?p=160505 Discover our framework to plan, manage, and optimize your brand positioning strategy in the era of omnichannel consumer branded goods In its best form, a brand positioning strategy for a company unifies all customer-facing comms and marketing activities. It highlights …..

The post Moving your business online? Consider your brand positioning strategy appeared first on Smart Insights.

]]> What is branding? Definitions and guidance for consumer branded goods https://www.smartinsights.com/online-brand-strategy/branding-basics-infographic/ https://www.smartinsights.com/online-brand-strategy/branding-basics-infographic/#respond Wed, 21 Apr 2021 15:00:00 +0000 https://www.smartinsights.com/?p=135654 Branding means fully integrating your customers' experiences of your brand. We'll recommend marketing tools and training to show you how, as well as taking an in-depth look into the definition of branding What's the definition of branding? Across numerous terms …..

The post What is branding? Definitions and guidance for consumer branded goods appeared first on Smart Insights.

]]> https://www.smartinsights.com/online-brand-strategy/branding-basics-infographic/feed/ 0