Marketing campaign planning - Smart Insights https://www.smartinsights.com/archive/traffic-building-strategy/ Digital Marketing > The Marketing Strategy Blog Fri, 26 Apr 2024 13:24:36 +0000 en-US hourly 1 How to structure an effective campaign plan to win more customers https://www.smartinsights.com/traffic-building-strategy/campaign-planning/structure-effective-campaign-plan/ https://www.smartinsights.com/traffic-building-strategy/campaign-planning/structure-effective-campaign-plan/#respond Thu, 25 Apr 2024 07:22:03 +0000 http://www.smartinsights.com/?p=98734 What are the six essential parts of a campaign planning template? Today's marketing campaigns are complex since they need to reach and engage audiences across a range of digital and traditional channels as shown by our RACE growth system visual.  …..

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]]> https://www.smartinsights.com/traffic-building-strategy/campaign-planning/structure-effective-campaign-plan/feed/ 0 What is integrated marketing? https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/what-is-integrated-marketing/ https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/what-is-integrated-marketing/#respond Thu, 14 Mar 2024 09:00:00 +0000 http://www.smartinsights.com/?p=85734 Examples and definitions of integrated marketing today. Find out why integrated omnichannel marketing is essential to the success of your business Without getting too Aristotelian, with marketing, the whole is most certainly more than the sum of its parts - …..

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]]> https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/what-is-integrated-marketing/feed/ 0 3 product launch marketing plan examples https://www.smartinsights.com/traffic-building-strategy/campaign-planning/structure-product-launch-campaign/ https://www.smartinsights.com/traffic-building-strategy/campaign-planning/structure-product-launch-campaign/#respond Mon, 06 Nov 2023 15:30:29 +0000 http://www.smartinsights.com/?p=98746 Mastering the art of the product launch: 3 product launch examples plus our recommended process and templates for a successful product launch You are working during one of the most entrepreneurial eras in history. Thanks to digital media, launching a …..

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]]> https://www.smartinsights.com/traffic-building-strategy/campaign-planning/structure-product-launch-campaign/feed/ 0 The AIDA model https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/aida-model/ https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/aida-model/#comments Mon, 20 Mar 2023 09:30:00 +0000 http://www.smartinsights.com/?p=30558 AIDA model explained: Examples and tips for using this strategic marcomms planning model the real world The AIDA model, tracing the customer journey through Awareness, Interest, Desire and Action, is perhaps the best-known marketing model amongst all the classic marketing …..

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]]> https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/aida-model/feed/ 29 Marketing campaign analysis – How to review your campaigns’ effectiveness https://www.smartinsights.com/traffic-building-strategy/campaign-analytics/how-to-review-a-marketing-campaigns-effectiveness/ https://www.smartinsights.com/traffic-building-strategy/campaign-analytics/how-to-review-a-marketing-campaigns-effectiveness/#respond Mon, 10 Oct 2022 11:23:30 +0000 https://www.smartinsights.com/?p=114545 Review your campaigns and learn how you can improve your digital media performance with our marketing campaign analysis tools The process of setting up, brainstorming, planning, and ultimately delivering digital marketing campaigns is an exhausting, challenging, yet fun and extremely …..

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]]> https://www.smartinsights.com/traffic-building-strategy/campaign-analytics/how-to-review-a-marketing-campaigns-effectiveness/feed/ 0 How to use the DRIP model? https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/use-drip-model/ https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/use-drip-model/#comments Wed, 23 Feb 2022 09:00:00 +0000 http://www.smartinsights.com/?p=31682 Planning your communications strategy with the DRIP Model What is DRIP? The DRIP model is used to support marketing communication planning and is useful when setting broad communication goals. It can be applied when launching a new product or repositioning …..

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]]> https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/use-drip-model/feed/ 12 Better Marketing Campaign Briefs https://www.smartinsights.com/traffic-building-strategy/campaign-planning/better-marketing-campaign-briefs/ Thu, 30 Dec 2021 09:00:13 +0000 https://www.smartinsights.com/?p=161490 Do you think your business is good at writing briefs? Your agency likely disagrees... Research from Smart Insights exploring best practices for marketing planning has often reviewed the importance of annual marketing planning and how to structure marketing and digital …..

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]]> Four steps to developing a big idea for your campaign [belVita Case Study] https://www.smartinsights.com/traffic-building-strategy/campaign-planning/four-steps-developing-big-idea-campaign/ https://www.smartinsights.com/traffic-building-strategy/campaign-planning/four-steps-developing-big-idea-campaign/#respond Thu, 11 Nov 2021 13:00:00 +0000 https://www.smartinsights.com/?p=114465 The creation of a ‘big idea’ is a fundamental part in the development of a digital marketing campaign Without a clear, impactful and differentiated concept, there is substantially less chance a campaign will pierce through the noise and generate the …..

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]]> https://www.smartinsights.com/traffic-building-strategy/campaign-planning/four-steps-developing-big-idea-campaign/feed/ 0 What are integrated marketing communications? https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/what-is-right-touching-for-customer-communications/ https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/what-is-right-touching-for-customer-communications/#comments Fri, 03 Sep 2021 14:00:58 +0000 http://www.smartinsights.com/?p=3630 A manifesto and ten-point checklist for delivering more relevant online and offline communications To gain the best results from integrated marketing communications needs a deep understanding of the multiple touchpoints that a brand has with its prospects and customers on …..

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]]> https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/what-is-right-touching-for-customer-communications/feed/ 4 Using keywords for research: Keyword intelligence and insights for campaign planning https://www.smartinsights.com/traffic-building-strategy/campaign-planning/how-to-use-keyword-research-to-define-a-promotional-campaigns-messaging-and-themes/ https://www.smartinsights.com/traffic-building-strategy/campaign-planning/how-to-use-keyword-research-to-define-a-promotional-campaigns-messaging-and-themes/#respond Fri, 20 Aug 2021 14:00:52 +0000 https://www.smartinsights.com/?p=125254 Find out how to use different keyword research steps and techniques to inform your marketing themes and messages. Using keywords for research means giving your customers what they want As one of the fundamental, foundational elements of effective search engine …..

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