Digital marketing case studies

Detailed case studies of how companies have applied different techniques to improve their digital marketing performance

How will these case studies help me and my business?

Case studies are a valuable way of seeing the long-term success of marketing activities. By reading about successes from companies of all sizes and industries, you can gain insight into which techniques could become part of your own marketing plans. We have curated this resource in response to member requests for case studies. The aim is to inspire you with new ideas and help you learn from the latest techniques to apply to your own campaigns and digital marketing activities.

These case studies have been selected because they feature:

Interesting digital marketing techniques that have a wide range of applications across different sectors
Interesting visual examples of creative and copy
Specific measurement techniques and results described
New digital marketing technologies
A range of B2B and B2C examples including retail, travel, financial services and not-for-profit sectors

Who are the case studies created for?

This pack of case studies has been created for managers who want evidence of long-term success from marketing activities when formulating their own plans. Roles that may benefit from reading these case studies include:

Marketing and digital marketing managers
Account managers
Channel-specific managers / digital marketing specialists

How have the case studies been structured?

This resources contains case studies from the following companies:

Hestan Culinary
Causal
Abbott Diabetes Care
Wurth UK
Buyagift
Children International
Dell
Morgan Clark
Porch
Tetley
Johnson, Glaze & Co.

Resource Details

Authors: Sarah Lindley and Dr. Dave Chaffey
Format: Online long-form article

About the authors

Sarah Lindley

Sarah Lindley, Managing Director at The Yorkshire Marketing Agency, is an award-winning Chartered Marketer. Sarah holds over 10 years’ experience in implementing results-driven marketing and communications strategies, plans, and campaigns.

Dr. Dave Chaffey

Dave is co-founder of Smart Insights and creator of the Smart Insights RACE planning framework. For his full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.