Digital advertising - Smart Insights https://www.smartinsights.com/tag/digital-advertising/ Digital Marketing > The Marketing Strategy Blog Fri, 26 Jan 2024 15:36:39 +0000 en-US hourly 1 Personalized marketing in a competitive environment for brands and e-commerce retailers https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/ https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/#respond Fri, 26 Jan 2024 15:38:00 +0000 https://www.smartinsights.com/?p=136081 Personalized marketing, as we know from our experiences as brand-lovers and as marketers, is the make or break of any e-commerce marketing strategy in a competitive environment Personalized marketing is all about offering improved user experience (UX) by serving relevant …..

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]]> https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/feed/ 0 2024 average ad click through rates (CTRs) for paid search, display and social media https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/display-advertising-clickthrough-rates/ https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/display-advertising-clickthrough-rates/#comments Fri, 12 Jan 2024 13:30:59 +0000 http://www.smartinsights.com/?p=3794 Our latest summary of ad clickthrough rates statistics in the US, Europe, and Worldwide is designed to help you benchmark your paid digital and social media ads, set marketing budgets, and define your goals If you're forecasting your digital media …..

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]]> https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/display-advertising-clickthrough-rates/feed/ 135 Digital advertising trends: Cookieless advertising is coming, are you ready for it? https://www.smartinsights.com/digital-marketing-strategy/digital-advertising-trends-cookieless-advertising-is-coming-are-you-ready-for-it/ Tue, 02 Jan 2024 15:54:12 +0000 https://www.smartinsights.com/?p=168008 How will cookieless advertising work? What actions do businesses need to take to future-proof their advertising plans? Cookieless advertising: a quiet earthquake? When Google first announced the deprecation of third-party cookies in Chrome, it quickly became the talk of the …..

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]]> Revenue model options: 10 revenue generation techniques for digital businesses https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/online-revenue-model-options-internet-business/ https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/online-revenue-model-options-internet-business/#comments Fri, 02 Jun 2023 14:30:16 +0000 http://www.smartinsights.com/?p=3866 Selecting the best revenue model options for your digital business A good revenue model is a proven technique used by digital businesses globally, from startups to global corporations, to generate income from traffic on their website, mobile apps, and via …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/online-revenue-model-options-internet-business/feed/ 53 Different types of advertising and their usefulness https://www.smartinsights.com/internet-advertising/internet-advertising-creative/different-types-ads-usefulness/ https://www.smartinsights.com/internet-advertising/internet-advertising-creative/different-types-ads-usefulness/#respond Wed, 16 Feb 2022 15:00:26 +0000 http://www.smartinsights.com/?p=96928 A quick guide to different types of advertising for different purposes This article explores different types of advertising online. Which ones are effective? Which among them actually help businesses reach their bottom line and business goals? In Digital Marketing: Integrating …..

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]]> https://www.smartinsights.com/internet-advertising/internet-advertising-creative/different-types-ads-usefulness/feed/ 0 Your 2021 guide to advertising on Baidu https://www.smartinsights.com/digital-marketing-strategy/your-guide-advertising-baidu/ https://www.smartinsights.com/digital-marketing-strategy/your-guide-advertising-baidu/#respond Fri, 05 Mar 2021 16:30:42 +0000 https://www.smartinsights.com/?p=128713 Tips and tricks to help you get the most out of paid search on China’s largest search platform With Google claiming less than 2% of the market in China, the search engine landscape is markedly different from that in most …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/your-guide-advertising-baidu/feed/ 0 Apple iOS 14 update: Privacy, advertising and UX https://www.smartinsights.com/digital-marketing-strategy/apple-ios-14-platform-update/ Fri, 18 Sep 2020 10:00:00 +0000 https://www.smartinsights.com/?p=156440 Apple's iOS 14 platform update has certainly not been without controversy. Increased customer privacy has caused problems for mobile ad providers. What do the platform updates mean for your digital marketing strategy? Released on 16 September 2020, Apple's iOS 14 …..

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]]> 7 things I learnt from Smart Insights in 2019… https://www.smartinsights.com/digital-marketing-strategy/7-things-i-learnt-from-smart-insights-in-2019/ https://www.smartinsights.com/digital-marketing-strategy/7-things-i-learnt-from-smart-insights-in-2019/#respond Wed, 15 Jan 2020 11:00:00 +0000 https://www.smartinsights.com/?p=148481 ... and what they might mean for 2020 Seasoned visitors to the Smart Insights blog will no doubt agree that there’s an abundance of, well, smart insights to take in on a daily basis. With digital and marketing constantly evolving, …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/7-things-i-learnt-from-smart-insights-in-2019/feed/ 0 Facebook location tracking and the need for a digital ad watchdog – News roundup https://www.smartinsights.com/social-media-marketing/social-media-governance/news-roundup-20-december-2019/ https://www.smartinsights.com/social-media-marketing/social-media-governance/news-roundup-20-december-2019/#respond Fri, 20 Dec 2019 11:00:00 +0000 https://www.smartinsights.com/?p=146818 Facebook admits to location data tracking, digital advertising needs a watchdog says CMA, Facebook advertising price rises, Instagram anti-bullying tools, new Snapchat interactive ad and change to Twitter lists. 2019 is almost over but there's enough time left before we …..

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]]> https://www.smartinsights.com/social-media-marketing/social-media-governance/news-roundup-20-december-2019/feed/ 0 Twitter’s ad targeting bug and TikTok under fire – News roundup https://www.smartinsights.com/social-media-marketing/social-media-governance/news-roundup-11-october-2019/ https://www.smartinsights.com/social-media-marketing/social-media-governance/news-roundup-11-october-2019/#respond Fri, 11 Oct 2019 10:00:00 +0000 https://www.smartinsights.com/?p=145149 Twitter admits ad targeting data bug, digital media provides best ROI, TikTok under fire or using Creators' videos, Facebook testing new multi-image layouts. Twitter has admitted that a 'bug' has allowed data submitted for safety purposes to be used for …..

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