2024 digital marketing and marketing trends - Smart Insights https://www.smartinsights.com/tag/2024-digital-marketing-trends/ Digital Marketing > The Marketing Strategy Blog Fri, 22 Mar 2024 11:30:40 +0000 en-US hourly 1 2024 Digital Marketing Trends shaping the Future of Marketing https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/digital-marketing-trends-2024/ Wed, 20 Mar 2024 12:13:03 +0000 https://www.smartinsights.com/?p=166715 Actionable steps across the pillars of digital marketing from our recent report Digital marketing today is complex and it’s inevitable it will get more complex in the future as new technologies and platforms emerge. Take the huge adoption and interest …..

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]]> Latest Gartner Hype Cycles for Digital Marketing: 2009-2024 https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/ https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/#comments Sat, 03 Feb 2024 08:00:53 +0000 http://www.smartinsights.com/?p=2728 Evaluating technology options for innovation in marketing - do you know your Hype Cycles? If you're involved in marketing strategy development, you will be constantly making judgments and reviewing with colleagues which digital technology innovations are most relevant to your …..

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]]> https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/feed/ 10 5 top social media trends for 2024 https://www.smartinsights.com/digital-marketing-strategy/social-media-trends-for-2024/ Fri, 02 Feb 2024 09:00:53 +0000 https://www.smartinsights.com/?p=167089 Social media done well is your absolute best shot at getting even closer to the most important people for your business By embracing today's social media trends, you'll open a direct line of communication with your everyday audiences, channeling both …..

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]]> Trends in using AI for marketing: 2023-2024 https://www.smartinsights.com/digital-marketing-strategy/trends-in-using-ai-for-marketing-2023-2024/ Fri, 01 Dec 2023 07:46:44 +0000 https://www.smartinsights.com/?p=167074 What AI-based tools and digital marketing techniques should businesses from small to large be considering? I’ve been fortunate to be involved in digital marketing for over 25 years now. The opportunities presented by AI recently are the most exciting developments …..

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]]> 5 trending content marketing techniques for 2024 https://www.smartinsights.com/b2b-digital-marketing/trending-b2b-content-marketing-techniques-in-2024/ Fri, 17 Nov 2023 15:13:39 +0000 https://www.smartinsights.com/?p=167318 When times are tough, content marketers must keep assessing and making changes to their content strategies to ensure their content assets are working as efficiently and effectively as they can The best content marketers in 2023 already understand that taking …..

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]]> 8 email marketing experience trends for 2024 https://www.smartinsights.com/email-marketing/8-email-marketing-experience-trends-to-focus-on-in-2024/ Thu, 02 Nov 2023 11:10:51 +0000 https://www.smartinsights.com/?p=167348 Try these 8 new and trending customer-centric approaches to help you keep proving your value to leads and customers over email Marketing trends forecasts should be resources marketers can consult to help them set strategic priorities for the coming year. …..

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]]> Web design trends 2024 https://www.smartinsights.com/user-experience/website-design/web-design-trends-2024/ Mon, 23 Oct 2023 09:37:17 +0000 https://www.smartinsights.com/?p=167216 Your website reflects your organization No one wants their website to look tired and out of date. Being aware of the latest website design trends means you can ensure your website keeps impressing visitors. It’s not about chasing the latest …..

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]]> How many businesses are using ChatGPT and AI for Marketing? https://www.smartinsights.com/digital-marketing-strategy/how-many-businesses-are-using-chatgpt-and-ai-for-marketing/ Thu, 14 Sep 2023 11:25:16 +0000 https://www.smartinsights.com/?p=167006 Benchmark your use of AI with other businesses Despite the recent hype around ChatGPT, the opportunities for using AI in marketing are far from new. We have been advising on using AI for marketing since at least 2017 when we …..

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]]> Will your B2B marketing strategy keep up with the latest B2B trends for 2024? https://www.smartinsights.com/b2b-digital-marketing/is-your-b2b-marketing-strategy-keeping-up-with-the-pace-of-change/ Thu, 07 Sep 2023 14:51:58 +0000 https://www.smartinsights.com/?p=166961 Why you need to rethink your B2B marketing strategy to keep up with the pace of change Let’s start with addressing the status quo. For a long time, tried and tested B2B marketing strategies have been based around a linear …..

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