Customer engagement analytics - Smart Insights https://www.smartinsights.com/archive/customer-engagement/customer-engagement-analytics/ Digital Marketing > The Marketing Strategy Blog Thu, 09 Sep 2021 09:38:02 +0000 en-US hourly 1 Affect matters! 3 tools for measuring emotional reactions to websites https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/affect-matters-3-tools-for-measuring-emotional-reactions-to-websites/ https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/affect-matters-3-tools-for-measuring-emotional-reactions-to-websites/#respond Thu, 07 Nov 2019 09:00:00 +0000 https://www.smartinsights.com/?p=146297 For digital marketers, it’s the actions (or lack thereof) that our customers take that speak the loudest. The latest neuroscience research is crystal clear: it’s our emotions, not our intellect, that drives our decisions. As Nobel Prize-winning behavioral economist Daniel’s …..

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]]> https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/affect-matters-3-tools-for-measuring-emotional-reactions-to-websites/feed/ 0 Add customer experience metrics to your marketing scorecard https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/add-customer-experience-metrics-marketing-scorecard/ https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/add-customer-experience-metrics-marketing-scorecard/#respond Fri, 13 Sep 2019 08:55:42 +0000 https://www.smartinsights.com/?p=127261 Digital marketers need experience-based metrics If you’ve been a digital marketer for more than a quarter, you know your key performance metrics by heart - things like Cost Per Acquisition (CPA), Marketing Qualified Leads (MQLs), Return on Ad Spend (ROAS) …..

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]]> https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/add-customer-experience-metrics-marketing-scorecard/feed/ 0 4 must-have features for your customer listening platform https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/4-must-have-features-for-your-customer-listening-platform/ https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/4-must-have-features-for-your-customer-listening-platform/#respond Thu, 14 Feb 2019 15:00:00 +0000 https://www.smartinsights.com/?p=133060 Customer listening is now essential Ever talked with someone who doesn’t seem to listen to you or let you get a word in edgewise? Pretty annoying, right? The same is true in digital marketing. In order for you to market …..

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]]> https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/4-must-have-features-for-your-customer-listening-platform/feed/ 0 Why do your customers do what they do? Ask them, not the data! https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/customers-ask-not-data/ https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/customers-ask-not-data/#respond Mon, 21 Jan 2019 11:00:18 +0000 https://www.smartinsights.com/?p=102981 How Coca-Cola could have foreseen the 'New Coke' crash It's 1985. For the past 15 years, the Coca-Cola Company has seen market share decline for its flagship product. After conducting blind taste tests with more than 200,000 consumers, the soft drink …..

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]]> https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/customers-ask-not-data/feed/ 0 Can I use Predictive Analytics to predict the World Cup winner? https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/predictive-analytics-world-cup-winner/ https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/predictive-analytics-world-cup-winner/#respond Fri, 29 Jun 2018 08:00:00 +0000 https://www.smartinsights.com/?p=118467 Predictive Analytics is the future of marketing Okay, so that title might be a tad misleading. Especially when you consider my knowledge of football is on a par with my knowledge of forensic mineralogy (a rock is a rock, right?). …..

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]]> https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/predictive-analytics-world-cup-winner/feed/ 0 How accurate is your marketing data? https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/accurate-marketing-data/ https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/accurate-marketing-data/#respond Fri, 09 Jun 2017 15:09:11 +0000 http://www.smartinsights.com/?p=89994 Chart of the Day: The importance of having quality marketing data Data is the not-so-secret weapon of each and every marketer across the land. Data-driven marketing takes the guesswork out of your daily decision making. Should you place more budget into Facebook Ads, …..

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]]> https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/accurate-marketing-data/feed/ 0 Making Online Net Promoter Score (NPS) Actionable https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/online-net-promoter-scor/ https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/online-net-promoter-scor/#comments Tue, 16 May 2017 08:00:12 +0000 http://www.smartinsights.com/?p=13465 Use NPS follow-up insight to convert Detractors and Passives The ability to quickly gauge your enterprise’s overall health with a single NPS score is useful to let you know whether you need to make any changes. However, a lone NPS …..

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]]> https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/online-net-promoter-scor/feed/ 1 10 Reasons Why Customer Surveys Are Still Relevant for Your Business https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/10-reasons-customer-surveys-still-relevant-business/ https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/10-reasons-customer-surveys-still-relevant-business/#comments Thu, 05 Jan 2017 15:00:00 +0000 http://www.smartinsights.com/?p=79361 Customer surveys may not be exciting, but they're still crucial to business success Customer surveys are a traditional marketing research method. The advancement of technology has attempted to push them to the side in favour of other means, such as …..

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]]> https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/10-reasons-customer-surveys-still-relevant-business/feed/ 1 Digital engagement opportunities in hours per month [#ChatoftheDay] https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/digital-engagement-opportunities-hours-per-month-chatoftheday/ https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/digital-engagement-opportunities-hours-per-month-chatoftheday/#respond Tue, 05 Jul 2016 11:00:00 +0000 http://www.smartinsights.com/?p=75816 Analysing time spent on various platforms highlights where engagement is going As marketers, we're always beeing told to check out a new platform to see if it is worth the company using it to promote itself. When it comes to …..

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]]> https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/digital-engagement-opportunities-hours-per-month-chatoftheday/feed/ 0 How to Benchmark Onsite Engagement for Next-Generation Lead Nurturing https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/benchmark-onsite-engagement-next-generation-lead-nurturing/ https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/benchmark-onsite-engagement-next-generation-lead-nurturing/#respond Fri, 13 May 2016 10:00:00 +0000 http://www.smartinsights.com/?p=71579 How to better examine customer behaviour to assess their readiness to convert Today’s marketing funnel is a lot more intricate than it once was. There are now more elements to consider when it comes to awareness, throughout the process of …..

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