Software Advice has released their 2015 research into how buyers are selecting their Marketing Automation Software and which features are important to American companies.
This year it has revealed that 98% of buyers are 'first time buyers', a rise in 8% from last years results, indicating a growing demand for small businesses to move away from manual processes as they appreciate the return on investment.
Companies are investing in industry-specific systems as well as focusing on key functionality. Over 2/3 of respondents have prioritised their system requirements towards contact management features, along with email marketing and lead tracking capabilities.
This year, the report shows that low adopters such as the 'real estate industries' now represents 37% of Marketing Automation buyers and using 'industry specific software'.
For more insights on Marketing Automation adoption trends, read our new research report, available for all members.
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
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