Learning Paths

Masterclass: Using Google Analytics 4 to improve marketing effectiveness

Catch up on Dr. Dave Chaffey's advice on migrating to GA4 and how you can improve your approach to planning and managing marketing activities

Module purpose

Google Analytics is a vital free tool that helps us use data-driven marketing to improve our marketing results across the Smart Insights’ RACE customer lifecycle. In this exclusive Masterclass, learn how to prepare for the migration to Google Analytics 4 and how to better optimize your tactics using data with digital marketing guru Dr. Dave Chaffey.

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Dave is co-founder of Smart Insights, author of best-selling books on digital marketing including: Digital Marketing: Strategy, Implementation and Practice, and has many years of experience consulting on content marketing for B2B and B2C businesses.

How is this module structured?

  • Learning objectives
  • Using Google Analytics 4 to improve marketing effectiveness
  • Test your knowledge
  • Register for our next Masterclass – COMING SOON
  • Summary and recommended resources

Learning Objectives

In this webinar, Dave uses the latest research and examples to explore:

  • The actions you need to take to migrate to Google Analytics 4 (which will replace the current version of GA by July 2023)
  • How to quickly review digital marketing effectiveness across RACE using analytics
  • Using a 90-day planning process to continuously improve effectiveness
  • Bonus: Practical ideas for improving ads, email marketing and landing page creative and copy

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This module is in the Masterclass Library

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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