Mike Berry, Author at Smart Insights https://www.smartinsights.com/author/mike-berry-mailgmail-com/ Digital Marketing > The Marketing Strategy Blog Fri, 03 Feb 2017 08:59:21 +0000 en-US hourly 1 3 Huge Digital Marketing Opportunities for 2017 https://www.smartinsights.com/digital-marketing-strategy/3-huge-digital-marketing-opportunities-2017/ https://www.smartinsights.com/digital-marketing-strategy/3-huge-digital-marketing-opportunities-2017/#comments Mon, 23 Jan 2017 09:00:00 +0000 http://www.smartinsights.com/?p=82514 3 critical areas you will need to invest in to have a successful 2017 “In the middle of difficulty lies opportunity.” Albert Einstein  Well there were plenty of difficulties for digital marketers in 2016, so let’s start 2017 by focusing on …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/3-huge-digital-marketing-opportunities-2017/feed/ 1 How to make the business case for investment in digital marketing https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/case-investment-in-digital-marketing/ https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/case-investment-in-digital-marketing/#comments Mon, 01 Feb 2016 11:00:37 +0000 http://www.smartinsights.com/?p=14915 Convincing "the boss" of the need for bigger digital marketing budgets Those of us who would describe ourselves as ‘digital specialists’ have a vested interest in evangelizing digital; we love it, we believe in it and we want to do …..

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]]> https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/case-investment-in-digital-marketing/feed/ 4 Digital Marketing in 2015 https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/digital-marketing-2015/ https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/digital-marketing-2015/#respond Fri, 02 Jan 2015 09:59:57 +0000 http://www.smartinsights.com/?p=43553 The TOP 5 Trends to look out for in digital marketing in 2015 1.Mobile (still) “It’s all going mobile”. Yes, we’ve been saying this for some time now. And every year it gets more true. The technology gets better (both …..

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]]> https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/digital-marketing-2015/feed/ 0 Dealing with Digital Disruption https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/dealing-with-digital-disruption/ https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/dealing-with-digital-disruption/#comments Thu, 12 Jul 2012 07:09:09 +0000 http://www.smartinsights.com/?p=15495 How to prosper in a world of Digital Disruption It’s become fashionable in business/ technology circles to talk about ‘disruption’. As a ‘good’ thing. Not like a broken-down train on the London Underground which causes chaos in the evening ‘Rush …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/dealing-with-digital-disruption/feed/ 3 What does the future hold for specialist digital agencies? https://www.smartinsights.com/managing-digital-marketing/resourcing-digital-marketing/what-does-the-future-hold-for-specialist-digital-agencies/ https://www.smartinsights.com/managing-digital-marketing/resourcing-digital-marketing/what-does-the-future-hold-for-specialist-digital-agencies/#comments Thu, 23 Feb 2012 12:46:34 +0000 http://www.smartinsights.com/?p=11258  Two apparently contradictory reports on UK digital ad spend Two stories in the marketing press caught my eye recently because they appeared to contradict each other and each is from an impeccable source. One set of figures comes from the …..

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]]> https://www.smartinsights.com/managing-digital-marketing/resourcing-digital-marketing/what-does-the-future-hold-for-specialist-digital-agencies/feed/ 2 Another roller-coaster year ahead in digital technology https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/digital-technology-predictions-2012/ https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/digital-technology-predictions-2012/#comments Wed, 04 Jan 2012 08:31:21 +0000 http://www.smartinsights.com/?p=9289 More predictions for marketing using digital technology platforms in 2012 Wow: it’s 2012. Now thoughts naturally turn to the future. What might this year hold for the world of Digital Marketing? Of course none of us knows for sure. The …..

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