Social Media Strategy - Smart Insights https://www.smartinsights.com/tag/social-media-strategy/ Digital Marketing > The Marketing Strategy Blog Fri, 26 Jan 2024 15:36:39 +0000 en-US hourly 1 Personalized marketing in a competitive environment for brands and e-commerce retailers https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/ https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/#respond Fri, 26 Jan 2024 15:38:00 +0000 https://www.smartinsights.com/?p=136081 Personalized marketing, as we know from our experiences as brand-lovers and as marketers, is the make or break of any e-commerce marketing strategy in a competitive environment Personalized marketing is all about offering improved user experience (UX) by serving relevant …..

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]]> https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/feed/ 0 Financial services social media trends for 2024 https://www.smartinsights.com/digital-marketing-strategy/financial-services-social-media-strategy-trends-and-recommendations/ Fri, 15 Dec 2023 15:00:40 +0000 https://www.smartinsights.com/?p=160302 Our financial services social strategy recommendations and best-practice case studies put you in the driving seat to accelerate your financial services' ROI from digital marketing in 2024 Over the past few years, financial service organizations have embraced social selling programs …..

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]]> Top 10 free 2023 digital marketing statistics sources to inform your marketing strategy https://www.smartinsights.com/marketplace-analysis/customer-analysis/digital-marketing-statistics-sources/ https://www.smartinsights.com/marketplace-analysis/customer-analysis/digital-marketing-statistics-sources/#comments Wed, 22 Feb 2023 15:00:02 +0000 http://www.smartinsights.com/?p=3564 Our recommendations of the best global online marketing consumer adoption and marketing benchmark statistics Online marketers love statistics about digital marketing. We do too since they enable us to use a more data-driven approach to inform our future investments. They …..

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]]> https://www.smartinsights.com/marketplace-analysis/customer-analysis/digital-marketing-statistics-sources/feed/ 45 Understanding the role of organic vs paid social media strategy https://www.smartinsights.com/social-media-marketing/social-media-strategy/understanding-role-organic-paid-social-media/ https://www.smartinsights.com/social-media-marketing/social-media-strategy/understanding-role-organic-paid-social-media/#respond Wed, 20 Apr 2022 14:20:41 +0000 http://www.smartinsights.com/?p=73039 Paid vs organic social media strategy: Your planning essentials Both organic and paid social media landscapes are constantly evolving. New networks rise to prominence (e.g. TikTok), new technology increases user participation and real-time content (e.g. Periscope) and existing networks enhance …..

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]]> https://www.smartinsights.com/social-media-marketing/social-media-strategy/understanding-role-organic-paid-social-media/feed/ 0 Top 5 social media marketing trends for 2022 https://www.smartinsights.com/digital-marketing-strategy/top-5-social-media-trends-for-2022/ Wed, 19 Jan 2022 15:45:20 +0000 https://www.smartinsights.com/?p=161533 Hold the gimmicks. Social media marketing in 2022 is all about your customer. Our top 5 trends will set you up for YOY success As marketers, we're always scanning the digital landscape for new opportunities to benefit from our customers' …..

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]]> Social media trends 2021: What’s working and what isn’t this year? https://www.smartinsights.com/digital-marketing-strategy/social-media-trends-2021/ Thu, 20 May 2021 15:00:33 +0000 https://www.smartinsights.com/?p=157273 We predicted social media would continue to grow in 2021, and it did. Back in January, we collated your top 6 social media marketing (SMM) trends to reach and convert more customers, but how's it going so far? Social media …..

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]]> Chinese social media: 5 new features that are shaping social media marketing in China https://www.smartinsights.com/digital-marketing-around-the-world/how-to-get-started-with-digital-marketing-in-china/ https://www.smartinsights.com/digital-marketing-around-the-world/how-to-get-started-with-digital-marketing-in-china/#comments Fri, 19 Mar 2021 15:00:00 +0000 http://www.smartinsights.com/?p=59095 Chinese social media is way ahead of the rest of the world when it comes to integrating customer experience in the funnel The constant supply of new innovations in Chinese social media has not stopped in 2021. Many Chinese social …..

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]]> https://www.smartinsights.com/digital-marketing-around-the-world/how-to-get-started-with-digital-marketing-in-china/feed/ 3 Our top 5 creators on Instagram Reels (and what it means for your social media strategy) https://www.smartinsights.com/social-media-marketing/social-media-strategy/our-top-5-creators-on-instagram-reels/ Tue, 08 Sep 2020 11:40:00 +0000 https://www.smartinsights.com/?p=156178 Discover our top 5 creators on Instagram Reels, and why we've chosen them. Stay up to date with the latest social media trend to inform your digital marketing strategy One month ago, Instagram unveiled its latest platform update, Instagram Reels; …..

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]]> 5 statistics to inform your social media strategy in 2020 https://www.smartinsights.com/social-media-marketing/social-media-strategy/5-statistics-inform-social-media-strategy/ https://www.smartinsights.com/social-media-marketing/social-media-strategy/5-statistics-inform-social-media-strategy/#respond Thu, 13 Feb 2020 09:00:08 +0000 https://www.smartinsights.com/?p=127472 There are many factors that can affect your strategy and new research is always churning up findings that you can make use of We’ve written a lot on why you need a social media strategy and have given plenty of …..

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]]> https://www.smartinsights.com/social-media-marketing/social-media-strategy/5-statistics-inform-social-media-strategy/feed/ 0 LinkedIn advertising essentials https://www.smartinsights.com/social-media-marketing/linkedin-advertising-essentials/ https://www.smartinsights.com/social-media-marketing/linkedin-advertising-essentials/#respond Mon, 20 Jan 2020 09:55:00 +0000 https://www.smartinsights.com/?p=133063 LinkedIn has been quietly building a strong presence and reputation within the professional community making it a great social media opportunity When we think of social media, Twitter, Facebook and Instagram are probably the first platforms that come to mind. …..

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