Jordie van Rijn, Author at Smart Insights https://www.smartinsights.com/author/jvanrijn/ Digital Marketing > The Marketing Strategy Blog Thu, 16 Jan 2020 10:03:01 +0000 en-US hourly 1 This is why your MarTech Stack needs to be smarter https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/this-is-why-your-martech-stack-needs-to-be-smarter/ https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/this-is-why-your-martech-stack-needs-to-be-smarter/#respond Thu, 16 Jan 2020 09:00:00 +0000 https://www.smartinsights.com/?p=148483 There is a big opportunity to gather valuable data, but having data sitting in a database isn’t enough. The future of customer marketing is data. Brands say they want to “be more data-driven” and level up their marketing. There is …..

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]]> https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/this-is-why-your-martech-stack-needs-to-be-smarter/feed/ 0 How to reach the full potential of your Customer Data Platform with product data https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/how-to-reach-the-full-potential-of-your-customer-data-platform-with-product-data/ https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/how-to-reach-the-full-potential-of-your-customer-data-platform-with-product-data/#respond Thu, 09 May 2019 10:00:00 +0000 https://www.smartinsights.com/?p=124796 Unlike the name Customer Data Platform suggests, it is not “just” about customer data Marketing data is the lifeblood of modern marketing and marketers are hungry to work in a more data-driven way. This explains how a relatively new type …..

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]]> https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/how-to-reach-the-full-potential-of-your-customer-data-platform-with-product-data/feed/ 0 Get your data structure in shape for your next step in customer segmentation https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/get-your-data-structure-in-shape-for-your-next-step-in-customer-segmentation/ https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/get-your-data-structure-in-shape-for-your-next-step-in-customer-segmentation/#respond Wed, 03 Apr 2019 10:00:00 +0000 https://www.smartinsights.com/?p=135649 A combination of data types allows marketers to identify and build out the segment of ideal and high-value customers Segmentation helps boost the value that marketing teams bring to an organization. I am a big fan of the trusted segmentation …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/get-your-data-structure-in-shape-for-your-next-step-in-customer-segmentation/feed/ 0 The benefits of using a Customer Data Platform CDP https://www.smartinsights.com/digital-marketing-strategy/the-benefits-of-using-a-customer-data-platform-cdp/ https://www.smartinsights.com/digital-marketing-strategy/the-benefits-of-using-a-customer-data-platform-cdp/#respond Thu, 09 Aug 2018 11:00:00 +0000 https://www.smartinsights.com/?p=117167 A Customer Data Platform looks to fulfil that age-old promise of centralizing all the customer data, and it is looking good Marketers know that data management is the key to data-driven marketing. Traditional methods for trying to bring customer data …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/the-benefits-of-using-a-customer-data-platform-cdp/feed/ 0 The trend nobody is talking about yet: Email content automation https://www.smartinsights.com/email-marketing/behavioural-email-marketing/trend-nobody-talking-yet-email-content-automation/ https://www.smartinsights.com/email-marketing/behavioural-email-marketing/trend-nobody-talking-yet-email-content-automation/#respond Wed, 29 Mar 2017 10:00:00 +0000 http://www.smartinsights.com/?p=85011 1 to 1 dynamic content personalisation is the future of email marketing I am a big fan of automation, a very big fan. Whenever you can, automate part of your email marketing process. While delivering timely, personalized and relevant content, …..

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