Did you know 775,000,000 customers visited an IKEA store last year?
How can we take the success of IKEA and their journey through home decor and meatballs and apply this to B2B content marketing? Easy - think about everything IKEA do right and apply it in your own unique way!
For instance, consider these key approaches to B2B content marketing from IKEA's layout:
And, as a modern marketer, you rely on content to fuel your funnel and generate qualified demand. But what if you could turn every click you generate into an opportunity for your prospects to engage with more of your content while you have their precious attention? For more ideas for successful content marketing, The New Rules of Content Engagement will explain what signs you might have been missing, content management metrics and the importance of marketing automation.
This infographic by LookBookHQ takes you step by step through the IKEA journey and how every IKEA idea can be transformed into an effective B2B content marketing strategy.
By Carolanne Mangles
Carolanne Mangles Dig DipM is the Digital Marketing Executive for Click Travel, an award-winning corporate travel booking platform. She is a specialist in B2B SaaS and enjoys planning and optimizing the full customer journey across all digital channels to create brand awareness, great user experience and copy that really sells the benefits of the product. She was previously Digital Marketing Executive for Smart Insights where she was involved with multiple digital channels to manage fully integrated membership campaigns to boost new customer acquisition and current membership retention. She has spoken and given masterclasses at B2B Expo on Search and Content Marketing, holds an IDM award in GDPR and loves a glass of red wine. Connect with her on LinkedIn or follow her on Twitter.
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