Marketing in a recession - Smart Insights https://www.smartinsights.com/tag/marketing-in-a-recession/ Digital Marketing > The Marketing Strategy Blog Tue, 23 Aug 2022 12:57:41 +0000 en-US hourly 1 How do you plan, manage, and optimize inflation-related change in your business? https://www.smartinsights.com/digital-marketing-strategy/how-do-you-plan-manage-and-optimize-inflation-related-change-in-your-business/ Mon, 15 Aug 2022 11:08:52 +0000 https://www.smartinsights.com/?p=163818 The decision to act, or not to act, can have a knock-on effect on how your company will weather the storm of inflation and change in 2022 In our recent LinkedIn poll, 30% of respondents admitted to making no changes …..

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]]> How to apply the Porter’s 5 Forces model to your SME marketing plan https://www.smartinsights.com/online-brand-strategy/brand-development/how-to-use-porters-5-forces-model/ https://www.smartinsights.com/online-brand-strategy/brand-development/how-to-use-porters-5-forces-model/#respond Fri, 29 Oct 2021 11:00:26 +0000 https://www.smartinsights.com/?p=127578 Examples of how SMEs can use Porter’s 5 Forces to assess marketplace viability Right now, Porter's 5 Forces is the most useful tool for owners and managers to stay one step ahead of the competition in a challenging market. The …..

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]]> https://www.smartinsights.com/online-brand-strategy/brand-development/how-to-use-porters-5-forces-model/feed/ 0 Managing customer experience to survive the recession: 5 Digital Marketing Optimization tactics https://www.smartinsights.com/digital-marketing-strategy/managing-customer-experience-to-survive-the-recession-5-digital-marketing-optimization-tactics/ Mon, 07 Sep 2020 15:25:00 +0000 https://www.smartinsights.com/?p=156229 Digital Marketing Optimization is transforming recession marketing strategies. These 5 tactics for managing customer experience will set you apart from your competitors Surviving this recession is all about, you guessed it, your customers! As we have seen clearly in 2020, …..

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]]> 15 practical ideas to help you create an action plan for business survival in a global recession https://www.smartinsights.com/digital-marketing-strategy/15-practical-ideas-to-help-you-create-an-action-plan-for-business-survival-in-a-global-recession/ https://www.smartinsights.com/digital-marketing-strategy/15-practical-ideas-to-help-you-create-an-action-plan-for-business-survival-in-a-global-recession/#respond Fri, 28 Aug 2020 11:45:21 +0000 https://www.smartinsights.com/?p=151228 15 ideas for a marketing action plan for a recession...

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