Web analytics strategy - Smart Insights https://www.smartinsights.com/archive/goal-setting-evaluation/web-analytics-strategy/ Digital Marketing > The Marketing Strategy Blog Thu, 24 Aug 2023 11:28:43 +0000 en-US hourly 1 Transform your data into actionable insights https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/top-10-strategies-turn-data-actionable-analytics/ https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/top-10-strategies-turn-data-actionable-analytics/#comments Wed, 23 Aug 2023 14:00:00 +0000 http://www.smartinsights.com/?p=75762 Leading digital analytics experts share their examples of how to effectively use data and analytics to generate actionable insights for your marketing strategy The number of data sources that are available is growing every day. For some of us, this …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/top-10-strategies-turn-data-actionable-analytics/feed/ 2 How Analytics Can Improve Customer Engagement https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/analytics-can-improve-customer-engagement/ https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/analytics-can-improve-customer-engagement/#respond Mon, 10 Jul 2017 10:00:00 +0000 http://www.smartinsights.com/?p=89652 Use tools that predict conversations before they happen — then leverage the information to create meaningful conversations It’s becoming clear that the future of marketing will be built around conversations. Technology, after all, has made everything somewhat social. But with …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/analytics-can-improve-customer-engagement/feed/ 0 Essential Site Audience Comparison Tools https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/essential-site-audience-comparison-tools/ https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/essential-site-audience-comparison-tools/#respond Wed, 24 May 2017 10:00:00 +0000 http://www.smartinsights.com/?p=86940 5 tools for assessing your online competitors Site audience comparison tools provide marketers with industry and competitor intelligence to help inform decisions (e.g. new markets, new content strategies). Some of these tools also provide powerful segmentation capabilities. Typically, they do …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/essential-site-audience-comparison-tools/feed/ 0 How are marketers measuring their performance? https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/marketers-measuring-performance/ https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/marketers-measuring-performance/#respond Mon, 08 May 2017 15:00:00 +0000 http://www.smartinsights.com/?p=87675 Chart of the Day: The most popular methods for measuring marketing performance Marketing effectiveness has always been tricky to measure. Digital marketing isn't short on analytics, but there are so many different analytics tools and types of data that it can …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/marketers-measuring-performance/feed/ 0 What analyzing 400+ million visitors taught us about analytics https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/analyzing-400-million-visitors-taught-us-analytics/ https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/analyzing-400-million-visitors-taught-us-analytics/#respond Tue, 25 Apr 2017 10:00:00 +0000 http://www.smartinsights.com/?p=85572 How marketers are using analytics wrong and how to fix it Google Analytics is one of the most powerful tools for marketing analytics. However, it is also one of the most underutilized tools - the amount of data and information …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/analyzing-400-million-visitors-taught-us-analytics/feed/ 0 Beyond Google Analytics – Making Sense of the Web Analytics, BI, and Big Data Space https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/beyond-google-analytics-making-sense-web-analytics-bi-big-data-space/ https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/beyond-google-analytics-making-sense-web-analytics-bi-big-data-space/#respond Wed, 19 Apr 2017 10:00:00 +0000 http://www.smartinsights.com/?p=86002 How to bridge the advanced analytics knowledge gap Today's marketing industry is becoming more metrics-driven by the day. If you're a marketer setting up a digital marketing campaign, one of your first major steps involves building a solid marketing strategy …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/beyond-google-analytics-making-sense-web-analytics-bi-big-data-space/feed/ 0 Most marketers use site traffic to measure video performance https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/most-marketers-use-site-traffic-to-measure-video-performance-expect-to-use-cpa/ https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/most-marketers-use-site-traffic-to-measure-video-performance-expect-to-use-cpa/#respond Tue, 04 Apr 2017 15:00:44 +0000 http://www.smartinsights.com/?p=86468 Chart of the day: Marketers aim to measure video and other digital media performance with cost per acquisition Most use site traffic and ROI to measure performance, but marketers expect to continue to use site traffic, ROI and also use …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/most-marketers-use-site-traffic-to-measure-video-performance-expect-to-use-cpa/feed/ 0 What is Google Tag Manager and how can I use it Effectively? https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/google-tag-manager-can-use-effectively/ https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/google-tag-manager-can-use-effectively/#respond Tue, 07 Feb 2017 15:00:47 +0000 http://www.smartinsights.com/?p=83964 Our new guide shows you how to set up and optimise your tag management system Today, marketers have a wealth of potential tools to manage their digital marketing as shown by the Smart Insights infographic wheel of digital marketing technologies …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/google-tag-manager-can-use-effectively/feed/ 0 Cloud-based Analytics is the Key to Real-Time Results https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/cloud-based-analytics-key-real-time-results/ https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/cloud-based-analytics-key-real-time-results/#comments Fri, 03 Feb 2017 11:00:00 +0000 http://www.smartinsights.com/?p=81145 Leverage the power of the cloud to achieve better insights The era of the cloud is in full swing. Cloud-based analytic platforms are driving automation and improving the predictive accuracy of marketing programs across all sorts of industries. With these …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/cloud-based-analytics-key-real-time-results/feed/ 1 Introducing our RACE Google Analytics dashboard to help stay on top of your critical marketing KPIs https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/introducing-race-analytics-dashboard-help-stay-top-critical-marketing-kpis/ https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/introducing-race-analytics-dashboard-help-stay-top-critical-marketing-kpis/#respond Wed, 07 Dec 2016 15:00:00 +0000 http://www.smartinsights.com/?p=78376 Use our new Digital Marketing metrics Google Docs reporting Spreadsheet to see your key marketing metrics at a glance For Marketing, Digital marketing or e-commerce managers, the first week of the month is always a frantic one launching new campaigns, monthly …..

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