Did you know that content marketing started in 1985 when John Deere launched 'The Furrow Magazine' and P&G were the first to sponsor a soap opera, and this is where the term 'Soap Opera' comes from?
We're sharing this video since it gives a simple introduction and interesting examples of how content marketing formats have evolved from sponsorship to video to editorial. Of course, the video is an example of a piece of content marketing too...
As the video states: 'Content marketing is at the centre of many brand's marketing strategy with powerful visual content, as it becomes so much more personalised with the tools and technologies that marketers have today.
'Content Marketing is Engaging consumers with the stuff they really want, in a way that serves your brand's purpose and ideals, rather than just trying to jam your logo onto their periphery,'
Keith Blanchard, NYC
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
Turbocharge your results with this toolkit containing 4 resources
The Content Marketing toolkit contains:
Start your Digital Marketing Plan today with our Free membership.
Recommended Blog Posts
Introducing a new tool to help marketers review and improve the best options for promoting content If you’re a regular reader of Smart Insights, it’s likely you’ve seen – or even better, used – our Content Marketing Matrix developed with …..
A content marketing planning tool to help marketers generate a matrix of ideas for the most engaging content types for their audiences We created our Content Marketing Matrix to help our members audit their content marketing assets as part of …..
What’s the secret to a successful finance content marketing strategy? Find out with 5 foolproof tips. The finance world can be a tough place for a marketer. Creating inspiring finance content marketing that communicates your brand’s messages, engages customers and …..
