B2B Marketing Archives - Smart Insights https://www.smartinsights.com/advicetype/b2b-marketing/ Digital Marketing > The Marketing Strategy Blog Tue, 19 Dec 2023 11:49:53 +0000 en-US hourly 1 Your integrated sales and marketing strategy – the how and the why https://www.smartinsights.com/marketing-planning/marketing-strategy/integrating-sales-marketing/ https://www.smartinsights.com/marketing-planning/marketing-strategy/integrating-sales-marketing/#respond Wed, 06 Apr 2022 14:50:00 +0000 http://www.smartinsights.com/?p=80121 Introducing 3 key methods for an integrated sales and marketing strategy Marketing and sales teams have a reputation for not getting along. Working towards the same ultimate goal in different ways means there is often friction. That's why we recommend …..

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]]> https://www.smartinsights.com/marketing-planning/marketing-strategy/integrating-sales-marketing/feed/ 0 7 steps for creating a B2B digital marketing plan [infographic] https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/creating-a-b2b-marketing-plan-infographic/ https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/creating-a-b2b-marketing-plan-infographic/#comments Wed, 11 Aug 2021 13:40:54 +0000 http://www.smartinsights.com/?p=18015 Don't get left behind with your digital marketing strategy, follow these 7 steps to brilliant B2B marketing! Many Business-to-business (B2B) companies are already successfully getting great results using digital marketing tactics like SEO, PPC, landing page creation, social media and …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/creating-a-b2b-marketing-plan-infographic/feed/ 27 Bolster your ABM strategy with laser-focused PR https://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/bolster-your-abm-strategy-with-laser-focused-pr/ https://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/bolster-your-abm-strategy-with-laser-focused-pr/#respond Fri, 24 Jul 2020 14:22:43 +0000 https://www.smartinsights.com/?p=124958 Real-world examples of PR getting an account-based makeover You ride on the ABM train because your destination is a results town. Life is all about the names on your account list that you’ve converted into customers and the revenue you’ve …..

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]]> https://www.smartinsights.com/b2b-digital-marketing/b2b-strategy/bolster-your-abm-strategy-with-laser-focused-pr/feed/ 0 Boost B2B sales on LinkedIn with inbound marketing: step-by-step guide https://www.smartinsights.com/social-media-marketing/linkedin-marketing/boost-b2b-sales-on-linkedin-with-inbound-marketing/ https://www.smartinsights.com/social-media-marketing/linkedin-marketing/boost-b2b-sales-on-linkedin-with-inbound-marketing/#respond Fri, 19 Jun 2020 14:56:00 +0000 https://www.smartinsights.com/?p=124999 In this guide, I’m going to show you how to leverage inbound marketing on LinkedIn to create a steady stream of high-quality B2B leads and accelerate your sales. No scraping emails and outbound outreach with your inbound marketing. No mass-spamming. …..

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]]> https://www.smartinsights.com/social-media-marketing/linkedin-marketing/boost-b2b-sales-on-linkedin-with-inbound-marketing/feed/ 0 Applying the Smart Insights RACE model to partner marketing [Webinar] https://www.smartinsights.com/marketplace-analysis/partner-analysis/applying-the-smart-insights-race-model-to-partner-marketing/ Wed, 03 Jun 2020 12:52:24 +0000 https://www.smartinsights.com/?p=153947 A vital step towards marketing digital transformation In the current climate, digital interactions between brands and their B2B and B2C partners have become a major feature in their customers' buying journey. Given the complexity of customer interactions via different touchpoints …..

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]]> 4 ways for brands to gain fanatics https://www.smartinsights.com/customer-engagement/customer-engagement-strategy/4-ways-brands-gain-fanatics/ https://www.smartinsights.com/customer-engagement/customer-engagement-strategy/4-ways-brands-gain-fanatics/#respond Wed, 19 Feb 2020 11:20:00 +0000 https://www.smartinsights.com/?p=141841 If you can get customers to become loyal to your brand, their lifetime value to your company will skyrocket. Turning customers into loyalists was once the holy grail of branding: If you can get customers to become loyal to your …..

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]]> https://www.smartinsights.com/customer-engagement/customer-engagement-strategy/4-ways-brands-gain-fanatics/feed/ 0 How to speed up lead nurturing with Account-Based Marketing (ABM) https://www.smartinsights.com/lead-generation/lead-generation-strategy/lead-nurturing-with-account-based-marketing/ https://www.smartinsights.com/lead-generation/lead-generation-strategy/lead-nurturing-with-account-based-marketing/#respond Mon, 17 Feb 2020 15:00:00 +0000 https://www.smartinsights.com/?p=149297 ABM creates “markets of one” based on specific accounts, allowing you to make your marketing efforts highly specific and personal The B2B sales cycle can be a long journey with many twists and turns in the road. For example, when …..

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]]> https://www.smartinsights.com/lead-generation/lead-generation-strategy/lead-nurturing-with-account-based-marketing/feed/ 0 How to plan a data-backed B2B content marketing strategy https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/how-to-plan-data-backed-b2b-content-marketing-strategy/ https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/how-to-plan-data-backed-b2b-content-marketing-strategy/#respond Tue, 11 Feb 2020 15:00:00 +0000 https://www.smartinsights.com/?p=149289 Looking to improve your content marketing outcomes? Capture share of mind with a data-driven B2B content marketing strategy that doesn’t cost the earth The B2B purchase cycle is changing significantly - and so are decisionmakers, who are under more scrutiny …..

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]]> https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/how-to-plan-data-backed-b2b-content-marketing-strategy/feed/ 0 How to create a B2B content marketing funnel https://www.smartinsights.com/digital-marketing-strategy/how-to-create-a-b2b-content-marketing-funnel/ https://www.smartinsights.com/digital-marketing-strategy/how-to-create-a-b2b-content-marketing-funnel/#respond Thu, 02 Jan 2020 09:00:00 +0000 https://www.smartinsights.com/?p=148034 A content marketing funnel acts as a guide for your prospects and leads. It shows them the specific steps they need to take before purchasing your product or service According to Demand Metric, content marketing generates three times more leads …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/how-to-create-a-b2b-content-marketing-funnel/feed/ 0 5 ways B2B websites fail to engage audiences https://www.smartinsights.com/b2b-digital-marketing/b2b-website-design/5-ways-b2b-websites-fail-engage-audiences/ https://www.smartinsights.com/b2b-digital-marketing/b2b-website-design/5-ways-b2b-websites-fail-engage-audiences/#respond Mon, 23 Sep 2019 10:00:00 +0000 http://www.smartinsights.com/?p=75580 Don't let your B2B site lose you leads by making these five basic mistakes There are literally millions of business to business websites out there, but not all of them are as efficient as they could be. The purpose of …..

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