Posts by Gabrielle Wright
Gabrielle Wright is the Smart Insights blog editor, managing the company's SEO and social media strategies. With specialisms in marketing for the pharmaceutical/healthcare industry, financial services, manufacturing, IT/high tech, brands and e-commerce, Gabrielle can generally be found in her home office in Sandiacre, with a cup of tea, reading and writing about marketing theory and its practical application in the global economy! You can connect with Gabrielle on LinkedIn.
We predicted social media would continue to grow in 2021, and it did. Back in January, we collated your top 6 social media marketing (SMM) trends to reach and convert more customers, but how’s it going so far? Social media …..
Creating an omnichannel strategy for your IT and high tech marketing means focusing in on your customers’ journeys and integrating your marketing activities across your marketing mix As high tech and IT continue to develop and shape the world we …..
When was the last time you adapted your e-commerce digital marketing strategy? Is it a static, unchanged marketing plan, or an agile, practical marketing funnel? Smart Insights offers invaluable e-commerce digital marketing strategy solutions for online businesses of all shapes …..
The manufacturing industry is experiencing rapid change. Catch up on the latest trends and innovations in this sector plus what we’ve learned about how to market a manufacturing company in 2021 Around the world, manufacturing marketers and managers are rapidly …..
Branding means fully integrating your customers’ experiences of your brand. We’ll recommend marketing tools and training to show you how, as well as taking an in-depth look into the definition of branding What’s the definition of branding? Across numerous terms …..
Today, tech marketers and managers advocate for IT and high tech both internally in their businesses and externally to their target markets. We’ve got the marketing tools and training you need. Looking to strengthen your technology company’s marketing strategy? As …..
A successful brand strategy means your business’ channels, digital experiences, and tone of voice need to home in on what your key customers want. We’ve got marketing training to strengthen your branded consumer goods company’s relationships with your target audiences. …..
Information technology management and marketing is fiercely evolving with tech startups and established businesses rapidly adapting their approaches to IT and IT marketing to add value for their customers We’ve rounded up our top 7 recommended IT marketing skills and …..
Digital marketing for healthcare is all about the customer. In a sector experiencing rapid digital transformation, integrating your touchpoints and journeys is more important than ever We all know research and decision-making for ‘your money or your life’ are lengthy …..
Need a framework to help your brand stand out? Streamline your brand strategy framework with our tools and templates to cut through the noise Right now, brands are going through an identity crisis like never before. In the age of …..
