How to pitch web design and build work

Pitch better than ever for web design and build projects

How will this guide help me and my business?

The aim of this guide is to help you pitch and win web design work. Whether you're a new agency or just looking to improve the way you pitch for work, this guide is for you.

We originally created this template for client-side marketers to use to brief web design and build partners. We have pulled out the relevant elements from that document and recommend you access it and read alongside this one for deeper context.

Who is this guide for?

We created this guide for creative or marketing agencies who are embarking on new website design and build project for their clients. If this is a new service for you or one that is only occasionally undertaken; then you may not have a structured approach to creating a proposal to win the project. Or indeed to progressing the project should you win. This guide will inform both scenarios.

We have also previously produced a guide on how to create a proposal that wins you work and the principles of that are added to this resource also.

If you have your own web designers and developers, you should know the stages of a design and build project. In that case, you can use this guide to sense check your processes and focus on creating proposals that win you the business for years to come.

How is the guide structured?

The guide is structured around 3 stages of the pitching process with actionable and practical tips for perfecting your pitch.

The sections are:

1. Client brief
2. Discovery stage
3. Proposal stage

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