Customer insight - Smart Insights https://www.smartinsights.com/tag/customer-insight/ Digital Marketing > The Marketing Strategy Blog Thu, 26 Aug 2021 14:02:47 +0000 en-US hourly 1 Which CX KPIs should marketers pay attention to? https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/which-cx-metrics-add-marketing-kpis/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/which-cx-metrics-add-marketing-kpis/#respond Thu, 26 Aug 2021 14:10:00 +0000 https://www.smartinsights.com/?p=133794 Metrics are your marketing strategy scorecard. Track the right UX and CX KPIs to truly understand your customers' experiences of your brand Metrics are the ‘scorecard’ of your marketing strategy. When these metrics, also known as key performance indicators (KPIs), …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/which-cx-metrics-add-marketing-kpis/feed/ 0 Customer loyalty marketing in a digital era https://www.smartinsights.com/digital-marketing-strategy/loyalty-marketing-is-far-from-dead/ https://www.smartinsights.com/digital-marketing-strategy/loyalty-marketing-is-far-from-dead/#respond Mon, 07 Dec 2020 15:00:05 +0000 https://www.smartinsights.com/?p=110036 First my wallet, now my phone, are stacked with customer loyalty cards, emails, and apps. But what do customers want in loyalty schemes? The customer loyalty market is in a state of flux. While physical cards decline amidst low-contact social …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/loyalty-marketing-is-far-from-dead/feed/ 0 How your feedback can prepare you for life after Covid-19 https://www.smartinsights.com/user-experience/customer-experience-management-cxm/how-feedback-prepare-life-covid19/ Thu, 04 Jun 2020 14:45:56 +0000 https://www.smartinsights.com/?p=153985 Five steps that you can take to gain insight from your customer feedback and prepare for your recovery Just as no one could have predicted this year’s events, no one knows exactly what a post-Covid world is going to look …..

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]]> Customer experience statistics for 2020 https://www.smartinsights.com/customer-engagement/customer-engagement-strategy/customer-experience-research-statistics/ https://www.smartinsights.com/customer-engagement/customer-engagement-strategy/customer-experience-research-statistics/#respond Tue, 25 Feb 2020 09:20:54 +0000 https://www.smartinsights.com/?p=120211 Increasing competition across all industries means that customer experience is more important than ever if you want to stand out for the right reasons Customer experience (CX) is more important than ever. With competition increasing, the digital world making it …..

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]]> https://www.smartinsights.com/customer-engagement/customer-engagement-strategy/customer-experience-research-statistics/feed/ 0 Convenience is driving e-commerce growth and influencing consumer decisions https://www.smartinsights.com/ecommerce/customer-experience-examples/convenience-is-driving-e-commerce-growth-and-influencing-consumer-decisions/ https://www.smartinsights.com/ecommerce/customer-experience-examples/convenience-is-driving-e-commerce-growth-and-influencing-consumer-decisions/#respond Tue, 28 Jan 2020 14:40:00 +0000 https://www.smartinsights.com/?p=148508 Chart of the Week: 97% of consumers have abandoned a purchase because the service wasn’t convenient enough, showing that e-commerce needs to compete on more than price. Convenience is the backbone of e-commerce and a huge reason that online shopping …..

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]]> https://www.smartinsights.com/ecommerce/customer-experience-examples/convenience-is-driving-e-commerce-growth-and-influencing-consumer-decisions/feed/ 0 4 must-have features for your customer listening platform https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/4-must-have-features-for-your-customer-listening-platform/ https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/4-must-have-features-for-your-customer-listening-platform/#respond Thu, 14 Feb 2019 15:00:00 +0000 https://www.smartinsights.com/?p=133060 Customer listening is now essential Ever talked with someone who doesn’t seem to listen to you or let you get a word in edgewise? Pretty annoying, right? The same is true in digital marketing. In order for you to market …..

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]]> https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/4-must-have-features-for-your-customer-listening-platform/feed/ 0 How IKEA are innovating in customer research https://www.smartinsights.com/marketplace-analysis/customer-analysis/how-ikea-are-innovating-in-customer-research/ https://www.smartinsights.com/marketplace-analysis/customer-analysis/how-ikea-are-innovating-in-customer-research/#respond Tue, 05 Sep 2017 08:00:00 +0000 http://www.smartinsights.com/?p=93993 IKEA isn't just innovating in their design process, they are innovating in their customer research approach too Global home furnishings and meatball brand (IKEA sell 150 million meatballs a year), IKEA of Sweden already innovate in their democratic design approach …..

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]]> https://www.smartinsights.com/marketplace-analysis/customer-analysis/how-ikea-are-innovating-in-customer-research/feed/ 0 How to improve your customer surveys [Infographic] https://www.smartinsights.com/digital-marketing-strategy/improve-customer-surveys-infographic/ https://www.smartinsights.com/digital-marketing-strategy/improve-customer-surveys-infographic/#respond Tue, 18 Jul 2017 08:00:00 +0000 http://www.smartinsights.com/?p=82554 What to measure when conducting customer surveys The customer has to be at the heart of your strategy. That's so elemental it hardly merits saying. But how do you accurately build up a picture of your customers desires, wants, and needs? …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/improve-customer-surveys-infographic/feed/ 0 What will be key to business success in 2020? https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/will-key-business-success-2020/ https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/will-key-business-success-2020/#respond Tue, 13 Jun 2017 15:20:54 +0000 http://www.smartinsights.com/?p=90163 Chart of the day: Data, analytics, and insight are critical to business success. Insight and data are empowering growth. Marketers understand the important of data and businesses understand how data drives growth. The research by Mediasense, in association with Ipsos …..

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]]> https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/will-key-business-success-2020/feed/ 0 Marketing budgets sustained, insight budgets reduced https://www.smartinsights.com/marketplace-analysis/customer-analysis/marketing-budgets-sustained-insight-budgets-reduced/ https://www.smartinsights.com/marketplace-analysis/customer-analysis/marketing-budgets-sustained-insight-budgets-reduced/#respond Tue, 25 Apr 2017 15:00:46 +0000 http://www.smartinsights.com/?p=87167 Chart of the day: Market research budgets have been cut whilst marketing budgets are being sustained Market research (increasingly referred to as "insight") budgets are taking another cut this year, according to research by the Institute of Practitioners in Advertising, …..

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