Crowdsourcing - Smart Insights https://www.smartinsights.com/archive/customer-engagement/crowdsourcing/ Digital Marketing > The Marketing Strategy Blog Fri, 27 Apr 2012 10:10:34 +0000 en-US hourly 1 Kickstarter – a great example of crowdsourcing in action https://www.smartinsights.com/customer-engagement/crowdsourcing/kickstarter-a-great-example-of-crowdsourcing-in-action/ https://www.smartinsights.com/customer-engagement/crowdsourcing/kickstarter-a-great-example-of-crowdsourcing-in-action/#comments Fri, 27 Apr 2012 10:07:18 +0000 http://www.smartinsights.com/?p=13321 Pebble is a cool example of an alternative to traditional concept-testing for start-ups and small businesses One of the most exciting aspects of social media is the many diverse opportunities these spaces offer brands to connect with their publics and …..

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]]> https://www.smartinsights.com/customer-engagement/crowdsourcing/kickstarter-a-great-example-of-crowdsourcing-in-action/feed/ 1 5 ideas for crowdsourcing and user generated content https://www.smartinsights.com/customer-engagement/crowdsourcing/crowd-sourcing-and-user-generated-content/ https://www.smartinsights.com/customer-engagement/crowdsourcing/crowd-sourcing-and-user-generated-content/#comments Thu, 01 Sep 2011 18:18:05 +0000 http://www.smartinsights.com/?p=6607 Is crowdsourcing a solution to your content problems? We've posted before about the importance of engaging with users, about earning the permission to market and the importance of social objects for user engagement and amplification. By engagement, I'm referring specifically …..

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]]> https://www.smartinsights.com/customer-engagement/crowdsourcing/crowd-sourcing-and-user-generated-content/feed/ 2 How are you involving customers to shape your content and propositions? https://www.smartinsights.com/customer-engagement/crowdsourcing/crowdsourcing-example-penguin-books/ https://www.smartinsights.com/customer-engagement/crowdsourcing/crowdsourcing-example-penguin-books/#respond Wed, 01 Dec 2010 01:30:04 +0000 http://www.davechaffey.com/blog/?p=880 Applying the crowdsourcing approach to improve content quality I've written before about I like the forward-thinking approach to involving customers used by Penguin in Spinebreakers, a new site created separate from the main Penguin domain to engage teenagers.I think it's a …..

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