Social media - Smart Insights https://www.smartinsights.com/tag/social-media/ Digital Marketing > The Marketing Strategy Blog Thu, 11 Jul 2024 15:31:39 +0000 en-US hourly 1 Need a marketing plan for your technology company? https://www.smartinsights.com/digital-marketing-strategy/technology-changing-consumer-behaviour-is-biggest-marketing-trend/ https://www.smartinsights.com/digital-marketing-strategy/technology-changing-consumer-behaviour-is-biggest-marketing-trend/#respond Sun, 10 Mar 2024 15:51:00 +0000 https://www.smartinsights.com/?p=134990 We all know marketing in tech is done differently to other industries, but what makes a great technology company marketing plan? The IT and High-tech industries are well-known for innovation. But having a great product is only half of the …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/technology-changing-consumer-behaviour-is-biggest-marketing-trend/feed/ 0 Financial services social media trends for 2024 https://www.smartinsights.com/digital-marketing-strategy/financial-services-social-media-strategy-trends-and-recommendations/ Fri, 15 Dec 2023 15:00:40 +0000 https://www.smartinsights.com/?p=160302 Our financial services social strategy recommendations and best-practice case studies put you in the driving seat to accelerate your financial services' ROI from digital marketing in 2024 Over the past few years, financial service organizations have embraced social selling programs …..

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]]> Social commerce 2023 trends and tactics: Grow your e-commerce strategy through social media https://www.smartinsights.com/ecommerce/ecommerce-strategy/social-commerce-trends/ Fri, 17 Feb 2023 16:00:00 +0000 https://www.smartinsights.com/?p=158013 Social commerce trends to create seamless e-commerce experiences directly in social channels your customers love One of the things that has always fascinated me about social media is the way it continues to adapt and evolve to changing consumer trends. …..

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]]> Understanding the role of organic vs paid social media strategy https://www.smartinsights.com/social-media-marketing/social-media-strategy/understanding-role-organic-paid-social-media/ https://www.smartinsights.com/social-media-marketing/social-media-strategy/understanding-role-organic-paid-social-media/#respond Wed, 20 Apr 2022 14:20:41 +0000 http://www.smartinsights.com/?p=73039 Paid vs organic social media strategy: Your planning essentials Both organic and paid social media landscapes are constantly evolving. New networks rise to prominence (e.g. TikTok), new technology increases user participation and real-time content (e.g. Periscope) and existing networks enhance …..

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]]> https://www.smartinsights.com/social-media-marketing/social-media-strategy/understanding-role-organic-paid-social-media/feed/ 0 Top 5 social media marketing trends for 2022 https://www.smartinsights.com/digital-marketing-strategy/top-5-social-media-trends-for-2022/ Wed, 19 Jan 2022 15:45:20 +0000 https://www.smartinsights.com/?p=161533 Hold the gimmicks. Social media marketing in 2022 is all about your customer. Our top 5 trends will set you up for YOY success As marketers, we're always scanning the digital landscape for new opportunities to benefit from our customers' …..

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]]> Social media trends 2021: What’s working and what isn’t this year? https://www.smartinsights.com/digital-marketing-strategy/social-media-trends-2021/ Thu, 20 May 2021 15:00:33 +0000 https://www.smartinsights.com/?p=157273 We predicted social media would continue to grow in 2021, and it did. Back in January, we collated your top 6 social media marketing (SMM) trends to reach and convert more customers, but how's it going so far? Social media …..

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]]> Tech marketing strategy and planning for IT and high tech leaders https://www.smartinsights.com/social-media-marketing/social-media-mobile-technology-impact-travel/ https://www.smartinsights.com/social-media-marketing/social-media-mobile-technology-impact-travel/#respond Fri, 16 Apr 2021 14:30:00 +0000 http://www.smartinsights.com/?p=86495 Today, tech marketers and managers advocate for IT and high tech both internally in their businesses and externally to their target markets. We've got the marketing tools and training you need. Looking to strengthen your technology company's marketing strategy? As …..

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]]> https://www.smartinsights.com/social-media-marketing/social-media-mobile-technology-impact-travel/feed/ 0 Chinese social media: 5 new features that are shaping social media marketing in China https://www.smartinsights.com/digital-marketing-around-the-world/how-to-get-started-with-digital-marketing-in-china/ https://www.smartinsights.com/digital-marketing-around-the-world/how-to-get-started-with-digital-marketing-in-china/#comments Fri, 19 Mar 2021 15:00:00 +0000 http://www.smartinsights.com/?p=59095 Chinese social media is way ahead of the rest of the world when it comes to integrating customer experience in the funnel The constant supply of new innovations in Chinese social media has not stopped in 2021. Many Chinese social …..

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]]> https://www.smartinsights.com/digital-marketing-around-the-world/how-to-get-started-with-digital-marketing-in-china/feed/ 3 How marketers are using Clubhouse to reach and delight future and existing customers https://www.smartinsights.com/social-media-marketing/how-marketers-are-using-clubhouse-to-reach-and-delight-future-and-existing-customers/ Mon, 08 Mar 2021 14:00:08 +0000 https://www.smartinsights.com/?p=159391 The Silicon Valley Unicorn. When a platform that isn’t even out of beta has a valuation of a Billion dollars, as marketers we need to take note right? Absolutely In May 2020 shortly after the world was thrown into disarray …..

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]]> Your top online marketing courses and training solutions of the year https://www.smartinsights.com/digital-marketing-strategy/marketing-online-training-courses-templates/ Mon, 21 Dec 2020 16:11:29 +0000 https://www.smartinsights.com/?p=158254 With the launch of our brand new Learning Paths - offering practical, strategic marketing courses online - discover which marketing training solutions have been the most popular Deciding on a marketing course to optimize your strategy in 2021 is tough. …..

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