E-CRM strategy - Smart Insights https://www.smartinsights.com/archive/customer-relationship-management/e-crm-strategy/ Digital Marketing > The Marketing Strategy Blog Thu, 05 Sep 2019 13:57:27 +0000 en-US hourly 1 Easy to use CRMs for SMEs that will scale with your business https://www.smartinsights.com/customer-relationship-management/e-crm-strategy/easy-to-use-crms-for-smes-that-will-scale-with-your-business/ https://www.smartinsights.com/customer-relationship-management/e-crm-strategy/easy-to-use-crms-for-smes-that-will-scale-with-your-business/#respond Thu, 05 Sep 2019 14:00:00 +0000 https://www.smartinsights.com/?p=122872 SMEs need to choose a CRM that is easy to use and will grow with their business - without additional costs A good customer relationship management system is vital. Whether you're a large enterprise with multiple products, integrated marketing and sales …..

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]]> https://www.smartinsights.com/customer-relationship-management/e-crm-strategy/easy-to-use-crms-for-smes-that-will-scale-with-your-business/feed/ 0 How to build trust at every stage of the customer journey https://www.smartinsights.com/customer-relationship-management/e-crm-strategy/how-build-trust-every-stage-customer-journey/ https://www.smartinsights.com/customer-relationship-management/e-crm-strategy/how-build-trust-every-stage-customer-journey/#respond Wed, 12 Dec 2018 11:00:00 +0000 https://www.smartinsights.com/?p=128872 Learn how to transform uncertain prospects into brand advocates one step at a time Marketers often see the customer journey as a linear progression of four stages: Awareness Interest Consideration Purchase But there’s one important thing most of us tend …..

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]]> https://www.smartinsights.com/customer-relationship-management/e-crm-strategy/how-build-trust-every-stage-customer-journey/feed/ 0 6 ways marketers are misusing CRM data and how to improve it https://www.smartinsights.com/customer-relationship-management/e-crm-strategy/6-ways-marketers-misusing-crm-data-improve/ https://www.smartinsights.com/customer-relationship-management/e-crm-strategy/6-ways-marketers-misusing-crm-data-improve/#respond Fri, 29 Jun 2018 14:00:04 +0000 https://www.smartinsights.com/?p=103035 From productivity and revenue to a deeper understanding of customer behavior, businesses are living and dying by their CRM data The need for that data is growing, too. CRM as an industry is expected to boom to over $40 billion …..

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]]> https://www.smartinsights.com/customer-relationship-management/e-crm-strategy/6-ways-marketers-misusing-crm-data-improve/feed/ 0 Conversational design is the future of forging great customer relationships https://www.smartinsights.com/customer-relationship-management/e-crm-strategy/conversational-design-futire-forging-great-customer-relationships/ https://www.smartinsights.com/customer-relationship-management/e-crm-strategy/conversational-design-futire-forging-great-customer-relationships/#respond Fri, 12 Jan 2018 09:00:51 +0000 https://www.smartinsights.com/?p=105194 Chatbots that say “I’m sorry, I don’t understand that” fail in today’s consumer-brand interactions - here’s why! At MarTech San Francisco 2017, Nick Pandolfi of Google’s Global Product Partnerships claimed that language is the new user interface. But chatbots are …..

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]]> https://www.smartinsights.com/customer-relationship-management/e-crm-strategy/conversational-design-futire-forging-great-customer-relationships/feed/ 0 4 important processes marketing need to automate in their CRM https://www.smartinsights.com/customer-relationship-management/e-crm-strategy/4-important-processes-marketing-need-automate-crm/ https://www.smartinsights.com/customer-relationship-management/e-crm-strategy/4-important-processes-marketing-need-automate-crm/#respond Mon, 21 Aug 2017 08:00:27 +0000 http://www.smartinsights.com/?p=93463 Streamline your marketing with CRM automation We all have a list in our mind of the newest marketing tools and strategies we’d love to implement. The only thing we’d need is a bit more time, resource, people and did I …..

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]]> https://www.smartinsights.com/customer-relationship-management/e-crm-strategy/4-important-processes-marketing-need-automate-crm/feed/ 0 Which Smarketing metrics should your digital marketing team really be focusing on? https://www.smartinsights.com/customer-relationship-management/e-crm-strategy/smarketing-sales-metric/ https://www.smartinsights.com/customer-relationship-management/e-crm-strategy/smarketing-sales-metric/#respond Tue, 08 Nov 2016 09:00:00 +0000 http://www.smartinsights.com/?p=44159  Sales metrics should not be alien to digital marketing teams As digital marketers, it is our job to drive sales for our business, correct? Wait, but isn’t that the job of the sales department..? As it turns out, with Smarketing …..

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]]> https://www.smartinsights.com/customer-relationship-management/e-crm-strategy/smarketing-sales-metric/feed/ 0 How Ecommerce Brands Can Use Loyalty Programs To Energise ROI [Infographic] https://www.smartinsights.com/customer-relationship-management/e-crm-strategy/ecommerce-brands-can-use-loyalty-programs-energise-roi-infographic/ https://www.smartinsights.com/customer-relationship-management/e-crm-strategy/ecommerce-brands-can-use-loyalty-programs-energise-roi-infographic/#respond Thu, 03 Mar 2016 11:00:00 +0000 http://www.smartinsights.com/?p=66178 Understanding the true value of customer loyalty programs According to Colloquy, there are 3.3 billion loyalty program memberships in the United States alone. When you consider that the entire U.S. population is only 319 million, the amount of loyalty programs …..

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]]> https://www.smartinsights.com/customer-relationship-management/e-crm-strategy/ecommerce-brands-can-use-loyalty-programs-energise-roi-infographic/feed/ 0 Top 5 CRM systems for financial services companies https://www.smartinsights.com/customer-relationship-management/e-crm-strategy/top-5-crm-systems-financial-services-companies/ https://www.smartinsights.com/customer-relationship-management/e-crm-strategy/top-5-crm-systems-financial-services-companies/#respond Mon, 01 Feb 2016 09:00:00 +0000 http://www.smartinsights.com/?p=64367 The top CRM systems for investment companies to consider Today, the majority of investment advisor firms have indicated growth as their business priority. The advisory firms prioritizing growth intend on achieving the development primarily by adding new clients organically. Advisers …..

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]]> https://www.smartinsights.com/customer-relationship-management/e-crm-strategy/top-5-crm-systems-financial-services-companies/feed/ 0 How CPQ And CRM Software Can Benefit Your Marketing Efforts https://www.smartinsights.com/customer-relationship-management/e-crm-strategy/how-cpq-and-crm-software-can-benefit-your-marketing-efforts/ https://www.smartinsights.com/customer-relationship-management/e-crm-strategy/how-cpq-and-crm-software-can-benefit-your-marketing-efforts/#comments Mon, 06 Jul 2015 10:00:00 +0000 http://www.smartinsights.com/?p=54195 CPQ and CRM are key to B2B sales success Many companies try to make do with a single enterprise application such as an ERP system to run the entire business. However, configure, price, quote (CPQ) applications and customer relationship management …..

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]]> https://www.smartinsights.com/customer-relationship-management/e-crm-strategy/how-cpq-and-crm-software-can-benefit-your-marketing-efforts/feed/ 1 Loyalty Marketing for Restaurants [Infographic] https://www.smartinsights.com/customer-relationship-management/e-crm-strategy/loyalty-marketing-restaurants/ https://www.smartinsights.com/customer-relationship-management/e-crm-strategy/loyalty-marketing-restaurants/#comments Wed, 11 Feb 2015 15:00:00 +0000 http://www.smartinsights.com/?p=44566 Diners are expecting Personalisation, Rewards and Discounts in return for their loyalty This research shows how Loyalty schemes and freebies can pay off for new restaurants or bars, and for established food and beverage companies focusing on customer retention. There are …..

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