Graham Jones, Author at Smart Insights https://www.smartinsights.com/author/grahamjones/ Digital Marketing > The Marketing Strategy Blog Tue, 25 Aug 2015 15:15:03 +0000 en-US hourly 1 Web Personalisation is more complicated than you thought https://www.smartinsights.com/ecommerce/web-personalisation/web-personalisation-complicated-thought/ https://www.smartinsights.com/ecommerce/web-personalisation/web-personalisation-complicated-thought/#comments Wed, 26 Aug 2015 08:00:56 +0000 http://www.smartinsights.com/?p=57190 Website visitors do not want obvious personalisation as much as they would like to believe something is personal The chances are you have received an email addressed to “Dear [First Name]” or similar? Email marketers appear to forget to include …..

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]]> https://www.smartinsights.com/ecommerce/web-personalisation/web-personalisation-complicated-thought/feed/ 2 Are digital marketers offering too many choices? https://www.smartinsights.com/digital-marketing-strategy/customer-conversion-strategy/digital-marketers-are-offering-too-many-choices/ https://www.smartinsights.com/digital-marketing-strategy/customer-conversion-strategy/digital-marketers-are-offering-too-many-choices/#respond Wed, 24 Jun 2015 11:00:18 +0000 http://www.smartinsights.com/?p=50786 Web users are becoming paralysed by the psychology of indecision as a result of being faced with too many options to choose from I believe digital marketers are offering too many choices to their website visitors. Visit almost any web …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/customer-conversion-strategy/digital-marketers-are-offering-too-many-choices/feed/ 0 How to psychologically interpret website analytics https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/psychologically-interpret-website-analytics/ https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/psychologically-interpret-website-analytics/#comments Mon, 20 Apr 2015 10:33:13 +0000 http://www.smartinsights.com/?p=40825 The massive volume of analytics data can confuse and point you in the wrong direction. Here’s how to understand what your website visitors are really doing... Web analytics can be extremely useful, but it the data can also be a curse. …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/web-analytics-strategy/psychologically-interpret-website-analytics/feed/ 1 Online marketers need to consider print https://www.smartinsights.com/traffic-building-strategy/media-selection/online-marketers-need-consider-print/ https://www.smartinsights.com/traffic-building-strategy/media-selection/online-marketers-need-consider-print/#respond Fri, 12 Sep 2014 11:36:57 +0000 http://www.smartinsights.com/?p=38282 People still love print – sometimes more than digital – so enabling good printing is essential for online marketing success Internet marketers live in a digital world, but they should not forget printed documents. In this article you will discover: …..

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]]> https://www.smartinsights.com/traffic-building-strategy/media-selection/online-marketers-need-consider-print/feed/ 0 Eye tracking studies can focus you on the wrong things https://www.smartinsights.com/user-experience/usability/eye-tracking-studies/ https://www.smartinsights.com/user-experience/usability/eye-tracking-studies/#comments Thu, 05 Jun 2014 07:17:56 +0000 http://www.smartinsights.com/?p=37175 When businesses use eye tracking data to help them design their website they could be missing vital information about their web visitors Eye tracking studies are undoubtedly useful. Let’s get that fact out-of-the-way first. These specialist studies show exactly where …..

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]]> https://www.smartinsights.com/user-experience/usability/eye-tracking-studies/feed/ 2 The psychology of online pricing https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/online-price-displays-reduce-sales/ https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/online-price-displays-reduce-sales/#comments Tue, 15 Apr 2014 10:40:04 +0000 http://www.smartinsights.com/?p=36113 How price, type size, position on page and the colour of prices can all impact on whether people click the buy now button The ultimate goal of marketing, of course, is to get people to buy. That means, that in …..

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