Information architecture - Smart Insights https://www.smartinsights.com/archive/user-experience/information-architecture-user-experience-persuasion-marketing/ Digital Marketing > The Marketing Strategy Blog Wed, 22 Feb 2017 15:35:01 +0000 en-US hourly 1 Google to discontinue Google Site Search [@SmartInsigthts Alert] https://www.smartinsights.com/user-experience/information-architecture-user-experience-persuasion-marketing/google-discontinue-google-site-search-smartinsigthts-alert/ https://www.smartinsights.com/user-experience/information-architecture-user-experience-persuasion-marketing/google-discontinue-google-site-search-smartinsigthts-alert/#respond Wed, 22 Feb 2017 15:00:00 +0000 http://www.smartinsights.com/?p=84739 Google will stop accepting new customers for Google Site Search at the start of April, and will turn the product off completely in 2018 You know that search box in the top corner of just about every website you visit? There's …..

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]]> https://www.smartinsights.com/user-experience/information-architecture-user-experience-persuasion-marketing/google-discontinue-google-site-search-smartinsigthts-alert/feed/ 0 An introduction to information architecture https://www.smartinsights.com/user-experience/information-architecture-user-experience-persuasion-marketing/introduction-information-architecture/ https://www.smartinsights.com/user-experience/information-architecture-user-experience-persuasion-marketing/introduction-information-architecture/#respond Fri, 06 May 2016 07:00:00 +0000 http://www.smartinsights.com/?p=71478 You won't be able to design a great site without a good understanding of information architecture The way in which a website is structured is a hugely important factor in determining how people find, understand and engage with content. In …..

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]]> https://www.smartinsights.com/user-experience/information-architecture-user-experience-persuasion-marketing/introduction-information-architecture/feed/ 0 Cross-channel design https://www.smartinsights.com/digital-marketing-strategy/cross-channel-design/ https://www.smartinsights.com/digital-marketing-strategy/cross-channel-design/#comments Thu, 14 Nov 2013 08:00:00 +0000 http://www.smartinsights.com/?p=30941 A primer on Information Architecture (IA) approaches for cross-channel design We can no longer think of a computer as something that just sits on our desk at work or at home. There are computers all around us, literally. In fact, …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/cross-channel-design/feed/ 2 Focus: The key to marketing success? https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/focus-the-key-to-marketing-success/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/focus-the-key-to-marketing-success/#comments Wed, 03 Apr 2013 08:47:08 +0000 http://www.smartinsights.com/?p=23453 Learning from Zig Ziglar and Marc Benioff As a busy marketer working client-side, you'll often hear yourself - and others - talk about not having enough time. That there aren't enough hours in the day. I know from my own …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/focus-the-key-to-marketing-success/feed/ 2 Categories, Tags and Their Role in Content Information Architecture https://www.smartinsights.com/content-management/content-marketing-strategy/categories-tags-and-their-role-in-content-information-architecture/ https://www.smartinsights.com/content-management/content-marketing-strategy/categories-tags-and-their-role-in-content-information-architecture/#respond Tue, 26 Mar 2013 07:45:13 +0000 http://www.smartinsights.com/?p=23160 A practical guide to setting up categories and tags on your blog or website For every content project I’ve been involved with, categories and tags have had a role to play. Sometimes, there are clearly defined systems, which make a …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/categories-tags-and-their-role-in-content-information-architecture/feed/ 0 Using Card Sorting tools to improve Information Architecture https://www.smartinsights.com/user-experience/information-architecture-user-experience-persuasion-marketing/card-sorting-information-architecture/ https://www.smartinsights.com/user-experience/information-architecture-user-experience-persuasion-marketing/card-sorting-information-architecture/#comments Tue, 19 Feb 2013 07:30:00 +0000 http://www.smartinsights.com/?p=21007 Introducing Card Sorting and two tools for managing it We read a huge amount of visitor feedback from our clients’ sites. One of the most common complaints from visitors is that they can’t find what they are looking for. This …..

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]]> https://www.smartinsights.com/user-experience/information-architecture-user-experience-persuasion-marketing/card-sorting-information-architecture/feed/ 2 Findability in web design and marketing https://www.smartinsights.com/user-experience/information-architecture-user-experience-persuasion-marketing/findability-in-web-design-and-marketing/ https://www.smartinsights.com/user-experience/information-architecture-user-experience-persuasion-marketing/findability-in-web-design-and-marketing/#respond Sun, 03 Jun 2007 06:34:05 +0000 http://www.davechaffey.com/blog/web-analytics/findability-in-web-design-and-marketing/ In this E-marketing Essentials interview, I ask web design and usability specialist Paul Rouke for the low-down on findability, which is increasingly applied as a discipline within usability projects, partly prompted by Peter Morville’s book “Ambient Findability”. We define Findability, look at Findability methodologies, some of the biggest mistakes to avoid and as include some practical tips...

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