Content marketing strategy - Smart Insights https://www.smartinsights.com/archive/content-management/content-marketing-strategy/ Digital Marketing > The Marketing Strategy Blog Thu, 18 Apr 2024 16:12:01 +0000 en-US hourly 1 The Content Distribution Matrix [#infographic] https://www.smartinsights.com/content-management/content-marketing-strategy/content-distribution-matrix-infographic/ https://www.smartinsights.com/content-management/content-marketing-strategy/content-distribution-matrix-infographic/#comments Mon, 08 Apr 2024 10:15:06 +0000 http://www.smartinsights.com/?p=42640 Introducing a new tool to help marketers review and improve the best options for promoting content If you’re a regular reader of Smart Insights, it’s likely you’ve seen - or even better, used - our Content Marketing Matrix developed with …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/content-distribution-matrix-infographic/feed/ 1 The Content Marketing Matrix https://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-infographic/ https://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-infographic/#comments Fri, 15 Mar 2024 15:15:54 +0000 http://www.smartinsights.com/?p=13758 A content marketing planning tool to help marketers generate a matrix of ideas for the most engaging content types for their audiences We created our Content Marketing Matrix to help our members audit their content marketing assets as part of …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-infographic/feed/ 53 The 9 most important content marketing skills and tools you need to focus on in 2022 https://www.smartinsights.com/content-management/content-marketing-strategy/the-9-most-important-content-marketing-skills-you-need-to-focus-on/ https://www.smartinsights.com/content-management/content-marketing-strategy/the-9-most-important-content-marketing-skills-you-need-to-focus-on/#respond Tue, 03 May 2022 14:00:00 +0000 https://www.smartinsights.com/?p=150338 Today, content marketing is one of the most effective forms of marketing. Find out how digital and content marketing managers can boost their content strategies in 2022 Businesses are using content marketing as a strategy to reach and convert prospects. …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/the-9-most-important-content-marketing-skills-you-need-to-focus-on/feed/ 0 The Content Optimization Matrix https://www.smartinsights.com/content-management/content-marketing-strategy/content-optimization-matrix/ https://www.smartinsights.com/content-management/content-marketing-strategy/content-optimization-matrix/#respond Thu, 24 Mar 2022 11:00:41 +0000 https://www.smartinsights.com/?p=110257 Audit your content and SEO with our content strategy tool to get more from your content marketing One of the biggest appeals of digital marketing is that it's data-driven - we can readily review the effectiveness of our activities and …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/content-optimization-matrix/feed/ 0 4 types of evergreen content that you need to start creating for your business https://www.smartinsights.com/content-management/evergreen-content-you-need-create/ https://www.smartinsights.com/content-management/evergreen-content-you-need-create/#respond Tue, 21 Dec 2021 10:45:00 +0000 https://www.smartinsights.com/?p=136424 With every company keen to climb Google’s search rankings, it is easy to lose perspective by simply churning out fresh content that seizes on the zeitgeist or otherwise meets current demand It is difficult to overstate the importance of evergreen …..

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]]> https://www.smartinsights.com/content-management/evergreen-content-you-need-create/feed/ 0 Applying the inverted triangle principle to content marketing https://www.smartinsights.com/content-management/applying-the-inverted-triangle-principle-to-content-marketing/ https://www.smartinsights.com/content-management/applying-the-inverted-triangle-principle-to-content-marketing/#respond Wed, 08 Sep 2021 14:00:00 +0000 https://www.smartinsights.com/?p=136429 Stand out, get noticed and engage your audience with the inverted triangle principle To attract an audience’s attention, start with the end in mind. Brands embracing a content marketing strategy should study one of journalism’s key models: the inverted pyramid. …..

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]]> https://www.smartinsights.com/content-management/applying-the-inverted-triangle-principle-to-content-marketing/feed/ 0 How to create a content marketing plan for 2021 https://www.smartinsights.com/content-management/content-marketing-strategy/how-to-create-a-content-marketing-plan/ https://www.smartinsights.com/content-management/content-marketing-strategy/how-to-create-a-content-marketing-plan/#respond Tue, 20 Oct 2020 06:25:00 +0000 https://www.smartinsights.com/?p=146319 How do you run content marketing campaigns for your business in 2021 when the competition is fiercer than ever? Content marketing has been proven to produce amazing results for businesses. For instance, a good content marketing plan will generate you …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/how-to-create-a-content-marketing-plan/feed/ 0 65% of marketers LOVE the new Google Search Console Insights https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/65-of-marketers-love-the-new-google-search-console-insights/ Wed, 02 Sep 2020 08:50:00 +0000 https://www.smartinsights.com/?p=156059 Google Search Console Insights combines Google Search Console and Google Analytics to introduce a new SEO platform for content marketers If you regularly use Google Analytics and/or Google Search Console tools to evaluate and optimize your marketing (and if you …..

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]]> A starter guide to creating webinars https://www.smartinsights.com/content-management/content-marketing-strategy/starter-guide-creating-webinars/ https://www.smartinsights.com/content-management/content-marketing-strategy/starter-guide-creating-webinars/#respond Tue, 21 Jul 2020 15:10:13 +0000 https://www.smartinsights.com/?p=108606 Webinars are great for generating quality leads, building trust with an audience, reaching more people, and converting more leads into customers In an increasingly competitive market where consumers get hit with content from all sides, webinars allow you to offer …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/starter-guide-creating-webinars/feed/ 0 Three reasons you need to use blogging for lead generation https://www.smartinsights.com/content-management/content-marketing-strategy/three-reasons-you-need-to-use-blogging-for-lead-generation/ https://www.smartinsights.com/content-management/content-marketing-strategy/three-reasons-you-need-to-use-blogging-for-lead-generation/#respond Thu, 25 Jun 2020 14:47:50 +0000 https://www.smartinsights.com/?p=125718 Leads are often hailed as the lifeblood of a business – and while not everyone will agree with that statement, leads are extremely important to the success and growth of your business There are all kinds of lead generation activities, …..

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