Communication - Smart Insights https://www.smartinsights.com/tag/communication/ Digital Marketing > The Marketing Strategy Blog Wed, 17 Feb 2021 08:57:24 +0000 en-US hourly 1 Our recommended tools to strengthen your brand development strategy https://www.smartinsights.com/online-brand-strategy/brand-development/how-your-brand-communication-could-be-costing-you-leads/ https://www.smartinsights.com/online-brand-strategy/brand-development/how-your-brand-communication-could-be-costing-you-leads/#respond Tue, 02 Feb 2021 15:00:00 +0000 https://www.smartinsights.com/?p=149279 If you're planning to optimize your branding or rebranding, we have tools to support your brand development at every stage Have you ever wondered how brands grow as large and as well known as they do? From companies like Google …..

The post Our recommended tools to strengthen your brand development strategy appeared first on Smart Insights.

]]> https://www.smartinsights.com/online-brand-strategy/brand-development/how-your-brand-communication-could-be-costing-you-leads/feed/ 0 4Cs marketing model: Two models with the same acronym https://www.smartinsights.com/marketing-planning/marketing-models/4cs-marketing-model/ https://www.smartinsights.com/marketing-planning/marketing-models/4cs-marketing-model/#respond Tue, 15 Dec 2020 15:05:34 +0000 http://www.smartinsights.com/?p=44596 Do you know your 4Cs from your 4Cs? Read more about these two marketing models, plus find practical examples to apply to your marketing strategy What is the 4Cs marketing model? Two groups of marketers have created the 4Cs marketing …..

The post 4Cs marketing model: Two models with the same acronym appeared first on Smart Insights.

]]> https://www.smartinsights.com/marketing-planning/marketing-models/4cs-marketing-model/feed/ 0 The secret to a stronger customer communication strategy? Customize it by generation https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/customize-customer-communication-strategy-generation/ https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/customize-customer-communication-strategy-generation/#respond Fri, 01 Mar 2019 09:00:00 +0000 https://www.smartinsights.com/?p=133806 Bridge the generation gap when it comes to customer communication by serving all generations, on all channels, with one contact centre platform Marketers have long known that each generation communicates differently from the previous one. It's wisdom that has been …..

The post The secret to a stronger customer communication strategy? Customize it by generation appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/customize-customer-communication-strategy-generation/feed/ 0 Do you talk to your customers or talk to your customer? https://www.smartinsights.com/email-marketing/email-targeting/talk-customers-talk-customer/ https://www.smartinsights.com/email-marketing/email-targeting/talk-customers-talk-customer/#comments Thu, 31 Jul 2014 15:00:42 +0000 http://www.smartinsights.com/?p=38868 Creating more relevant personalised communications Receiving messages from a company you have never spoken to can be annoying and intrusive at best, often referred to as spam. Therefore, gaining permission to speak is a critical element in building a relationship …..

The post Do you talk to your customers or talk to your customer? appeared first on Smart Insights.

]]> https://www.smartinsights.com/email-marketing/email-targeting/talk-customers-talk-customer/feed/ 1