Ecommerce strategy - Smart Insights https://www.smartinsights.com/archive/ecommerce/ecommerce-strategy/ Digital Marketing > The Marketing Strategy Blog Tue, 18 Jul 2023 13:12:33 +0000 en-US hourly 1 Social commerce 2023 trends and tactics: Grow your e-commerce strategy through social media https://www.smartinsights.com/ecommerce/ecommerce-strategy/social-commerce-trends/ Fri, 17 Feb 2023 16:00:00 +0000 https://www.smartinsights.com/?p=158013 Social commerce trends to create seamless e-commerce experiences directly in social channels your customers love One of the things that has always fascinated me about social media is the way it continues to adapt and evolve to changing consumer trends. …..

The post Social commerce 2023 trends and tactics: Grow your e-commerce strategy through social media appeared first on Smart Insights.

]]> Benchmark E-commerce propositions using the P.R.I.C.E. Framework https://www.smartinsights.com/ecommerce/ecommerce-strategy/benchmark-ecommerce-propositions-using-price-framework/ https://www.smartinsights.com/ecommerce/ecommerce-strategy/benchmark-ecommerce-propositions-using-price-framework/#comments Fri, 04 Mar 2022 08:45:00 +0000 http://www.smartinsights.com/?p=30796 Introducing P.R.I.C.E. - a tool to review differentiation and integration of E-commerce omnichannel marketing There is an enormous, and potentially bewildering, range of possibilities and options available to retailers to differentiate themselves from their competitors in a multichannel world. Why …..

The post Benchmark E-commerce propositions using the P.R.I.C.E. Framework appeared first on Smart Insights.

]]> https://www.smartinsights.com/ecommerce/ecommerce-strategy/benchmark-ecommerce-propositions-using-price-framework/feed/ 1 Moving your business online? Consider your brand positioning strategy https://www.smartinsights.com/ecommerce/ecommerce-strategy/brand-positioning-strategy-2/ Thu, 01 Jul 2021 15:30:30 +0000 https://www.smartinsights.com/?p=160505 Discover our framework to plan, manage, and optimize your brand positioning strategy in the era of omnichannel consumer branded goods In its best form, a brand positioning strategy for a company unifies all customer-facing comms and marketing activities. It highlights …..

The post Moving your business online? Consider your brand positioning strategy appeared first on Smart Insights.

]]> eBay marketing strategy case study https://www.smartinsights.com/ecommerce/ecommerce-strategy/ebay-case-study-2/ https://www.smartinsights.com/ecommerce/ecommerce-strategy/ebay-case-study-2/#comments Tue, 11 May 2021 15:00:00 +0000 http://www.smartinsights.com/?p=25251 A case study focusing on eBay marketing strategy: The facts, figures, and strategy behind their highest quarterly revenue yet This case study summarizes the strategic approach used by eBay to take advantage of increased consumer adoption of the Internet. In …..

The post eBay marketing strategy case study appeared first on Smart Insights.

]]> https://www.smartinsights.com/ecommerce/ecommerce-strategy/ebay-case-study-2/feed/ 5 Optimize your e-commerce digital marketing strategy with the RACE Framework and 3 questions https://www.smartinsights.com/ecommerce/ecommerce-strategy/optimize-your-e-commerce-digital-marketing-strategy/ Thu, 29 Apr 2021 15:00:49 +0000 https://www.smartinsights.com/?p=159959 When was the last time you adapted your e-commerce digital marketing strategy? Is it a static, unchanged marketing plan, or an agile, practical marketing funnel? Smart Insights offers invaluable e-commerce digital marketing strategy solutions for online businesses of all shapes …..

The post Optimize your e-commerce digital marketing strategy with the RACE Framework and 3 questions appeared first on Smart Insights.

]]> E-commerce marketing strategy recommendations for 2021 https://www.smartinsights.com/digital-marketing-strategy/e-commerce-marketing-strategy/ Wed, 10 Mar 2021 15:00:44 +0000 https://www.smartinsights.com/?p=159420 What do the latest retail marketing trends mean for your e-commerce marketing strategy? The biggest takeaway from our 2021 retail e-commerce marketing trends is that, with increasingly complex customer journeys in 2021, retailers need an e-commerce marketing strategy that integrates …..

The post E-commerce marketing strategy recommendations for 2021 appeared first on Smart Insights.

]]> E-commerce marketing trends for 2021 https://www.smartinsights.com/ecommerce/ecommerce-strategy/e-commerce-marketing-trends/ Tue, 09 Feb 2021 15:15:44 +0000 https://www.smartinsights.com/?p=158856 We are now in the e-commerce marketing optimization era. To maintain growth, businesses need to innovate their approach to e-commerce marketing. Stay up to date with the latest sector trends It's not a surprise that this year's trending e-commerce strategies …..

The post E-commerce marketing trends for 2021 appeared first on Smart Insights.

]]> E-commerce inbound marketing strategies for your online business https://www.smartinsights.com/digital-marketing-strategy/how-to-grow-your-ecommerce-business/ https://www.smartinsights.com/digital-marketing-strategy/how-to-grow-your-ecommerce-business/#respond Thu, 07 Jan 2021 16:15:00 +0000 https://www.smartinsights.com/?p=148497 E-commerce inbound marketing means attracting customers to your online store with engaging and relevant content to increase sales and conversions E-commerce has rocketed over the last 12 months - and with it, inbound marketing tactics by savvy e-commerce marketers have …..

The post E-commerce inbound marketing strategies for your online business appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-strategy/how-to-grow-your-ecommerce-business/feed/ 0 Optimize your e-commerce marketing strategy with the RACE Framework https://www.smartinsights.com/ecommerce/ecommerce-strategy/12-e-commerce-tips-category-pages/ https://www.smartinsights.com/ecommerce/ecommerce-strategy/12-e-commerce-tips-category-pages/#respond Wed, 09 Dec 2020 15:10:00 +0000 http://www.smartinsights.com/?p=72982 What is e-commerce marketing and how is it different from other digital marketing? Discover opportunities for strategic optimization in an industry which has seen year on year growth like no other 2020 was the year of e-commerce. You don't need …..

The post Optimize your e-commerce marketing strategy with the RACE Framework appeared first on Smart Insights.

]]> https://www.smartinsights.com/ecommerce/ecommerce-strategy/12-e-commerce-tips-category-pages/feed/ 0 Amazon’s ASIN targeting feature will take your ad strategy to the next level https://www.smartinsights.com/ecommerce/amazons-asin-targeting-feature-will-take-your-ad-strategy-to-the-next-level/ https://www.smartinsights.com/ecommerce/amazons-asin-targeting-feature-will-take-your-ad-strategy-to-the-next-level/#respond Wed, 16 Sep 2020 14:00:00 +0000 https://www.smartinsights.com/?p=133057 Any retail brand with a digital presence should use this three-step ASIN targeting process to develop an Amazon advertising strategy In the same way that the library uses the Dewey Decimal System to keep everything orderly and organized, Amazon has …..

The post Amazon’s ASIN targeting feature will take your ad strategy to the next level appeared first on Smart Insights.

]]> https://www.smartinsights.com/ecommerce/amazons-asin-targeting-feature-will-take-your-ad-strategy-to-the-next-level/feed/ 0