Marketing planning - Smart Insights https://www.smartinsights.com/archive/marketing-planning/ Digital Marketing > The Marketing Strategy Blog Thu, 13 Jun 2024 15:17:06 +0000 en-US hourly 1 Free 3-page marketing plan template for a small business https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/free-sme-smb-marketing-plan-template/ Tue, 21 May 2024 10:48:04 +0000 https://www.smartinsights.com/?p=167437 Use our simple, 15 section download to quickly create a marketing plan for your business Many marketing plan templates you will find online were created long ago for larger businesses and aren’t so relevant to small and startup business competing …..

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]]> How to create a marketing plan in 2024 https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/how-to-create-a-marketing-plan/ https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/how-to-create-a-marketing-plan/#comments Mon, 20 May 2024 10:40:32 +0000 http://www.smartinsights.com/?p=21374 A Marketing Plan is a bit like a job description for your company. Everyone should have one, but they’re often not fit for purpose, out of date and reviewed infrequently... Research has shown that businesses with plans succeed...

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]]> https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/how-to-create-a-marketing-plan/feed/ 3 How to structure an effective marketing plan in 15 sections https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/structure-effective-marketing-plan/ https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/structure-effective-marketing-plan/#respond Tue, 19 Mar 2024 12:15:00 +0000 http://www.smartinsights.com/?p=98350 Using the RACE OSA process to structure a marketing plan A marketing plan is an essential tool to compete and grow your business since it gives focus to your marketing activities by setting realistic, achievable priorities within your budget. It …..

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]]> https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/structure-effective-marketing-plan/feed/ 0 How do you choose the best marketing plan for your business? https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/many-different-types-marketing-plans-business-need/ https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/many-different-types-marketing-plans-business-need/#respond Tue, 20 Feb 2024 16:30:35 +0000 http://www.smartinsights.com/?p=95521 Discover our top 7 recommended different types of marketing plan options for developing and streamlining your marketing planning activities Planning is a must for any business that wants to succeed, but choosing the right type of plan to define your …..

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]]> https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/many-different-types-marketing-plans-business-need/feed/ 0 The segmentation, targeting, positioning (STP) marketing model https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/ https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/#comments Wed, 24 Jan 2024 13:40:00 +0000 http://www.smartinsights.com/?p=32773 How to use Segmentation, Targeting, and Positioning (STP) to develop marketing strategies Today, the STP marketing model (Segmentation, Targeting, Positioning) is a familiar strategic approach in modern marketing. It is one of the most commonly applied marketing models in practice, …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/feed/ 16 Example of how to structure a Go-To-Market (GTM) Strategy plan – template download https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/example-of-how-to-structure-a-go-to-market-gtm-strategy-plan-template-download/ Tue, 19 Dec 2023 11:43:31 +0000 https://www.smartinsights.com/?p=167977 Our GTM plan template structured using RACE designed for small businesses and startups You may have heard people talking about their ‘Go To Market Strategy’ and wondered how this type of plan differs from other classical types of marketing plans. …..

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]]> Using the 70:20:10 rule in your digital marketing https://www.smartinsights.com/marketing-planning/marketing-models/using-the-702010-rule-in-marketing/ https://www.smartinsights.com/marketing-planning/marketing-models/using-the-702010-rule-in-marketing/#comments Tue, 21 Nov 2023 15:00:00 +0000 http://www.smartinsights.com/?p=48903 How to use the power of the 70:20:10 rule as a marketing model to prioritize your digital marketing strategy With new marketing tools and techniques available to us almost daily, it can be difficult to know where to prioritize your …..

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]]> https://www.smartinsights.com/marketing-planning/marketing-models/using-the-702010-rule-in-marketing/feed/ 1 Marketing strategy vs tactics – why the difference matters https://www.smartinsights.com/marketing-planning/marketing-strategy/marketing-strategy-vs-tactics-difference/ https://www.smartinsights.com/marketing-planning/marketing-strategy/marketing-strategy-vs-tactics-difference/#respond Tue, 05 Sep 2023 12:00:00 +0000 https://www.smartinsights.com/?p=116182 9 key differences between strategy vs tactics ‘What is the difference between strategy vs tactics?’ is one of the most common questions that 'crops up' when I’m running training workshops or discussing creating marketing plans with businesses. It’s no surprise …..

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]]> https://www.smartinsights.com/marketing-planning/marketing-strategy/marketing-strategy-vs-tactics-difference/feed/ 0 How to create a PESTLE analysis for marketing planning https://www.smartinsights.com/digital-marketing-strategy/how-to-create-a-pestle-analysis-for-marketing-planning/ Wed, 28 Jun 2023 12:36:13 +0000 https://www.smartinsights.com/?p=166326 Learn how to create a PESTLE analysis to identify threats and opportunities in the macro environment to guide your marketing planning You may have heard PESTLE mentioned when studying marketing theory or in your workplace. It is a powerful, yet …..

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]]> How to use the 7Ps Marketing Mix https://www.smartinsights.com/marketing-planning/marketing-models/how-to-use-the-7ps-marketing-mix/ https://www.smartinsights.com/marketing-planning/marketing-models/how-to-use-the-7ps-marketing-mix/#comments Fri, 14 Apr 2023 08:00:00 +0000 http://www.smartinsights.com/?p=33209 What is the 7Ps Marketing Mix and how should it be used? The marketing mix is a familiar marketing strategy tool, which as you will probably know, was traditionally limited to the core 4Ps of Product, Price, Place and Promotion. …..

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