Stephen Bateman, Author at Smart Insights https://www.smartinsights.com/author/stepbate/ Digital Marketing > The Marketing Strategy Blog Wed, 01 Mar 2017 11:30:05 +0000 en-US hourly 1 A blueprint for evaluating content marketing ROI https://www.smartinsights.com/content-management/content-marketing-strategy/blueprint-evaluating-content-marketing-roi/ https://www.smartinsights.com/content-management/content-marketing-strategy/blueprint-evaluating-content-marketing-roi/#respond Wed, 01 Mar 2017 09:00:31 +0000 http://www.smartinsights.com/?p=34133 Content marketing works, but measuring content marketing ROI is challenging In the Smart Insights-Hubspot research into content marketing in Europe, 44.4% of marketing managers who responded to the survey, say they struggle to measure the return on their content marketing investment. This …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/blueprint-evaluating-content-marketing-roi/feed/ 0 7 Steps To avoiding Content Marketing Failure https://www.smartinsights.com/content-management/content-marketing-planning/7-steps-avoiding-content-marketing-failure/ https://www.smartinsights.com/content-management/content-marketing-planning/7-steps-avoiding-content-marketing-failure/#respond Wed, 04 May 2016 07:54:39 +0000 http://www.smartinsights.com/?p=73719 This post examines common reasons for content marketing failure and introduces a 7 step content marketing strategy framework to mitigate the problem Many businesses are now actively using content marketing, but it seems that there is potential for these initiatives to …..

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]]> https://www.smartinsights.com/content-management/content-marketing-planning/7-steps-avoiding-content-marketing-failure/feed/ 0 How to boost lead generation using visitor tracking – a case study https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/boost-lead-generation-visitor-tracking/ https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/boost-lead-generation-visitor-tracking/#comments Tue, 28 Oct 2014 08:30:12 +0000 http://www.smartinsights.com/?p=41297 How I boosted my lead generation with visitor tracking software, in conjunction with blogging, pay per click, email and social media outreach. When you’re growing an audience, and converting website visitors into customers, you need a watertight marketing funnel. The sad truth …..

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]]> https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/boost-lead-generation-visitor-tracking/feed/ 2 How to plan social media and content marketing for better marketing results https://www.smartinsights.com/content-management/content-marketing-strategy/s-bateman-for-webcast-the-difference-between-content-marketing-and-social-media/ https://www.smartinsights.com/content-management/content-marketing-strategy/s-bateman-for-webcast-the-difference-between-content-marketing-and-social-media/#comments Thu, 06 Jun 2013 11:20:50 +0000 http://www.smartinsights.com/?p=25502 Integrating content and social media marketing The vast majority of businesses will first experiment with social media long before they get underway with content marketing. Creating a coherent plan is the key to success in both. A content plan helps …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/s-bateman-for-webcast-the-difference-between-content-marketing-and-social-media/feed/ 8 A Content Marketing Tool To Identify Insiders And Topics Faster https://www.smartinsights.com/content-management/content-marketing-strategy/a-content-marketing-tool-to-identify-insiders-and-topics-faster/ https://www.smartinsights.com/content-management/content-marketing-strategy/a-content-marketing-tool-to-identify-insiders-and-topics-faster/#comments Thu, 18 Apr 2013 06:40:11 +0000 http://www.smartinsights.com/?p=23959 A content marketing productivity tool for faster content marketing If you spend time like I do, writing content for special interest groups online, then you probably love to hear about content marketing productivity tools that can help you optimise your …..

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