Marketing strategy - Smart Insights https://www.smartinsights.com/tag/marketing-strategy/ Digital Marketing > The Marketing Strategy Blog Thu, 11 Jul 2024 15:33:03 +0000 en-US hourly 1 Digital marketing strategy and planning template. 2024 edition. https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-strategy-and-planning-template/ https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-strategy-and-planning-template/#comments Wed, 10 Jul 2024 09:20:17 +0000 https://www.smartinsights.com/?p=153501 Use our digital marketing strategy template integrated across the RACE Framework to plan and get ahead in your digital marketing We all know the old saying “if you fail to plan, you are planning to fail”, but when it comes …..

The post Digital marketing strategy and planning template. 2024 edition. appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-strategy-and-planning-template/feed/ 3 8 easy to use annual marketing budget templates for small and medium businesses https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/8-easy-annual-marketing-plan-and-budgeting-templates/ https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/8-easy-annual-marketing-plan-and-budgeting-templates/#respond Fri, 24 May 2024 13:25:48 +0000 https://www.smartinsights.com/?p=130541 How to strategically manage your marketing spend with 8 integrated simple marketing budget templates Setting strategic and channel direction, working toward commercial objectives and KPIs, and monitoring your success is great. But if you're not tracking your ROI per channel …..

The post 8 easy to use annual marketing budget templates for small and medium businesses appeared first on Smart Insights.

]]> https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/8-easy-annual-marketing-plan-and-budgeting-templates/feed/ 0 How to create a marketing plan in 2024 https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/how-to-create-a-marketing-plan/ https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/how-to-create-a-marketing-plan/#comments Mon, 20 May 2024 10:40:32 +0000 http://www.smartinsights.com/?p=21374 A Marketing Plan is a bit like a job description for your company. Everyone should have one, but they’re often not fit for purpose, out of date and reviewed infrequently... Research has shown that businesses with plans succeed...

The post How to create a marketing plan in 2024 appeared first on Smart Insights.

]]> https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/how-to-create-a-marketing-plan/feed/ 3 How and why you should use cross-funnel persona marketing to influence buyers https://www.smartinsights.com/digital-marketing-strategy/how-and-why-you-should-use-cross-funnel-persona-marketing-to-influence-buyers/ Sun, 28 Apr 2024 10:07:04 +0000 https://www.smartinsights.com/?p=166405 It’s not enough to create buyer personas and leave them getting dusty on the shelf. Find out how to apply customer personas to inform each stage of your marketing strategy What are marketing personas? Customer or buyer personas are fictional …..

The post How and why you should use cross-funnel persona marketing to influence buyers appeared first on Smart Insights.

]]> 10 reasons you need a digital marketing strategy in 2024 https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/10-reasons-for-digital-marketing-strategy/ https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/10-reasons-for-digital-marketing-strategy/#comments Fri, 19 Apr 2024 12:55:34 +0000 http://www.smartinsights.com/?p=2977 If you want to develop a strategy, where do you start? Well, it can be summarised in two or three sides of A4 in a table linking strategies to SMART objectives and KPIs to make sure you're on track...

The post 10 reasons you need a digital marketing strategy in 2024 appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/10-reasons-for-digital-marketing-strategy/feed/ 55 The Content Marketing Matrix https://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-infographic/ https://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-infographic/#comments Fri, 15 Mar 2024 15:15:54 +0000 http://www.smartinsights.com/?p=13758 A content marketing planning tool to help marketers generate a matrix of ideas for the most engaging content types for their audiences We created our Content Marketing Matrix to help our members audit their content marketing assets as part of …..

The post The Content Marketing Matrix appeared first on Smart Insights.

]]> https://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-infographic/feed/ 53 How to define SMART marketing objectives https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/#comments Tue, 06 Feb 2024 15:45:29 +0000 http://www.smartinsights.com/?p=31878 From SMART to SMARTER marketing objectives: Discover how to define marketing objectives, measure your digital marketing goals, and use data to inform your marketing strategy When identifying specific marketing objectives to support your long-term goals, it is common practice to …..

The post How to define SMART marketing objectives appeared first on Smart Insights.

]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/feed/ 30 Setting goals for your digital marketing https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/goals-for-your-digital-marketing/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/goals-for-your-digital-marketing/#comments Tue, 31 Oct 2023 15:00:59 +0000 http://www.smartinsights.com/?p=3721 Set the right goals for digital marketing using the 5Ss Do your set of goals for online marketing cover all the bases? A good set of digital marketing goals covers a range of different measures to help set, review, and …..

The post Setting goals for your digital marketing appeared first on Smart Insights.

]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/goals-for-your-digital-marketing/feed/ 10 Marketing strategy vs tactics – why the difference matters https://www.smartinsights.com/marketing-planning/marketing-strategy/marketing-strategy-vs-tactics-difference/ https://www.smartinsights.com/marketing-planning/marketing-strategy/marketing-strategy-vs-tactics-difference/#respond Tue, 05 Sep 2023 12:00:00 +0000 https://www.smartinsights.com/?p=116182 9 key differences between strategy vs tactics ‘What is the difference between strategy vs tactics?’ is one of the most common questions that 'crops up' when I’m running training workshops or discussing creating marketing plans with businesses. It’s no surprise …..

The post Marketing strategy vs tactics – why the difference matters appeared first on Smart Insights.

]]> https://www.smartinsights.com/marketing-planning/marketing-strategy/marketing-strategy-vs-tactics-difference/feed/ 0 Amazon.com marketing strategy 2023: E-commerce retail giant business case study https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/amazon-case-study/ https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/amazon-case-study/#comments Mon, 27 Feb 2023 15:55:14 +0000 http://www.smartinsights.com/?p=9634 What goes into the Amazon marketing strategy secret sauce? Our business case study explores Amazon's revenue model and culture of customer metrics, history of Amazon.com and marketing objectives In the final quarter of 2022, Amazon reported net sales of over …..

The post Amazon.com marketing strategy 2023: E-commerce retail giant business case study appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/amazon-case-study/feed/ 35