Customer research & analysis - Smart Insights https://www.smartinsights.com/archive/marketplace-analysis/customer-analysis/ Digital Marketing > The Marketing Strategy Blog Fri, 10 Mar 2023 15:40:14 +0000 en-US hourly 1 Web personas – best practices and examples https://www.smartinsights.com/marketplace-analysis/customer-analysis/web-design-personas/ https://www.smartinsights.com/marketplace-analysis/customer-analysis/web-design-personas/#comments Fri, 10 Mar 2023 16:00:53 +0000 http://www.smartinsights.com/?p=4399 An introduction to best practices for using buyer web personas to create more customer-centric websites Creating personas of website visitors is a powerful technique for helping increase the usability and customer-centricity of a website as part of a user-centered design …..

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]]> https://www.smartinsights.com/marketplace-analysis/customer-analysis/web-design-personas/feed/ 19 The best free marketing tools that every hands-on marketer should use https://www.smartinsights.com/marketplace-analysis/customer-analysis/8-free-online-marketing-tools-that-every-hands-on-marketer-should-use/ https://www.smartinsights.com/marketplace-analysis/customer-analysis/8-free-online-marketing-tools-that-every-hands-on-marketer-should-use/#comments Wed, 01 Mar 2023 11:00:00 +0000 http://www.smartinsights.com/?p=19275 Our recommended free online tools for understanding your customers, competitors and campaign, and how you should use them - across 8 marketing analysis activities I find that when running training courses, the tools I recommend to help marketers are always …..

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]]> https://www.smartinsights.com/marketplace-analysis/customer-analysis/8-free-online-marketing-tools-that-every-hands-on-marketer-should-use/feed/ 81 Top 10 free 2023 digital marketing statistics sources to inform your marketing strategy https://www.smartinsights.com/marketplace-analysis/customer-analysis/digital-marketing-statistics-sources/ https://www.smartinsights.com/marketplace-analysis/customer-analysis/digital-marketing-statistics-sources/#comments Wed, 22 Feb 2023 15:00:02 +0000 http://www.smartinsights.com/?p=3564 Our recommendations of the best global online marketing consumer adoption and marketing benchmark statistics Online marketers love statistics about digital marketing. We do too since they enable us to use a more data-driven approach to inform our future investments. They …..

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]]> https://www.smartinsights.com/marketplace-analysis/customer-analysis/digital-marketing-statistics-sources/feed/ 45 How to write great research questions https://www.smartinsights.com/marketplace-analysis/customer-analysis/how-to-write-research-questions/ https://www.smartinsights.com/marketplace-analysis/customer-analysis/how-to-write-research-questions/#respond Fri, 26 Jun 2020 14:25:00 +0000 https://www.smartinsights.com/?p=135004 Six steps to writing research questions that get the best results Eureka! You’ve got an idea for a business, product, service, or new functionality, a solution to a problem, or a hypothesis about why something is happening. Unfortunately, it’s a …..

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]]> https://www.smartinsights.com/marketplace-analysis/customer-analysis/how-to-write-research-questions/feed/ 0 9 key insight categories in the client discovery process https://www.smartinsights.com/marketplace-analysis/customer-analysis/insight-customer-client-discovery/ https://www.smartinsights.com/marketplace-analysis/customer-analysis/insight-customer-client-discovery/#comments Mon, 22 Jun 2020 15:24:27 +0000 http://www.smartinsights.com/?p=34494 Using different insights tools to build an understanding of the opportunities for an agency to create value for a client In a previous article, I defined and explained the need for marketing agencies and consultants to develop a robust Discovery …..

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]]> https://www.smartinsights.com/marketplace-analysis/customer-analysis/insight-customer-client-discovery/feed/ 2 A guide to running an effective client discovery process https://www.smartinsights.com/marketplace-analysis/customer-analysis/client-discovery-project/ https://www.smartinsights.com/marketplace-analysis/customer-analysis/client-discovery-project/#comments Tue, 27 Aug 2019 08:25:19 +0000 http://www.smartinsights.com/?p=34486 How digital agencies and consultants can use Discovery on digital marketing projects to improve the value they deliver to their customers Over the last few years, I have seen an increasing focus amongst agencies on improving their client discovery projects. In …..

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]]> https://www.smartinsights.com/marketplace-analysis/customer-analysis/client-discovery-project/feed/ 4 Conducting comprehensive market research for an SEO campaign https://www.smartinsights.com/digital-marketing-strategy/conducting-comprehensive-market-research-for-an-seo-campaign/ https://www.smartinsights.com/digital-marketing-strategy/conducting-comprehensive-market-research-for-an-seo-campaign/#respond Mon, 03 Jun 2019 08:00:00 +0000 https://www.smartinsights.com/?p=138453 Good market research ensures that your site is optimized for the best customer experience while also helping you make sales With growing competition, SEO is not the same as it used to be. Nowadays, it is critical for a business …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/conducting-comprehensive-market-research-for-an-seo-campaign/feed/ 0 5 reasons why you should invest in market research https://www.smartinsights.com/marketplace-analysis/customer-analysis/5-reasons-why-you-should-invest-in-market-research/ https://www.smartinsights.com/marketplace-analysis/customer-analysis/5-reasons-why-you-should-invest-in-market-research/#respond Fri, 08 Feb 2019 14:00:01 +0000 https://www.smartinsights.com/?p=133019 A quick-fire guide to making the case for greater investment in market research There’s so much you can learn from customer satisfaction surveys, exit-intent surveys, claims testing, ad testing, concept testing and by simply getting closer to your customers. Market …..

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]]> https://www.smartinsights.com/marketplace-analysis/customer-analysis/5-reasons-why-you-should-invest-in-market-research/feed/ 0 How to use Facebook Messenger for research https://www.smartinsights.com/marketplace-analysis/customer-analysis/using-facebook-messenger-for-research/ https://www.smartinsights.com/marketplace-analysis/customer-analysis/using-facebook-messenger-for-research/#respond Thu, 26 Apr 2018 08:00:49 +0000 https://www.smartinsights.com/?p=113714 With more businesses using Facebook Messenger for marketing, brands are also starting to take advantage of Messenger for surveys and research too I'm always on the lookout for new ways of conducting research with users and customers and one study …..

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]]> https://www.smartinsights.com/marketplace-analysis/customer-analysis/using-facebook-messenger-for-research/feed/ 0 Research communities are the most popular insight collection method https://www.smartinsights.com/marketplace-analysis/customer-analysis/research-communities-popular-insight-collection-method/ https://www.smartinsights.com/marketplace-analysis/customer-analysis/research-communities-popular-insight-collection-method/#respond Thu, 22 Feb 2018 16:22:16 +0000 https://www.smartinsights.com/?p=110183 Chart of the day: In the latest market research industry GRIT report, 6 in 10 are using online research communities, and over 8 in 10 have an interest in them. All hail the true superhero of market research. 6 in …..

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