Jim Roberts, Author at Smart Insights https://www.smartinsights.com/author/jimblacklerroberts-com/ Digital Marketing > The Marketing Strategy Blog Wed, 07 Jul 2021 08:56:16 +0000 en-US hourly 1 The four key types of customer data for marketing or… how valuable is knowing my customers pet’s name? https://www.smartinsights.com/customer-relationship-management/customer-privacy/types-customer-data/ https://www.smartinsights.com/customer-relationship-management/customer-privacy/types-customer-data/#comments Wed, 30 Jun 2021 14:00:37 +0000 http://www.smartinsights.com/?p=31653 A comprehensive checklist for auditing different customer data types in a CRM or Email marketing system In today’s world of ever-increasing data availability, volume and variety the challenge to know which data is valuable to you is a key step …..

The post The four key types of customer data for marketing or… how valuable is knowing my customers pet’s name? appeared first on Smart Insights.

]]> https://www.smartinsights.com/customer-relationship-management/customer-privacy/types-customer-data/feed/ 6 Digital customer journey example – journey mapping https://www.smartinsights.com/user-experience/customer-experience-management-cxm/mapping-customer-journey/ https://www.smartinsights.com/user-experience/customer-experience-management-cxm/mapping-customer-journey/#comments Tue, 20 Apr 2021 15:00:37 +0000 http://www.smartinsights.com/?p=30961 Techniques for mapping your digital customer journeys across different touchpoints with the RACE Framework Understanding your customer and how they interact with your business, directly and indirectly, is critical in driving improved value, repeat business, and longevity (and value) of …..

The post Digital customer journey example – journey mapping appeared first on Smart Insights.

]]> https://www.smartinsights.com/user-experience/customer-experience-management-cxm/mapping-customer-journey/feed/ 14 Customer Segmentation – Are your customer footprints merely impressions in the sand? https://www.smartinsights.com/email-marketing/email-targeting/customer-segmentation-customer-footprints-merely-impressions-sand/ https://www.smartinsights.com/email-marketing/email-targeting/customer-segmentation-customer-footprints-merely-impressions-sand/#respond Fri, 28 Nov 2014 10:00:40 +0000 http://www.smartinsights.com/?p=42154 Customers have similar traits but are not all alike and should not be spoken to with a single message in the same manner and tone. This was initially looked at in an earlier article ‘Talk to your customers or talk …..

The post Customer Segmentation – Are your customer footprints merely impressions in the sand? appeared first on Smart Insights.

]]> https://www.smartinsights.com/email-marketing/email-targeting/customer-segmentation-customer-footprints-merely-impressions-sand/feed/ 0 Do you talk to your customers or talk to your customer? https://www.smartinsights.com/email-marketing/email-targeting/talk-customers-talk-customer/ https://www.smartinsights.com/email-marketing/email-targeting/talk-customers-talk-customer/#comments Thu, 31 Jul 2014 15:00:42 +0000 http://www.smartinsights.com/?p=38868 Creating more relevant personalised communications Receiving messages from a company you have never spoken to can be annoying and intrusive at best, often referred to as spam. Therefore, gaining permission to speak is a critical element in building a relationship …..

The post Do you talk to your customers or talk to your customer? appeared first on Smart Insights.

]]> https://www.smartinsights.com/email-marketing/email-targeting/talk-customers-talk-customer/feed/ 1 Improving customer communications using data discovery and auditing https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/data-discovery/ https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/data-discovery/#respond Wed, 11 Jun 2014 07:30:52 +0000 http://www.smartinsights.com/?p=37762 How to increase communications relevance through more personalised, contextual messages based on customer insight Data is the key to understanding your customers and delivering new insights, but data in itself is just a series of 1s and 0s until you can bring …..

The post Improving customer communications using data discovery and auditing appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/data-discovery/feed/ 0 Does variety mean greater innovation for Big Data? https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/variety-mean-greater-innovation-big-data/ https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/variety-mean-greater-innovation-big-data/#respond Tue, 18 Feb 2014 11:53:49 +0000 http://www.smartinsights.com/?p=34505 How Big Data enables the relationship between data types to be explored In my previous article in this series exploring the application of Big Data to marketing, I looked at how the Velocity component of Big Data provides greater understanding of your …..

The post Does variety mean greater innovation for Big Data? appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/variety-mean-greater-innovation-big-data/feed/ 0 Does Velocity mean increased performance for Big Data https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/velocity-mean-increased-performance-big-data/ https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/velocity-mean-increased-performance-big-data/#respond Wed, 12 Feb 2014 11:15:25 +0000 http://www.smartinsights.com/?p=34347 Part 3 in a series showing how Big Data can support marketing In my previous article in this series exploring the application of Big Data to marketing, I looked at how the Volume component of Big Data provides breadth and depth to …..

The post Does Velocity mean increased performance for Big Data appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/velocity-mean-increased-performance-big-data/feed/ 0 Does Volume mean Value for Big Data in Marketing? https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/volume-mean-value-big-data-marketing/ https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/volume-mean-value-big-data-marketing/#respond Wed, 05 Feb 2014 08:00:42 +0000 http://www.smartinsights.com/?p=34072 Continuing our briefing on how to apply Big Data for Marketing In the first post in this short series I gave an introduction to using Big Data for marketing.  That introductory post included an overview of the concept and looked at …..

The post Does Volume mean Value for Big Data in Marketing? appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/volume-mean-value-big-data-marketing/feed/ 0 An introduction to using Big Data for Marketing https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/introduction-using-big-data-marketing/ https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/introduction-using-big-data-marketing/#comments Tue, 28 Jan 2014 15:43:41 +0000 http://www.smartinsights.com/?p=33712 Big Data, Big Analytics, Big Automation, Big Noise? When I first started my career, storage was not at today’s inexpensive levels and one of the big challenges was utilising the space available in efficient an ingenious ways. Over the years …..

The post An introduction to using Big Data for Marketing appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/introduction-using-big-data-marketing/feed/ 11