Digital Marketing Capability Assessment - Smart Insights https://www.smartinsights.com/tag/digital-marketing-capability-assessment/ Digital Marketing > The Marketing Strategy Blog Thu, 21 Mar 2024 14:20:06 +0000 en-US hourly 1 Benchmarking your digital marketing capability https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/benchmarking-digital-marketing-capability/ https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/benchmarking-digital-marketing-capability/#comments Wed, 20 Mar 2024 08:10:52 +0000 http://www.smartinsights.com/?p=30844 Using capability maturity models to audit your digital maturity and set targets to improve digital marketing effectiveness We've been adding to our visual tools to help all members assess how well their businesses are adapting to using digital media and …..

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]]> https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/benchmarking-digital-marketing-capability/feed/ 1 What is your digital marketing maturity? https://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/digital-maturity/ Wed, 13 Mar 2024 12:20:43 +0000 https://www.smartinsights.com/?p=161830 Use our digital marketing maturity models to assess new opportunities for upskilling and digital transformation Ever since I’ve been involved in working with businesses to improve their digital marketing, I’ve seen huge variations in digital capabilities. That's why at Smart …..

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]]> Marketing for tech companies: How to identify opportunity, strategy, and action for business growth in 2024 https://www.smartinsights.com/digital-marketing-strategy/marketing-for-tech-companies/ Mon, 18 Dec 2023 16:11:16 +0000 https://www.smartinsights.com/?p=160401 Drive the direction of your technology business' growth next year with an integrated approach to marketing strategy and planning What is the secret of marketing for tech companies? As a popular topic amongst marketers of all backgrounds - this growing …..

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]]> The marketing agency capabilities review matrix https://www.smartinsights.com/agency-marketing/growing-a-marketing-agency/marketing-agency-capability-review-matrix/ https://www.smartinsights.com/agency-marketing/growing-a-marketing-agency/marketing-agency-capability-review-matrix/#respond Wed, 13 Apr 2022 14:15:00 +0000 http://www.smartinsights.com/?p=86480 Review where your marketing agency is at and the next steps you should take with our new tool A question I have been asked when I work with agencies to grow their digital marketing services is ‘how can we benchmark …..

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]]> https://www.smartinsights.com/agency-marketing/growing-a-marketing-agency/marketing-agency-capability-review-matrix/feed/ 0 Why do marketers want to leave their job? https://www.smartinsights.com/managing-digital-marketing/marketers-leave-job/ https://www.smartinsights.com/managing-digital-marketing/marketers-leave-job/#respond Wed, 24 Jan 2018 16:00:08 +0000 https://www.smartinsights.com/?p=107870 Chart of the Day: Reasons why marketers are considering a change of job As companies continue to grow and the competition increases, staff retention seems to be a recurrent issue for any employer hiring marketers. Especially as the new year unfolds, …..

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]]> https://www.smartinsights.com/managing-digital-marketing/marketers-leave-job/feed/ 0 How advanced is your company in digital marketing? #ManagingDigital2015 https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/advanced-digital-marketing-benchmarking-tfma01/ https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/advanced-digital-marketing-benchmarking-tfma01/#comments Tue, 13 Jan 2015 11:58:00 +0000 http://www.smartinsights.com/?p=43779 Benchmarking digital marketing capabilities for your business or your clients against these success factors The contribution of digital marketing to your bottom line is dependent on whether you have the right capabilities in place, to manage all of the digital …..

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