Web copywriting - Smart Insights https://www.smartinsights.com/archive/persuasion-marketing/web-copywriting/ Digital Marketing > The Marketing Strategy Blog Mon, 06 Apr 2020 15:19:13 +0000 en-US hourly 1 How to write an effective Coronavirus-related campaign https://www.smartinsights.com/persuasion-marketing/web-copywriting/how-to-write-an-effective-coronavirus-related-campaign/ https://www.smartinsights.com/persuasion-marketing/web-copywriting/how-to-write-an-effective-coronavirus-related-campaign/#respond Mon, 06 Apr 2020 10:00:05 +0000 https://www.smartinsights.com/?p=152181 Practical copywriting tips and examples for e-commerce websites As Coronavirus spreads around the world, e-commerce websites need messages telling customers what service they can expect from the new normal. A few are doing these really well, but many are falling …..

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Can AI replace human copywriters in digital marketing? https://www.smartinsights.com/persuasion-marketing/web-copywriting/can-ai-replace-human-copywriters-in-digital-marketing/ https://www.smartinsights.com/persuasion-marketing/web-copywriting/can-ai-replace-human-copywriters-in-digital-marketing/#respond Fri, 24 Aug 2018 08:00:26 +0000 https://www.smartinsights.com/?p=122153 As traditional marketing methods become less effective, companies are realizing the need for more relevant and authoritative content This shift in strategy is fueling the rapid growth of the content marketing industry, which is projected to reach $412.88 billion by …..

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Yes, a robot can write your advertising copy – here’s how https://www.smartinsights.com/persuasion-marketing/web-copywriting/yes-robot-can-write-advertizing-copy-heres/ https://www.smartinsights.com/persuasion-marketing/web-copywriting/yes-robot-can-write-advertizing-copy-heres/#respond Mon, 27 Nov 2017 15:00:00 +0000 https://www.smartinsights.com/?p=102053 ...And you won't be able to tell the difference 2017 is the year that copywriting by Artificial Intelligence (AI) has moved from science fiction fantasy to commercial fact. Game-changing new tools mean that computers can now produce convincing, accurate product …..

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5 copywriting mistakes you’re probably making https://www.smartinsights.com/persuasion-marketing/web-copywriting/5-copywriting-mistakes-youre-probably-making/ https://www.smartinsights.com/persuasion-marketing/web-copywriting/5-copywriting-mistakes-youre-probably-making/#respond Mon, 25 Sep 2017 08:00:00 +0000 http://www.smartinsights.com/?p=82681 How to avoid the most common copywriting mistakes and convert more of your visitors If your landing page isn't converting leads and your email campaigns don't bring in significant results, something might be wrong with your copy. Even if it's …..

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How to write B2B copy that will boost your conversion rate https://www.smartinsights.com/persuasion-marketing/web-copywriting/write-b2b-copy-will-boost-conversion-rate/ https://www.smartinsights.com/persuasion-marketing/web-copywriting/write-b2b-copy-will-boost-conversion-rate/#respond Wed, 13 Sep 2017 08:00:00 +0000 http://www.smartinsights.com/?p=85634 10 useful tips for writing copy for businesses to increase the conversion rate of your website B2B copywriting is a different ball game to B2C copy, but a lot of the same principles apply. If you're writing to appeal to …..

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Programmatic Creative Is Not Robotic https://www.smartinsights.com/persuasion-marketing/web-copywriting/programmatic-creative-is-not-robotic/ https://www.smartinsights.com/persuasion-marketing/web-copywriting/programmatic-creative-is-not-robotic/#respond Mon, 24 Jul 2017 08:00:00 +0000 http://www.smartinsights.com/?p=90326 How to Combine Precision and Empathy for an Effective Effort To successfully engage potential customers during the sweet spot of their buying journey, marketing leaders and teams need precision and empathy more than automation tools and available media. Programmatic creative …..

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4 questions your website must answer to generate sales leads https://www.smartinsights.com/persuasion-marketing/web-copywriting/4-questions-website-must-answer-generate-sales-leads/ https://www.smartinsights.com/persuasion-marketing/web-copywriting/4-questions-website-must-answer-generate-sales-leads/#respond Thu, 13 Apr 2017 14:00:00 +0000 http://www.smartinsights.com/?p=85497 Your website must convey your value proposition. Here's how to do it. Web design and online marketing have gotten more complicated than ever before – it’s possible now to add all kinds of bells and whistles to your site, and …..

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Go big or go home? What’s the right length for blog or newsletter content? https://www.smartinsights.com/persuasion-marketing/web-copywriting/go-big-go-home-whats-right-length-blog-newsletter-content/ https://www.smartinsights.com/persuasion-marketing/web-copywriting/go-big-go-home-whats-right-length-blog-newsletter-content/#respond Thu, 18 Aug 2016 08:00:00 +0000 http://www.smartinsights.com/?p=76007 When writing content for your website, blog, or newsletter, should you aim for brevity or go in-depth? I’d dump Q and maybe J. Because if attention spans continue shrinking, we’ll need to cut down the alphabet to make words shorter …..

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How to Create Beautiful Content – 11 Helpful Tools for Bloggers and Marketers https://www.smartinsights.com/persuasion-marketing/web-copywriting/create-beautiful-content-12-helpful-tools-bloggers-marketers/ https://www.smartinsights.com/persuasion-marketing/web-copywriting/create-beautiful-content-12-helpful-tools-bloggers-marketers/#comments Mon, 21 Mar 2016 09:00:00 +0000 http://www.smartinsights.com/?p=67567 These productivity and copywriting tools can help you take your content marketing to the next level In a year in which content will reign supreme, it’s very important to differentiate yourself from tons of the material that is getting uploaded …..

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What Your Generic Button Copy Says About You (And How to Fix It) https://www.smartinsights.com/persuasion-marketing/web-copywriting/generic-button-copy-says-fix/ https://www.smartinsights.com/persuasion-marketing/web-copywriting/generic-button-copy-says-fix/#respond Mon, 08 Feb 2016 15:00:00 +0000 http://www.smartinsights.com/?p=58222 How to Easily Cultivate Trust with Button Copy that Puts Your Audience’s Needs First Marketers are busy and often juggle way too many responsibilities at once. Something’s gotta give, and sometimes it’s the button copy. It’s understandable, but when you …..

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