Website personalization - Smart Insights https://www.smartinsights.com/tag/website-personalization/ Digital Marketing > The Marketing Strategy Blog Thu, 11 Jul 2024 15:31:39 +0000 en-US hourly 1 Need a marketing plan for your technology company? https://www.smartinsights.com/digital-marketing-strategy/technology-changing-consumer-behaviour-is-biggest-marketing-trend/ https://www.smartinsights.com/digital-marketing-strategy/technology-changing-consumer-behaviour-is-biggest-marketing-trend/#respond Sun, 10 Mar 2024 15:51:00 +0000 https://www.smartinsights.com/?p=134990 We all know marketing in tech is done differently to other industries, but what makes a great technology company marketing plan? The IT and High-tech industries are well-known for innovation. But having a great product is only half of the …..

The post Need a marketing plan for your technology company? appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-strategy/technology-changing-consumer-behaviour-is-biggest-marketing-trend/feed/ 0 30 website personalization and recommendations software tools https://www.smartinsights.com/ecommerce/web-personalisation/web-personalization-software/ https://www.smartinsights.com/ecommerce/web-personalisation/web-personalization-software/#comments Fri, 08 Sep 2023 08:00:23 +0000 http://www.smartinsights.com/?p=1146 Website personalization, product, offer, and content recommendation services to help retailers and other businesses personalize their proposition to nurture prospects toward conversions The website personalization tools we recommend in this article enable you to segment visitors and then deliver personalized …..

The post 30 website personalization and recommendations software tools appeared first on Smart Insights.

]]> https://www.smartinsights.com/ecommerce/web-personalisation/web-personalization-software/feed/ 89 Five reasons your business is not ready for website personalization https://www.smartinsights.com/digital-marketing-strategy/five-reasons-your-business-is-not-ready-website-personalization/ https://www.smartinsights.com/digital-marketing-strategy/five-reasons-your-business-is-not-ready-website-personalization/#respond Tue, 10 Dec 2019 11:35:00 +0000 https://www.smartinsights.com/?p=132656 Getting website personalization right is hard and I bet you are sick of being told otherwise I don’t blame marketers for trying to tell you differently of course. It’s immensely frustrating for them too – knowing just how valuable personalization …..

The post Five reasons your business is not ready for website personalization appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-strategy/five-reasons-your-business-is-not-ready-website-personalization/feed/ 0 Third of marketers would spend extra budget on martech https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/third-of-marketers-would-spend-extra-budget-on-martech/ https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/third-of-marketers-would-spend-extra-budget-on-martech/#respond Wed, 25 Sep 2019 14:00:00 +0000 https://www.smartinsights.com/?p=144544 Chart of the Week: Almost a third of marketers would spend extra budget on data, analytics and marketing tech to meet the growing requirement for personalization With the world of digital marketing moving at a faster pace than ever, it …..

The post Third of marketers would spend extra budget on martech appeared first on Smart Insights.

]]> https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/third-of-marketers-would-spend-extra-budget-on-martech/feed/ 0 6 ways to use personalization to increase conversions https://www.smartinsights.com/digital-marketing-strategy/use-personalization-increase-conversions/ https://www.smartinsights.com/digital-marketing-strategy/use-personalization-increase-conversions/#respond Tue, 03 Sep 2019 10:00:00 +0000 https://www.smartinsights.com/?p=143309 A study reveals that 94% of the marketers surveyed see personalization of the web experience is vital for business success. When you plan your website, you think about things like design, web copy, and calls-to-action. This isn't wrong, but your …..

The post 6 ways to use personalization to increase conversions appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-strategy/use-personalization-increase-conversions/feed/ 0 E-commerce marketing budgets increasing with focus on customer acquisition https://www.smartinsights.com/ecommerce/ecommerce-marketing-budgets-increasing-focus-customer-acquisition/ https://www.smartinsights.com/ecommerce/ecommerce-marketing-budgets-increasing-focus-customer-acquisition/#respond Tue, 18 Jun 2019 14:00:00 +0000 https://www.smartinsights.com/?p=139618 Chart of the Week: 81% of e-commerce marketers say the acquisition of new customers is one of their biggest goals, despite having higher costs than customer retention E-commerce is a growing market, which is being reflected in its marketing budgets. …..

The post E-commerce marketing budgets increasing with focus on customer acquisition appeared first on Smart Insights.

]]> https://www.smartinsights.com/ecommerce/ecommerce-marketing-budgets-increasing-focus-customer-acquisition/feed/ 0 The new era of personalized marketing is here. Are you ready to adapt? https://www.smartinsights.com/ecommerce/web-personalisation/new-era-personalized-marketing-is-here/ https://www.smartinsights.com/ecommerce/web-personalisation/new-era-personalized-marketing-is-here/#respond Wed, 29 May 2019 10:00:00 +0000 https://www.smartinsights.com/?p=138447 Personalization stats for 2018 and 2019 show that brands can stay competitive only through a personalized approach to every customer Today more than ever before, customers are critical of the experiences they get. They want brands to treat them as …..

The post The new era of personalized marketing is here. Are you ready to adapt? appeared first on Smart Insights.

]]> https://www.smartinsights.com/ecommerce/web-personalisation/new-era-personalized-marketing-is-here/feed/ 0 The importance of personalized experiences: Interview with Michal Szaniecki https://www.smartinsights.com/digital-marketing-strategy/the-importance-of-personalized-experiences-interview-with-michal-szaniecki/ https://www.smartinsights.com/digital-marketing-strategy/the-importance-of-personalized-experiences-interview-with-michal-szaniecki/#respond Tue, 09 Apr 2019 08:00:00 +0000 https://www.smartinsights.com/?p=136082 "There is nothing more important than understanding the customer journey and delivering personalized experiences to your customer" Michal Szaniecki, Managing Director SEAT and CUPRA, Volkswagen Group The future of marketing is personal. Brands are looking to create an in-depth understanding …..

The post The importance of personalized experiences: Interview with Michal Szaniecki appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-strategy/the-importance-of-personalized-experiences-interview-with-michal-szaniecki/feed/ 0 The troubles of online conversion https://www.smartinsights.com/ecommerce/web-personalisation/the-troubles-of-online-conversion/ https://www.smartinsights.com/ecommerce/web-personalisation/the-troubles-of-online-conversion/#respond Tue, 06 Nov 2018 15:00:00 +0000 https://www.smartinsights.com/?p=126721 The growing demands of the online visitor As reported by Internet Retailer, the projected online global consumer spending by 2019 will more than double the $3.551 trillion of the global spending in 2015, accounting for 12.4% of the total retail sales.  It …..

The post The troubles of online conversion appeared first on Smart Insights.

]]> https://www.smartinsights.com/ecommerce/web-personalisation/the-troubles-of-online-conversion/feed/ 0 Best practice on which areas of your website to personalize and why https://www.smartinsights.com/ecommerce/web-personalisation/best-practice-on-which-areas-your-website-to-personalize-and-why/ https://www.smartinsights.com/ecommerce/web-personalisation/best-practice-on-which-areas-your-website-to-personalize-and-why/#respond Thu, 06 Sep 2018 09:00:00 +0000 https://www.smartinsights.com/?p=121743 A quick look at the ways personalization should be implemented into your website Jeff Bezos’s vision for personalizing customers online experience back in 1998 has become a reality for many e-commerce sites and is fast becoming a game changer for …..

The post Best practice on which areas of your website to personalize and why appeared first on Smart Insights.

]]> https://www.smartinsights.com/ecommerce/web-personalisation/best-practice-on-which-areas-your-website-to-personalize-and-why/feed/ 0